IP Library Granted Patent US 7,164,537
Granted Patent B2
US 7,164,537 · App. 11/386,171 · Granted Jan 16, 2007

Wraparound labels with lenticular lenses for clear walled containers

Assignee: Genie Lens Technologies, LLC
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Quick Facts
Patent No.
US 7,164,537
App. No.
11/386,171
Granted
Jan 16, 2007
Kind
B2
Abstract

A container for producing a graphical image within the container. The container includes a container wall with a front portion and a rear portion. A label is included that extends about the circumference of the container with an inner surface contacting an exterior surface of the rear portion of the container wall and contacting an exterior surface of the front portion of the container wall. The label includes a lenticular lens array integral with the label to include a plurality of lenses formed, such as through embossing, on the outer surface of the label. The lenses have a focal point on or about the rear portion of the container wall with the lenticular lens array positioned near the front portion of the container wall. A printed image is provided and positioned proximal to the focal point on the inner surface of the label.

Claims (20)

1. A container adapted for producing a graphical image observable by a viewer external to the container, comprising:

a container wall having a front portion and a rear portion separated by a distance, the container wall defining an interior space for receiving a volume of a liquid;

a label extending about the entire circumference of the container with an inner surface contacting an exterior surface of the rear portion and an exterior surface of the front portion of the container wall, wherein the label further comprises a lenticular lens array integral with the label including a plurality of lenses formed on an outer surface of the label with a focal point on or about the rear portion of the container wall and wherein the label is positioned with the lenticular lens array positioned proximal the front portion of the container wall; and

a printed image proximal to the focal point;

wherein the label has a thickness in a range of about 1 to about 20 mils, wherein the lenticular lens array is configured based on the distance between the front and the rear portions, material and thickness of the container wall, and the liquid to obtain the focal point and wherein the lenticular lens array has a frequency of about 8 to about 30 LPI.

2. The container of claim 1 , wherein the printed image is an interlaced image printed on the inner surface of the label.

3. The container of claim 1 , wherein the thickness of the label is between 3 to 15 mils.

4. The container of claim 3 , wherein the thickness of the label is between about6 to 8 mils.

5. The container of claim 1 , wherein the plurality of lenses is embossed onto the outer surface of the label.

6. The container of claim 1 , wherein the frequency of the lenticular lens array is less than about 20 LPI.

7. The container of claim 1 , wherein the label is applied to the container wall by heat shrinking the label.

8. The container of claim 1 , wherein the container wall is formed of glass or plastic and the label is fabricated from clear plastic.

9. A container adapted for producing a graphical image, comprising:

a container wall having a front portion and a rear portion;

a label extending about the entire periphery of the container with an inner surface contacting an exterior surface of the rear portion and an exterior surface of the front portion of the container wall, wherein the label further comprises a lenticular lens array integral with the label including a plurality of lenses formed on an outer surface of the label with a focal point on or about the rear portion of the container wall and wherein the label is positioned with the lenticular lens array positioned proximal the front portion of the container wall; and

a printed image proximal to the focal point;

wherein the label has a thickness in a range of 1 to 20 mils, wherein the lenticular lens array is configured based on the distance between the front and the rear portions to obtain the focal point, wherein the printed image is an interlaced image printed on the inner surface of the label, and the lenticular lens array has a frequency of less than about 30 LPI.

10. The container of claim 9 , wherein the plurality of lenses is embossed onto the outer surface of the label.

11. The container of claim 9 , wherein the frequency of the lenses is selected based on the label thickness, a thickness of the container wall, a diameter of the container wall, materials used to form the label and container wall, the liquid, and a predetermined lens coefficient and wherein the label, the container wall, and contents of the container between the front and rear portions form a lens structure focusing on the focal point.

12. The container of claim 9 , wherein the container wall is formed of glass or plastic and the label is fabricated from clear plastic.

Assignments (2)
SECURITY AGREEMENT Recorded Jun 13, 2012
From: GENIE LENS TECHNOLOGIES, LLC
To: BRUNSCHWIG, RANDY
Reel/Frame 028372/0049 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 22, 2006
From: RAYMOND, MARK A.
To: GENIE LENS TECHNOLOGIES, LLC
Reel/Frame 017674/0512 →
Continuity (4)
Continuation 1118229000 · Jul 15, 2005
Division 1092517900 · Aug 23, 2004
Continuation In Part 1023075100 · Aug 29, 2002
Related Publication 20060158739A1 · Jul 20, 2006