IP Library Granted Patent US 12,499,287
Granted Patent B2
US 12,499,287 · App. 18/184,363 · Granted Dec 16, 2025

Product display design and manufacturing using a product display design model

Inventors: Eric Lawrence (Hershey, PA); Christopher P. Gantz (Hershey, PA); Gregory M. Gressel (Hershey, PA)
Assignee: THE HERSHEY COMPANY
G06F30/10G06F30/12G06F30/17G06T19/20A47F5/10G06F2119/18
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Quick Facts
Patent No.
US 12,499,287
App. No.
18/184,363
Filed
Mar 15, 2023
Granted
Dec 16, 2025
Kind
B2
Art Unit
2186
USPC
703/1
Abstract

Product displays are used to hold and present products. A method of manufacturing a product display can include forming display unit and cartridge blanks for assembly into a product display that has been designed using a product display design model executed on a computing device. A dataset of standardized units is created and includes products, cartridges, and display units. The product display design model generates product display design options that specify geometric arrangements of cartridges within display units, where the cartridges are each associated with a product type. The geometric arrangements are based on inputs that include combinations of a target total product count, a target mix ratio, product types, and a product display type. Display unit blanks and cartridge blanks used to construct display units and cartridges of the product display are formed by a manufacturing device based on a generated product display design option.

Claims (40)

1 . A computer-implemented method performed by one or more processors, the method comprising:

receiving inputs for a product display type selected from a plurality of product display types, receiving inputs for a target total product count comprising a target total number of products, of all product types, in a product display corresponding to the product display type, and receiving inputs for a target mix ratio indicating a proportion of the product types relative to the target total product count;

executing a product display design model to generate product display design options by identifying geometric arrangements of standardized units that comprise the products, cartridges, and a display unit corresponding to the product display type, wherein the geometric arrangements specify a product spatially oriented within a cartridge and the cartridge spatially oriented within the display unit, and wherein display units are configured to be modularly arranged in a display unit group to form the product display;

selecting a product display design option from among generated product display design options based on a closeness of a total product count to the target total product count and based on a closeness of an actual mix ratio to the target mix ratio; and

providing a selected product display design option for manufacturing the display unit of the product display.

2 . The method of claim 1 , wherein the product display comprises a recessed area having a volume substantially equal to a cartridge volume of the cartridge.

3 . The method of claim 1 , wherein the standardized units for which the geometric arrangements are identified comprise a plurality of display units of a display unit type determined based on the selected product display type and the target total product count, wherein the plurality of display units modularly arranges into the product display.

4 . The method of claim 1 , further comprising defining the standardized units such that each product type of the products has a specific product volume, each cartridge type of the cartridges has a specific cartridge volume, and a display unit volume is specific to a display unit type corresponding to the product display type.

5 . The method of claim 4 , wherein the cartridges comprise a first cartridge type and a second cartridge type, the specific cartridge volume of the second cartridge type being one-half the specific cartridge volume of the first cartridge type.

6 . The method of claim 1 , wherein the selected product display design option is selected from a highest ranked product display design option of the generated product display design options.

7 . The method of claim 1 , further comprising:

identifying cartridge location arrangements for the cartridges within the display units;

identifying a product type associated with the products for each of the cartridges within the display units; and

providing a visual representation of a cartridge location arrangement associated with the selected product display design option, the visual representation indicating a location for each product type within the display unit of the product display.

8 . One or more computer storage media storing computer-readable instructions that, when executed by a processor, cause the processor to perform a method comprising:

receiving inputs for a product display type selected from a plurality of product display types, receiving inputs for a target total product count comprising a target total number of products, of all product types, in a product display corresponding to the product display type, and receiving inputs for a target mix ratio indicating a proportion of the product types relative to the target total product count;

executing a product display design model to generate product display design options by identifying geometric arrangements of standardized units that comprise the products, cartridges, and a display unit corresponding to the product display type, wherein the geometric arrangements specify a product spatially oriented within a cartridge and the cartridge spatially oriented within the display unit, and wherein display units are configured to be modularly arranged in a display unit group to form the product display;

selecting a product display design option from among generated product display design options based on a closeness of a total product count to the target total product count and based on a closeness of an actual mix ratio to the target mix ratio; and

providing a selected product display design option for manufacturing the display unit of the product display.

9 . The media of claim 8 , wherein the product display comprises a recessed area having a volume substantially equal to a cartridge volume of the cartridge.

10 . The media of claim 8 , wherein the cartridge comprises volume parameters, and at least one of the volume parameters of the cartridge is a division of a corresponding volume parameter of a recessed area within the display unit.

11 . The media of claim 8 , wherein a display unit volume is the same for display units of a same type of a plurality of display unit types.

12 . The media of claim 8 , wherein a display unit volume of the display unit is divisible by a cartridge volume of the cartridge.

13 . The media of claim 8 , further comprising defining the standardized units such that each product type of the products has a specific product volume, each cartridge type of the cartridges has a specific cartridge volume, and a display unit volume is specific to a display unit type corresponding to the product display type.

14 . The media of claim 13 , further comprising providing the defined standardized units to the product display design model for use in determining the geometric arrangements.

15 . The media of claim 13 , wherein the cartridges comprise a first cartridge type and a second cartridge type, the specific cartridge volume of the second cartridge type being one-half the specific cartridge volume of the first cartridge type.

16 . The media of claim 8 , further comprising:

identifying cartridge location arrangements for the cartridges within the display unit;

identifying a product type associated with the products for each of the cartridges within the display unit; and

providing a visual representation of a cartridge location arrangement associated with the selected product display design option, the visual representation indicating a location for each product type within the display unit of the product display.

17 . A system comprising:

at least one processor; and

one or more computer storage media storing computer readable instructions thereon that, when executed by the at least one processor, cause the at least one processor to perform a method comprising:

receiving inputs for a product display type selected from a plurality of product display types, receiving inputs for a target total product count comprising a target total number of products, of all product types, in a product display corresponding to the product display type, and receiving inputs for a target mix ratio indicating a proportion of the product types relative to the target total product count;

executing a product display design model to generate product display design options by identifying geometric arrangements of standardized units that comprise the products, cartridges, and a display unit corresponding to the product display type, wherein the geometric arrangements specify a product spatially oriented within a cartridge and the cartridge spatially oriented within the display unit, and wherein display units are configured to be modularly arranged in a display unit group to form the product display;

selecting a product display design option from among generated product display design options based on a closeness of a total product count to the target total product count and based on a closeness of an actual mix ratio to the target mix ratio; and

providing a selected product display design option for manufacturing the display unit of the product display.

18 . The system of claim 17 , further comprising defining the standardized units such that each product type of the products has a specific product volume, each cartridge type of the cartridges has a specific cartridge volume, and a display unit volume is specific to a display unit type corresponding to the product display type.

19 . The system of claim 18 , further comprising providing the defined standardized units to the product display design model for use in determining the geometric arrangements.

20 . The system of claim 18 , wherein the cartridges comprise a first cartridge type and a second cartridge type, the specific cartridge volume of the second cartridge type being one-half the specific cartridge volume of the first cartridge type.

Assignments (1)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 31, 2023
From: LAWRENCE, ERIC; GANTZ, CHRISTOPHER P.; GRESSEL, GREGORY M.
To: THE HERSHEY COMPANY
Reel/Frame 063195/0447 →
Continuity (2)
Continuation 16888361 · May 29, 2020
Related Publication 20230222254A1 · Jul 13, 2023
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