IP Library › Granted Patent US 12,169,850
Granted Patent B1
US 12,169,850 · App. 18/613,518 · Granted Dec 17, 2024

Enhancing content and layout control with generative systems

Inventors: Timur Luguev (Toronto, CA); Zakaria Patel (Hamilton, CA); Hantang Li (Toronto, CA); Max Sinclair (Toronto, CA)
Assignee: ECOMTENT INC.
G06Q30/0253G06Q30/0204G06Q30/0246
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Quick Facts
Patent No.
US 12,169,850
App. No.
18/613,518
Granted
Dec 17, 2024
Kind
B1
Abstract

A system and method for enhancing e-commerce product listings is disclosed, performed on a server. The method involves importing listing data through Application Programming Interface (API) connections and analyzing this data to calculate a multimodal vector embedding. A quality score is estimated based on the embedding and real-time market data metrics. The method generates content elements, including product images, textual descriptions, and infographics, by applying a controlled generation algorithm through a text-to-image diffusion model. This model integrates loss-guidance and attention injection mechanisms to produce a controlled layout of the product images, producing content that is visually appealing and market-relevant. The resulting content elements are stored in the server's data storage, ready for e-commerce display.

Claims (46)

1. A method performed on a server comprising a processor, a memory, a data storage, and a network interface device connected to a network, the method comprising:

importing listing data using Application Programming Interface (API) connections over the network;

analyzing the listing data to calculate a multimodal vector embedding;

generating content elements for e-commerce display comprising product images, textual descriptions, and infographics based on the listing data, the multimodal vector embedding, and real-time market data metrics comprising click-through rates, time spent on pages, and conversion rates;

wherein the generating comprises:

applying a controlled generation algorithm through a text-to-image diffusion model to create the product images; and

wherein the controlled generation algorithm integrates loss-guidance and attention injection within the diffusion model to produce a controlled layout of the product images;

storing the generated content elements in the data storage;

re-generating the content elements at predetermined intervals or in response to changes in the real-time market data metrics; and

wherein changes in the real-time market data metrics are determined based on a threshold value set for variations in market demand determined by product views and search volume, competitor pricing derived from real-time price comparisons, and consumer behaviour trends based on said click-through rates, time spent on pages, and conversion rates.

2. The method of claim 1 , wherein the importing of listing data includes retrieving product information comprising title, description, and original images.

3. The method of claim 1 , wherein generating content elements for e-commerce display comprises:

fine-tuning the diffusion model on a dataset of best-performing prompts for various product categories, and

retrieving contextual data from a dynamic multimodal vector database to enhance the multimodal vector embedding to reflect current marketplace performance data and consumer engagement metrics.

4. The method of claim 1 , wherein the loss-guidance is based on a predefined set of layout rules that are specific to a product category, and the attention injection is customized to highlight features of the product in the generated images.

5. The method of claim 1 , wherein the controlled generation algorithm further comprises using a segmentation model to isolate product images from their backgrounds.

6. The method of claim 1 , further comprising:

employing an automatically prompting Large Language Model (LLM) to generate prompts for the text-to-image diffusion model based on product category and target demographics.

7. The method of claim 6 , wherein the automatically prompting LLM is fine-tuned on a dataset of best-performing prompts for various product categories.

8. The method of claim 1 , wherein the infographic comprises textual descriptions placed alongside or overlaid on product images to communicate the features, benefits, and other information about the product.

9. The method of claim 1 , wherein the generating of content elements further includes:

adjusting text size, position, and formatting dynamically in the generated images and descriptions for user convenience readability.

10. The method of claim 1 , further comprising:

A/B testing of the generated listing content to select the version that performs best in terms of conversion and sales before finalizing and storing the content for e-commerce display.

11. The method of claim 1 , further comprising:

displaying actionable recommendations for content optimization based on an analysis of the market data metrics, and user engagement feedback.

12. A system for automated content generation in e-commerce product listings, comprising:

a memory storing instructions; and a processor configured to execute the instructions to:

import listing data using Application Programming Interface (API) connections over a network;

analyze the listing data to calculate a multimodal vector embedding;

generate content elements for e-commerce display comprising product images, textual descriptions, and infographics based on the listing data, the multimodal vector embedding, and real-time market data metrics comprising click-through rates, time spent on listing pages, and conversion rates;

apply a controlled generation algorithm through a text-to-image diffusion model to create the product images; and

integrate loss-guidance and attention injection within the diffusion model to produce a controlled layout of the product images;

store the generated content elements in the data storage;

re-generate the content elements at predetermined intervals or in response to changes in the real-time market data metrics; and

wherein changes in the real-time market data metrics are determined based on a threshold value set for variations in market demand determined by product views and search volume, competitor pricing derived from real-time price comparisons, and consumer behaviour trends based on said click-through rates, time spent on pages, and conversion rates.

13. A non-transitory computer-readable storage medium storing instructions that, when executed by a processor, perform a method comprising:

importing listing data using Application Programming Interface (API) connections over the network;

analyzing the listing data to calculate a multimodal vector embedding;

generating content elements for e-commerce display comprising product images, textual descriptions, and infographics based on the listing data, the multimodal vector embedding, and the real-time market data metrics comprising click-through rates, time spent on listing pages, and conversion rates;

wherein the generating comprises:

applying a controlled generation algorithm through a text-to-image diffusion model to create the product images; and

wherein the controlled generation algorithm integrates loss-guidance and attention injection within the diffusion model to produce a controlled layout of the product images; and

storing the generated content elements in the data storage;

re-generating the content elements at predetermined intervals or in response to changes in the real-time market data metrics; and

wherein changes in the real-time market data metrics are determined based on a threshold value set for variations in market demand determined by product views and search volume, competitor pricing derived from real-time price comparisons, and consumer behaviour trends based on said click-through rates, time spent on pages, and conversion rates.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 20, 2024
From: LUGUEV, TIMUR; PATEL, ZAKARIA; LI, HANTANG; SINCLAIR, MAX
To: ECOMTENT INC.
Reel/Frame 068343/0260 →
Cited By (2)
US 12,462,348 US 12,632,655