Methods for personalized marketing and advertising
Methods for personalized marketing and advertising to a person at a location, such as a retail store. Generally, the methods are for monitoring and analyzing consumer and their purchasing behavior in real-time to drive sales by creating personalized marketing and advertising directed to the consumer.
1. A method comprising:
(a) using one or more information monitoring devices to gather information about a first person in a group of persons at a location, wherein,
(i) the first person is in proximity of at least one of the one or more information monitoring devices at the location,
(ii) the one or more information monitoring devices are operably connected to (A) a server, (B) one or more databases, or (C) both,
(iii) the one or more information monitoring devices comprise one or more video image devices,
(iv) the step of gathering information using the one or more of the video image devices comprises gathering a facial image of the first person,
(v) the step of gathering information using the one or more information monitoring devices comprise gathering a demographic characteristic of the first person, and
(vi) the step of gathering information using the one or more information monitoring devices comprises identifying a brand product or brand service of interest to the first person;
(b) analyzing in real time using (A) the server, (B) the one or more databases, or (C) both the information gathered by the information monitoring devices of the first person to generate a real time analysis of the first person, wherein the analyzed information comprises the demographic characteristic of the first person and the identified brand product or brand service of interest to the first person;
(c) utilizing the real time analysis to create an advertisement in real time that comprises the facial image of the first person, wherein the advertisement is an advertisement for a product or service that is related to the identified brand product or brand service of interest to the first person; and
(d) displaying the advertisement on a display that is in close proximity and viewable by the first person.
2. The method of claim 1 , wherein the location is a retail store.
3. The method of claim 1 , wherein the demographic characteristic of the first persons is selected from a group consisting of gender of the first person, approximate age of the first person, and combinations thereof.
4. The method of claim 1 , wherein the step of gathering information to identify a brand product or brand service of interest to the first person comprises gathered product interaction information of the first person, wherein
(a) the gathered product interaction information comprises product interaction information gathered by at least one of the one or more first information monitoring devices, and
(b) the product interaction information is based upon shopping by the first person of one or more first products.
5. The method of claim 4 , wherein the product interaction information comprises traffic information of the first person within and about the location, wherein the traffic information comprises traffic information gathered by at least one of the one or more information monitoring devices.
6. The method of claim 5 , wherein the traffic information comprises (I) tracking movement of the first person relative to the one or more information monitoring devices, (II) identification of one or more stops that the first persons makes within and about the location, and (III) tracking position and duration of stop of the first person for each of the one or more stops.
7. The method of claim 6 , wherein the traffic information comprises tracking movement of the first person relative to the one or more information monitoring devices.
8. The method of claim 6 , wherein the traffic information further comprises tracking eye movements of the first person utilizing the one or information monitoring devices.
9. The method of claim 5 , wherein the type of product interactions are selected from a group consisting of (I) the one or more products are viewed by the first person at each of the one or more stops, (II) the one or more products are picked up by the first person at each of the one or more stops, (III) the one or more products are carried away by the first person at each of the stops, and (IV) combinations thereof.
10. The method of claim 1 , wherein the gathered information further comprises gathering a sentiment information of the first person for the one or more first products that the first person interacted with during the product interactions.
11. The method of claim 10 , wherein the analyzed information further comprises the sentiment information gathered of the first person for the one or more first products that the first person interacted with during the product interactions.
12. The method of claim 1 , wherein the one or more first information monitoring devices are selected from a group consisting of computing devices, user input and output devices, displays, POS devices, cameras, sensors; WIFI devices; in-store customer devices; output devices; system for communicating to user devices, and kiosks.
13. The method of claim 1 , wherein the display is a mobile device display of a mobile device.
14. The method of claim 13 , wherein the mobile device is a cell phone.
15. The method of claim 14 , wherein the cell phone is being carried by the first person.