System and method for creating interactive events

1. A system for creating an interactive event that includes interactive components for use with a broadcast event, the system comprising:

a server including a display monitor; and

one or more computer devices coupled to the server, the one or more computer devices being programmed to generate interactive components for providing to remote clients for storing prior to the broadcast event, the interactive components stored in the remote clients being responsive to messages sent from the server during the interactive event and display the stored interactive components that are indicated by the messages, the one or more computer devices further being programmed to generate a graphical user interface for hosting by the server, the graphical user interface being generated prior to the broadcast event and for displaying on the monitor coupled to the server a representation of the interactive components that are to be displayed during the interactive event, wherein the representation of a particular one of the interactive components on the monitor is configured to be actuated via the graphical user interface, wherein in response to the actuating, the server is configured to transmit to the remote clients one or more of the messages that triggers display of the particular one of the stored interactive components on the remote clients during the interactive event.

2. The system of claim 1 , wherein the graphical user interface is configured to receive content during the interactive event and transmit the content for display on the remote clients.

3. The system of claim 1 , wherein the interactive components are polls.

4. The system of claim 1 , wherein the interactive components are trivia questions.

5. The system of claim 1 , wherein the server sends the one or more messages to the remote clients via an Internet connection.

6. The system of claim 1 , wherein the representation of the interactive components are icons representing individual items of interactive content to be displayed during at least a segment of the broadcast event.

7. The system of claim 1 , wherein the remote clients receive the broadcast event.

8. The system of claim 7 , wherein the messages are transmitted over a data communications network, and the broadcast event is broadcast over a television broadcast medium.

9. The system of claim 8 , wherein the one or more messages are transmitted separately from the particular one of the interactive components.

10. The system of claim 1 , wherein the one or more of the messages are created and transmitted on the fly during the broadcast event.

11. The system of claim 1 , wherein the content creator creates a new graphical user interface for each new episode of the broadcast event.

12. A method for creating interactive content to be sent to remote end user receivers, the method comprising:

generating by an authoring system a plurality of interactive components for delivery to the end user receivers for storing by the end user receivers;

generating by the authoring system a graphical user interface having a plurality of user selectable depictions representing the plurality of interactive components;

displaying the plurality of user selectable depictions on a display device coupled to the authoring system;

receiving via the graphical user interface an actuation of one of the plurality of user selectable depictions representing a particular one of the stored interactive components in response to the display On the display device; and

in response to the actuation, transmitting one or more messages that triggers display of the particular one of the stored interactive components on monitors coupled to the remote end user receivers during an interactive event.

13. The method of claim 12 , wherein the messages are generated and transmitted on the fly during an interactive television program.

14. The method of claim 12 , wherein the authoring system creates a new graphical user interface for each new episode of an interactive television program.