Systems and methods for optimized delivery of targeted media
Systems and methods are disclosed for targeting of advertising content for a consumer product, by obtaining consumer demographic data, the consumer demographic data including a plurality of demographic attributes for each person; identifying a plurality of media slots; and obtaining program information for a respective identified program aired in each media slot among the plurality of media slots, the program information including viewing data of a plurality of viewing persons viewing the program and each viewing person being among the plurality of persons. The methods also include enriching the viewing data with the consumer demographic data; identifying a plurality of advertiser industries; enriching the product purchaser data with the consumer demographic data; calculating a relevance of each advertiser industry among the plurality of advertiser industries for each identified program based on demographic attributes of the product purchasers in each advertiser industry and demographic attributes of the viewing persons.
1. A method of recommending electronic media placement for multiple content providers, the method comprising:
calculating, by a processor, a cost ratio for each impression opportunity among a plurality of impression opportunities as a cost per targeted impression divided by a calculated first relevance of each targeted viewer among a plurality of targeted viewers for the respective impression opportunity;
calculating, by the processor, a second relevance of a targeted viewer associated with the respective impression opportunity; and
generating, by the processor, recommendations for a selected impression opportunity among the plurality of impression opportunities based on the calculated first relevance of each targeted viewer, the calculated second relevance of the associated targeted viewer, and the calculated cost ratio.
2. The method of claim 1 , further comprising:
calculating, by the processor, the first relevance based on a first correlation coefficient between demographic attributes of product purchasers among the plurality of targeted viewers and demographic attributes of viewing persons viewing the impression opportunity.
3. The method of claim 1 , wherein calculating the second relevance of the targeted viewer associated with the respective impression opportunity is based on a second correlation coefficient between demographic attributes of product purchasers among the plurality of targeted viewers and demographic attributes of viewing persons viewing the respective impression opportunity.
4. The method of claim 1 , wherein generating the recommendations comprises sorting each impression opportunity by the calculated cost ratio and selecting the impression opportunity having a smallest calculated cost ratio as a target impression opportunity.
5. The method of claim 4 , wherein generating the recommendations further comprises sorting each identified impression opportunity by the calculated first relevance of the targeted viewer and selecting the identified impression opportunity having a greatest calculated first relevance as an additional target impression opportunity.
6. The method of claim 1 , wherein generating the recommendations comprises sorting each advertiser industry by the calculated first relevance of the selected impression opportunity and selecting the targeted viewer having a greatest calculated first relevance as the targeted viewer.
7. The method of claim 4 , further comprising:
identifying available impression opportunities among the identified impression opportunities,
wherein the generating recommendations further comprises sorting each identified available impression opportunity by the calculated first relevance of the impression opportunity and selecting the identified available impression opportunity having a greatest calculated first relevance as an additional target impression opportunity.
8. The method of claim 4 , further comprising:
for each respective impression opportunity, calculating an increased relevance as a difference between the calculated first relevance of the targeted viewer for the respective impression opportunity and the calculated second relevance of the respective impression opportunity for the respective impression opportunity,
wherein generating the recommendations further comprises sorting the respective impression opportunities by the calculated increased relevance and selecting the respective impression opportunity having a greatest calculated increased relevance as an additional target impression opportunity.
9. A system for recommending electronic media placement for multiple content providers, the system comprising:
a server providing impression opportunity information for a respective identified electronic media aired in each media slot among a plurality of media slots over a network, the impression opportunity information including viewing data of a plurality of viewing persons viewing the electronic media; and
an advertising targeting controller configured to:
calculate a cost ratio for each impression opportunity among a plurality of impression opportunities as a cost per targeted impression divided by a calculated first relevance of each targeted viewer among a plurality of targeted viewers for the respective impression opportunity;
calculate a second relevance of a targeted viewer associated with the respective impression opportunity; and
generate recommendations for a selected impression opportunity among the plurality of impression opportunities based on the calculated first relevance of each targeted viewer, the calculated second relevance of the associated targeted viewer, and the calculated cost ratio.
