DVD-entertainment interactive internet shopping system—DEIISS

1. An on-line shopping method which a user using a TV as a display device, a DVD player as a storage and program executing device and a remote controller of the DVD player as an input device, communicating through Internet with a service provider, where the method comprising the steps of: at the user side,

a. invoking to load a core software program into the RAM of the DVD player and execute the loaded program which uses a predefined format of metadata and a product display layer to define and link product specific data from the core software program to featured products in the media content, and displays a corresponding menu of options for the user to select on the TV;

b. having the ability, through the selection of options of the menu, to highlight a featured product in the media content with a hotspot and display associated product specific data, wherein the core software program creates the hotspot and displays the product specific data on the TV screen whenever the featured product appears in the media content utilizing the product display layer which comprises a first file type comprising the metadata that associates a data-type to a timestamp that is synchronized with a timecode of a timing device of the DVD player, a hot spot area marker identified by a two-dimensional coordinates, and a unique product-id marker, wherein said timestamp, hot spot area marker, and product-id marker are associated with the featured product, and a second file type comprising a featured product information data file containing the product specific data associated with the unique product-id marker of the first file type,

c. having the ability, through the selection of options of the menu, to set up the user's personal profile, account information and register with the service provider;

d. receiving product information having said timestamp from the service provider and storing the downloaded information, wherein said timestamp is synchronized with a timecode of the DVD player's timing device;

e. retrieving and displaying the stored information, which may contain displayable menus and lists of products with their detail information;

f. selecting highlighted product(s) with the remote controller from the media content to display the product specific data for purchasing and placing an order through Internet with the service provider, said product specific data presents as an overlay directly on the media content,

at the service provider side,

g. receiving and maintaining the information of a registered user;

h. providing information including available products and their relevant information, displayable menu and executable software program to the log-in user; and

i. processing the order placed by the user.

2. A method as claimed in claim 1 , wherein invoking to load a core software program further comprising loading the program from ROM, RAM, an optical disk, or the service provider.

3. A method as claimed in claim 1 , further comprising the steps of: c1. if the received information uses the program defined format then storing the received information with the defined format in a DVD disk and using an extra track of a DVD disk to store the format related information; and c2. otherwise, storing the received information with the DVD disk existing format.

4. A method as claimed in claim 1 , wherein retrieving and displaying the stored information, which may contain displayable menus and lists of products with their detail information further comprising the steps of: d1. if the stored information is a movie or an audio piece then playing the stored information; and d2. if the stored information is a commercial available products, displaying the information according to the display format specified within the information.

5. A method as claimed in claim 1 , wherein displayable menus and lists of products with their detail information further comprising product brand name, price, availability, seller, manufacturer, options and reviews.

6. A method as claimed in claim 1 , wherein the media content is any regular DVD media.

7. A method as claimed in claim 1 , wherein the media content is selected from the group consisting of movies, videos, audio, and combinations thereof.

8. A method as claimed in claim 1 , wherein said user highlights the displayed product(s) to make a selection by pointing and using a remote controller.

9. A method as claimed in claim 1 , wherein said data-type is a start, a between, or an end type.

10. A method as claimed in claim 9 , further comprising the steps of: c3. retrieving associated data when said data-type is a start type or a between type; and c4. discontinuing the retrieval of associated data when said data-type is an end type.