Enhancing the visual appeal of a cigarette package
The warning graphic portions of a cigarette package are obscured and replaced with a more visually appealing replacement graphic, while leaving the cigarette brand logo unobscured. Preferably, the cigarette package is inserted into a sleeve which obscures the warning graphic while leaving the brand logo substantially unobscured. The sleeve contains a replacement graphic in place of the warning graphic. The replacement graphic could include user self expression or advertising. The use of advertising opens a new outlet for advertisers' messages.
1. A method of advertising, comprising:
designing a replacement graphic for use on a cigarette package, the cigarette package having a warning graphic on a first portion of a first face thereof and a cigarette brand logo on a second portion of the first face thereof, the replacement graphic corresponding in size to the warning graphic on the first face of the cigarette package, said replacement graphic containing at least one advertisement; and
providing means for applying said replacement graphic over said warning graphic to a user of the cigarette package, wherein said replacement graphic is applied over said warning graphic by said means for applying said replacement graphic over said warning graphic such that the warning graphic is obscured while leaving the cigarette brand logo unobscured, and wherein said replacement graphic is applied over said warning graphic by said means for applying said replacement graphic over said warning graphic such that cigarettes within the cigarette package are accessible to be withdrawn therefrom by the user without exposing the warning graphic.
2. The method of advertising of claim 1 ,
wherein said step of providing means for applying said replacement graphic over said warning graphic to a user of the cigarette package comprises providing a sleeve containing said replacement graphic on at least one face thereof to the user of the cigarette package, said sleeve closely conforming to the external contours of the cigarette package,
wherein said sleeve is constructed such that, when the cigarette package containing the warning graphic on the first portion of the first face thereof and the cigarette brand logo on the second portion of the first face thereof is inserted into said sleeve, the sleeve obscures the warning graphic while leaving the cigarette brand logo unobscured, and
wherein said replacement graphic is positioned directly over said warning graphic when the cigarette package is inserted into said sleeve.