System of customizing and presenting internet content to associate advertising therewith

1. A method of associating advertising to internet content, comprising:

a user uploading content to a website or editing content on a website;

the user selecting annotations that correspond to the content;

the user uploading the annotations to the website or editing annotations on a website;

the user associating the annotations with the content;

associating advertising with the annotations by:

presenting the annotations to a plurality of advertisers;

having the plurality of advertisers bid on the annotations; and

selecting a preferred advertiser having a winning bid from among the plurality of advertisers; and

presenting the content on the internet with the advertising from the selected preferred advertiser associated to the content.

2. The method of claim 1 , wherein the plurality of advertisers bid over the internet.

3. The method of claim 1 , wherein the annotations are sent to an advertising server and the advertising server associates the advertising with the annotations.

4. The method of claim 1 , wherein the annotations are sent to a 3 rd party advertising service and the a 3 rd party advertising service associates the advertising with the annotations.

5. The method of claim 1 , wherein the annotations are selected by a creator of the content.

6. The method of claim 5 , wherein the content is viewed on the internet by a plurality of viewers.

7. The method of claim 6 , wherein revenue is generated by the plurality of viewers viewing advertising associated to the content, and wherein a portion of the revenue is directed to the creator or owner of the content.

8. The method of claim 1 , wherein the user selecting annotations that correspond to the content comprises the user selecting a product corresponding to the content.

9. The method of claim 8 , wherein presenting the content on the internet with the product associated to the content comprises:

cursor movement onto the product prompting an advertisement for the product.

10. The method of claim 9 , wherein the advertisement appears in a pop-up window or in an existing window.

11. The method of claim 1 , wherein the content is a photograph.

12. The method of claim 1 , wherein the content is text.

13. A method of associating advertising to internet content, comprising:

uploading content to a website or editing content on a website;

selecting annotations that correspond to the content;

uploading the annotations to the website or editing annotations on a website;

associating the annotations with the content;

associating advertising with the annotations;

presenting the content on the internet with the advertising associated to the content, wherein the content is a video.

14. The method of claim 13 , further comprising:

segmenting the video into time intervals; and

associating annotations with each segment of the video.

15. The method of claim 13 or 14 , wherein selecting the annotations that correspond to the content comprises writing a general description of the content.

16. The method of claim 13 or 14 , wherein selecting the annotations that correspond to the content comprises selecting key words for the content.

17. The method of claim 1 or 13 , wherein associating advertising with the annotations comprises:

presenting the annotations to a plurality of advertisers; and

having individual advertisers purchase individual annotations.

18. The method of claim 17 , wherein the annotations are sent to an advertising server and the advertising server associates the advertising with the annotations.

19. The method of claim 17 , wherein the annotations are sent to a 3 rd party advertising service and the a 3 rd party advertising service associates the advertising with the annotations.

20. The method of claim 1 or 13 , further comprising:

selecting a product corresponding to the content; and

presenting the content on the internet with the product associated to the content.

21. The method of claim 20 , wherein presenting the content on the internet with the product associated to the content comprises:

cursor movement onto the product prompting an advertisement for the product.

22. The method of claim 21 , wherein the advertisement appears in a pop-up window or in an existing window or media player.

23. A method of associating products to internet content, comprising:

uploading content to a website or editing content on a website;

selecting a product that corresponds to the content;

uploading a product identifier to the website or editing a product identifier on a website, the product identifier corresponding to the product;

associating the product identifier with the content; and

presenting the content on the internet with the product identifier associated to the content, wherein the product identifier is a UPC code.

24. A method of associating products to internet content, comprising:

uploading content to a website or editing content on a website;

selecting a product that corresponds to the content;

uploading a product identifier to the website or editing a product identifier on a website, the product identifier corresponding to the product;

associating the product identifier with the content; and

presenting the content on the internet with the product identifier associated to the content, wherein the product identifier is an ISBN code.

25. A method of associating products to internet content, comprising:

uploading content to a website or editing content on a website;

selecting a product that corresponds to the content;

uploading a product identifier to the website or editing a product identifier on a website, the product identifier corresponding to the product;

associating the product identifier with the content; and

presenting the content on the internet with the product identifier associated to the content, wherein the content is a video.

26. The method of claim 25 , further comprising:

segmenting the video into time intervals; and

associating product identifiers with each segment of the video.

27. A computer system, comprising:

a computer system configured to receive content to a website;

a computer system configured to receive annotations from a user and associate the annotations to the content as defined by the user;

a computer system configured to associate advertising with the annotations by receiving bids on associating advertising with the annotations from a plurality of advertisers; and

a computer system configured to present the content on the internet together with the advertising that won the bids for associating the advertising with the annotations.

28. A method of associating advertising to internet content, comprising:

a user uploading content to a website or editing content on a website;

the user selecting annotations that correspond to the content;

the user uploading the annotations to the website or editing annotations on a website;

the user associating the annotations with the content;

associating advertising with the annotations by:

presenting the annotations to a plurality of advertisers;

having the plurality of advertisers individually purchase the annotations; and

presenting the content on the internet with the advertising from the selected preferred advertiser associated to the content.

29. A computer system, comprising:

a computer system configured to receive content to a website;

a computer system configured to receive annotations from a user and associate the annotations to the content as defined by the user;

a computer system configured to associate advertising with the annotations by having the plurality of advertisers individually purchase the annotations; and

a computer system configured to present the content on the internet together with the advertising associated with the content.