Augmented intelligence for profile-matched call center routing

1. A method of routing a call from a customer to a customer service representative at a call center, the method performed by an augmented intelligence system, the method comprising:

receiving an incoming call from a customer at the call center;

determining a match between a classification of the customer and a classification of a selected customer service representative based on a profile of the customer and a profile of the selected customer service representative, wherein the profile of the customer includes a psychographic profile and the profile of the selected customer service representative includes a psychographic profile;

wherein determining the match between the classification of the customer and the classification of the selected customer service representative further comprises using a tiered profile matching hierarchy that is based on relative compatibilities of the psychographic profile of the customer and the psychographic profile of the selected customer service representative;

the tiered profile matching hierarchy including:

a first tier of customer service representatives that are determined to be most compatible with the customer based on the respective psychographic profiles of the customer and each customer service representative, the first tier including at least two customer service representatives, and

a second tier of customer service representatives that are determined to be less compatible with the customer than the first tier based on the respective psychographic profiles of the customer and each customer service representative, the second tier of customer service representatives including a larger number of representatives than the first tier;

wherein the profile of the customer is modified using at least one dynamic factor that changes the psychographic profile for the customer, the at least one dynamic factor including one or more of a time, day, or location of the customer;

wherein the modified profile of the customer using the at least one dynamic factor that changes the psychographic profile for the customer is used to determine the compatibility match between the respective psychographic profiles of the customer and each customer service representative;

wherein, upon determining that a customer service representative in the first tier is not available, the customer is matched to a selected customer service representative in the second tier; and

routing the incoming call from the customer to the selected customer service representative.

2. The method according to claim 1 , further comprising:

building a plurality of customer profiles, including a profile for each customer of a plurality of customers of a service provider associated with the call center; and

building a plurality of representative profiles, including a profile for each customer service representative of a plurality of customer service representatives associated with the call center.

3. The method according to claim 2 , wherein the plurality of customer profiles and the plurality of representative profiles are built using call transcription data and/or information from customer relationship management systems.

4. The method according to claim 1 , wherein the classification of the customer and the classification of the selected customer service representative include an archetype classification using the four-way Myers-Briggs classification scheme.

5. The method according to claim 4 , wherein determining the match between the classification of the customer and the classification of the selected customer service representative is based on compatibilities of different Myers-Briggs classification types.

6. The method according to claim 1 , wherein the tiered profile matching hierarchy further includes a third tier of customer service representatives that are determined to be less compatible than the first tier and the second tier, the third tier of customer service representatives including a larger number of representatives than both the first tier and the second tier.

7. The method according to claim 1 , wherein the tiered profile matching hierarchy is specific to a customer.

8. The method according to claim 6 , wherein, upon determining that a customer service representative in the first tier or the second tier is not available, the customer is matched to a selected customer service representative in the third tier.

9. The method according to claim 1 , wherein the profile of the selected customer service representative is also modified using at least one dynamic factor that changes a psychographic profile for the selected customer service representative, the at least one dynamic factor including one or more of a time, day, or location of the selected customer service representative.

10. The method according to claim 1 , further comprising:

determining, based on the classification of the customer, whether to provide optional marketing information to the customer at the end of the call.

11. A system for routing a call from a customer to a customer service representative at a call center, comprising:

a computer system at a call center, the computer system including at least one processor associated with a computing device and at least one database;

the call center in communication with one or more customers through a network;

wherein the at least one processor is configured to:

receive an incoming call from a customer at the call center;

determine a match between a classification of the customer and a classification of a selected customer service representative based on a profile of the customer and a profile of the selected customer service representative, wherein the profile of the customer includes a psychographic profile and the profile of the selected customer service representative includes a psychographic profile;

wherein determining the match between the classification of the customer and the classification of the selected customer service representative further comprises using a tiered profile matching hierarchy that is based on relative compatibilities of the psychographic profile of the customer and the psychographic profile of the selected customer service representative;

the tiered profile matching hierarchy including:

a first tier of customer service representatives that are determined to be most compatible with the customer based on the respective psychographic profiles of the customer and each customer service representative, the first tier including at least two customer service representatives, and

