Tape rule having reoriented measuring blade

1. A coilable tape rule, comprising: a rule casing comprised of at least one wall having an exterior surface, and a peripheral wall extending about said at least one wall, said peripheral wall having an aperture to the interior of said casing; means for mounting a coiled measuring blade within said rule casing for extension therefrom and retraction thereinto through said peripheral wall aperture; a flexible measuring blade mounted upon said means for mounting, said measuring blade having a length dimension and a transverse width dimension and being coilable about an axis of coiling in said casing normal to said exterior surface of said at least one wall and with said width dimension of said measuring blade oriented parallel to said axis of coiling; and reorienting means for turning said measuring blade through about a quarter turn on its longitudinal axis so as to reorient said width dimension to a substantially perpendicular relationship to said axis of coiling as said measuring blade is extended from said casing; said reorienting means comprising channel-defining structure disposed within said casing inwardly of said aperture and dimensioned and configured for slidably receiving and constraining said measuring blade.

2. The tape rule of claim 1 wherein said reorienting means further comprises transition structure disposed within said casing and providing a transition surface on which said measuring blade is supported during passage from said means for mounting; and wherein said channel-defining structure slidably receives said blade, passing from said transition surface, and leads to said aperture of said casing.