10. The system of claim 9 , wherein the advertising targeting controller is further configured to:
calculate the first relevance based on a first correlation coefficient between demographic attributes of product purchasers among the plurality of targeted viewers and demographic attributes of viewing persons viewing the impression opportunity,
wherein calculating the second relevance of the targeted viewer associated with the respective impression opportunity is based on a second correlation coefficient between demographic attributes of product purchasers among the plurality of targeted viewers and demographic attributes of viewing persons viewing the respective impression opportunity.
11. The system of claim 9 , wherein generating the recommendations comprises sorting each impression opportunity by the calculated cost ratio and selecting the impression opportunity having a smallest calculated cost ratio as a target impression opportunity.
12. The system of claim 9 , wherein generating the recommendations further comprises sorting each identified impression opportunity by the calculated first relevance of the targeted viewer and selecting the identified impression opportunity having a greatest calculated first relevance as an additional target impression opportunity.
13. The system of claim 11 , wherein the advertising targeting controller is further configured to:
identifying available impression opportunities among the identified impression opportunities,
wherein the generating recommendations further comprises sorting each identified available impression opportunity by the calculated first relevance of the impression opportunity and selecting the identified available impression opportunity having a greatest calculated first relevance as an additional target impression opportunity.
14. The system of claim 11 , wherein the advertising targeting controller is further configured to:
for each respective impression opportunity calculate an increased relevance as a difference between the calculated first relevance of the targeted viewer for the respective impression opportunity and the calculated second relevance of the respective impression opportunity for the respective impression opportunity,
wherein generating the recommendations further comprises sorting the respective impression opportunities by the calculated increased relevance and selecting the respective impression opportunity having a greatest calculated increased relevance as an additional target impression opportunity.
15. A non-transitory computer readable medium storing a program causing a computer to execute a method of recommending television ad placement for multiple advertisers, the method comprising:
calculating, by a processor, a cost ratio for each impression opportunity among a plurality of impression opportunities as a cost per targeted impression divided by a calculated first relevance of each targeted viewer among a plurality of targeted viewers for the respective impression opportunity;
calculating, by the processor, a second relevance of a targeted viewer associated with the respective impression opportunity;
calculating, by the processor, a second relevance of a targeted viewer associated with the respective impression opportunity; and
generating, by the processor, recommendations for a selected impression opportunity among the plurality of impression opportunities based on the calculated first relevance of each targeted viewer, the calculated second relevance of the associated targeted viewer, and the calculated cost ratio.
16. The non-transitory computer readable medium according to claim 15 , the executed method further comprising:
calculating, by the processor, the first relevance based on a first correlation coefficient between demographic attributes of product purchasers among the plurality of targeted viewers and demographic attributes of viewing persons viewing the impression opportunity,
wherein calculating the second relevance of the targeted viewer associated with the respective impression opportunity is based on a second correlation coefficient between demographic attributes of product purchasers among the plurality of targeted viewers and demographic attributes of viewing persons viewing the respective impression opportunity.
17. The non-transitory computer readable medium according to claim 15 , wherein generating the recommendations comprises sorting each impression opportunity by the calculated cost ratio and selecting the impression opportunity having a smallest calculated cost ratio as a target impression opportunity.
18. The non-transitory computer readable medium according to claim 17 , wherein generating the recommendations further comprises sorting each identified impression opportunity by the calculated first relevance of the targeted viewer and selecting the identified impression opportunity having a greatest calculated first relevance as an additional target impression opportunity.
19. The non-transitory computer readable medium according to claim 15 , wherein generating the recommendations comprises sorting each advertiser industry by the calculated first relevance of the selected impression opportunity and selecting the targeted viewer having a greatest calculated first relevance as the targeted viewer.
20. The non-transitory computer readable medium according to claim 17 , the executed method further comprising:
for each respective impression opportunity, calculating an increased relevance as a difference between the calculated first relevance of the targeted viewer for the respective impression opportunity and the calculated second relevance of the respective impression opportunity for the respective impression opportunity,
wherein generating the recommendations further comprises sorting the respective impression opportunities by the calculated increased relevance and selecting the respective impression opportunity having a greatest calculated increased relevance as an additional target impression opportunity.