Method for transacting an advertisement transfer
A method for transacting an advertisement transfer is disclosed which facilitates expressing the rate structure for the individual advertisement as a function of a profile of the individual potential customer; and which is directed to the creation of a mechanism from the vantage of an Internet site that is being visited. It should be appreciated that this must include the participation of other entities in the Internet (such as distributors, clients, intermediary agencies, etc.). The method is for transacting an advertisement transfer, from an advertisement distributor to a visitor, the method including, upon the occurrence of a visitor visitation at a communications node, the communication node performing the steps of: constructing a visitor profile; broadcasting the profile to at least one distributor; collecting responses from the at least one distributor; selecting a response from the at least one responding distributor; contracting, between the node and the at least one distributor of the selected response, a transference of an advertisement from the distributor to the visitor; and effecting a transfer of the advertisement to the visitor.
1. A method for preparing data used in transacting an advertisement transfer from an advertisement distributor to a visitor, the method comprising performing the steps of:
prior to the occurrence of a visitor visitation at a communications node,
(i) making at least one advertisement distributor aware that profile information comprising visitor attributes and corresponding economic value contributions is desired,
(ii) collecting responses from the at least one distributor, wherein a preponderance of the responses have a plurality of attributes and the at least one distributor has assigned to each or at least some of the plurality of attributes an economic value contribution,
(iii) spreading the attributes of a preponderance of the responses to form a number of combinations of various attributes,
(iv) determining the price of each combination of attributes by logically and arithmetically aggregating the economic value contributions, and
(v) electronically saving each attribute combination with its respective price and respective distributor.
2. The method according to claim 1 further including the steps of:
upon the occurrence of a visitor visitation at a communications node, the communication node electronically:
(i) constructing a profile of the visitor containing various attributes,
(ii) selecting the combination from the response that includes some or all of the attributes from the profile and that yields the highest price,
(iii) effecting a transfer of an advertisement to the visitor from a distributor, which provided a highest price combination.
3. The method according to claim 1 wherein the at least one distributor is selected from the list: an advertiser, an advertising agency, an advertisement network, and a content provider.
4. The method according to claim 1 wherein the visitor profile includes at least one item selected from: content's categories of the content the visitor requested or is watching; key words, which classify the content the visitor requested or is watching; time of day relative to server; derivatives of the visitor's IP address; domain; geographic location of the visitor's ISP (internet service provider) or OSP (on line service provider); geographic location of the visitor's company or organization if connected through a permanent point to point connection; time of day relative to user, as a derivative of his geographic location; internet service provider (ISP); on-line service provider (OSP); browser type; operating system; or SIC code.
5. The method according to claim 1 wherein the node or the distributor is audited.
6. The method according to claim 1 wherein the advertisements are selected from the list: banners, text, HTML page address pointers, text, hypertext, audio content visual content or any combination thereof.
7. The method according to claim 1 is further including the construction of at least one of the following: an e-mail list or a database.
8. The method according to claim 2 wherein the selecting is of multiple responses.
9. The method according to claim 2 wherein the selected response is above a predetermined threshold price, and the threshold price is not known to the distributors.
10. The method according to claim 2 wherein the visitor submits a sew-disclosure profile to the node.
11. The method according to claim 2 wherein the visitor profile is constructed from header information in the visitor's transmission.
12. The method according to claim 2 wherein the selected combination is determined according to a matching between the visitor's profile and an advertisement specification in the response.
13. The method according to claim 2 wherein the effecting includes at least one transaction segment describing the visitor, describing the node, describing the advertisement and describing the distributor.
14. The method according to claim 13 wherein the at least one segment includes a Boolean logic sections, a rate structure logic, disclosure information, or disclosure logic information.
15. The method according to claim 2 further comprising a follow-up visit by the visitor to an address associated with the transacted advertisement.
16. The method according to claim 15 wherein the follow-up visit is audited.
17. The method according to claim 16 wherein the audit includes an item selected from the list a purchase by the visitor of a service or commodity at a “site” specified in the transferred advertisement, or pointed to therefrom.
18. The method according to claim 16 wherein the node or his authorized agent receives a payment resulting from the visitor's purchase at a site specified in the transferred advertisement, or pointed to therefrom.
19. The method according to claim 2 further comprising an intermediary between the node having a visitation and the at least one distributor, and the intermediary is for effecting additions to the visitor profile constructed by the node in step (i) or is for effecting any of steps (ii) through (iii).
20. The method according to claim 1 further comprising an intermediary between the node having a visitation and the at least one distributor, and the intermediary is for effecting any of steps (i) through (v).
21. The method according to claim 2 wherein the visitor discloses his cookie and said cookie is analyzed by the node, the intermediary, the distributor, or an address associated with the transacted advertisement.
22. The method according to claim 20 wherein the visitor discloses his cookie and said cookie is analyzed by the node, the intermediary, the distributor, or an address associated with the transacted advertisement.
23. The method according to claim 1 wherein the visitor specifies a self imposed censorship restriction in order to void acceptance of certain classes of advertising, or in order to designate a class of advertising preferences.
24. The method according to claim 2 wherein constructing a visitor profile includes correlating known visitor identification parameters with a database.
25. The method according to claim 2 , wherein the step of selecting utilizes a logic protocol according to a relational database query semantic.
26. The method according to claim 2 wherein the visitor is associated with a commercial enterprise, a search engine, an automaton, a corporate person, or a human.
27. The method according to claim 2 wherein effecting, selecting, or constructing includes recording or storing advertisements transferred to the visitor for intentional subsequent transfer to the same visitor or for intentional avoidance of subsequent transfer to the same visitor.
28. The method according to claim 2 wherein the step of selecting the combination yielding the highest price includes using a memory cache structure matching tree.
29. The method according to claim 2 further including: upon the occurrence of a visitor visitation at a communications node, enhancing the visitor profile using at least one database connected to the node.
30. The method according to claim 29 further including: accepting, from the at least one database, information about the visitor's history selected from the list: products the visitor was interested in; products that the visitor bought, and advertisements that the visitor clicked on.
31. The method according to claim 29 furthering including: accepting, from the at least one database, information about the visitor, selected from the list: demographic information; psycho-graphic information; visitor gender; visitor age; visitor annual household income; visitor household member number, visitor household member gender, visitor household member age; visitor household member status; visitor occupation; visitor hobbies; visitor disclosed tendencies; visitor name; and visitor address.