a second tier of customer service representatives that are determined to be less compatible with the customer than the first tier based on the respective psychographic profiles of the customer and each customer service representative, the second tier of customer service representatives including a larger number of representatives than the first tier;

wherein the profile of the customer is modified using at least one dynamic factor that changes the psychographic profile for the customer, the at least one dynamic factor including one or more of a time, day, or location of the customer;

wherein the modified profile of the customer using the at least one dynamic factor that changes the psychographic profile for the customer is used to determine the compatibility match between the respective psychographic profiles of the customer and each customer service representative;

wherein, upon determining that a customer service representative in the first tier is not available, the customer is matched to a selected customer service representative in the second tier; and

route the incoming call from the customer to the selected customer service representative.

12. The system according to claim 11 , wherein the at least one processor is further configured to:

store a plurality of customer profiles in the at least one database, the plurality of customer profiles including a profile for each customer of a plurality of customers of a service provider associated with the call center; and

store a plurality of representative profiles in the at least one database, the plurality of representative profiles including a profile for each customer service representative of a plurality of customer service representatives associated with the call center.

13. The system according to claim 11 , wherein the plurality of customer profiles and the plurality of representative profiles are built using call transcription data and/or information from customer relationship management systems.

14. The system according to claim 11 , wherein the classification of the customer and the classification of the selected customer service representative include an archetype classification using the four-way Myers-Briggs classification scheme.

15. The system according to claim 14 , wherein the at least one processor is configured to determine the match between the classification of the customer and the classification of the selected customer service representative based on compatibilities of different Myers-Briggs classification types.

16. The system according to claim 11 , wherein the tiered profile matching hierarchy further includes a third tier of customer service representatives that are determined to be less compatible than the first tier and the second tier, the third tier of customer service representatives including a larger number of representatives than both the first tier and the second tier; and

wherein, upon determining that a customer service representative in the first tier or the second tier is not available, the customer is matched to a selected customer service representative in the third tier.

17. The system according to claim 11 , wherein the at least one processor is further configured to determine, based on the classification of the customer, whether to provide optional marketing information to the customer at the end of the call.

18. A method of matching a customer and a representative of a service provider at a call center, the method performed by an augmented intelligence system, the method comprising:

building a plurality of customer profiles, including a psychographic profile for each customer of a plurality of customers of the service provider associated with the call center;

building a plurality of representative profiles, including a psychographic profile for each representative of a plurality of representatives associated with the call center;

based on the psychographic profiles for each customer and each representative, determining compatible matches between customers and representatives;

generating a tiered profile matching hierarchy for the customer that is based on relative compatibilities of the psychographic profile of the customer and the psychographic profile of the representatives, wherein the tiered profile matching hierarchy includes a first tier of customer service representatives that are determined to be most compatible with the customer based on the respective psychographic profiles of the customer and each customer service representative and a second tier of customer service representatives that are determined to be less compatible with the customer than the first tier based on the respective psychographic profiles of the customer and each customer service representative, the second tier of customer service representatives including a larger number of representatives than the first tier; and

upon receiving an incoming call from a customer, routing the incoming call to a selected representative that is determined to be a compatible match with the customer based on the respective psychographic profiles of the customer and the selected representative according to the tiered profile matching hierarchy;

wherein the profile of the customer is modified using at least one dynamic factor that changes the psychographic profile for the customer, the at least one dynamic factor including one or more of a time, day, or location of the customer;

wherein the modified profile of the customer using the at least one dynamic factor that changes the psychographic profile for the customer is used to determine the compatibility match between the respective psychographic profiles of the customer and each customer service representative;

wherein, upon determining that a customer service representative in the first tier is not available, the customer is matched to the selected customer service representative in the second tier.

19. The method according to claim 18 , wherein the psychographic profile is built using call transcription data and/or information from customer relationship management systems.

20. The method according to claim 18 , wherein the tiered profile matching hierarchy further includes a third tier of customer service representatives that are determined to be less compatible than the first tier and the second tier, the third tier of customer service representatives including a larger number of representatives than both the first tier and the second tier; and

wherein, upon determining that a customer service representative in the first tier or the second tier is not available, the customer is matched to the selected customer service representative in the third tier.