Social content monitoring platform apparatuses and systems

1. A social media content access system, comprising:

a memory;

a processor disposed in communication with said memory, and configured to issue a plurality of processing instructions stored in the memory, wherein the processor issues instructions for:

identifying a request from a server, to access user social media content;

obtaining, at the server, from a user, user authorization credentials to access user social media content;

sending an access request with the obtained user authorization credentials to a social media platform;

receiving an indication of a user experienced media asset indicating the user has been exposed to the media asset;

receiving social media content data from the social media platform; determining a data format type of the received social media content data;

tagging the received social media content data based on the data format type according to a progressive taxonomy mechanism of hierarchical category tags;

receiving a social media analytics request related to consumer impression for the user experienced media asset;

selecting a set of key terms descriptive of characteristics of the user experienced media asset;

querying the tagged social media content data based on the selected key terms related to the user experienced media asset;

determining the queried tagged social media content data is related to the user experienced media asset; and

determining a consumer impression level for the user experienced media asset based on the queried tagged social media content data from query results.

2. The system of claim 1 , wherein the request to access social media content comprises a request received from a user to populate a social watching event status to a social media platform.

3. The system of claim 1 , wherein the request to access social media content comprises a periodic social media content update.

4. The system of claim 1 , wherein the request to access social media content is triggered by an obtained request for social media analytics.

5. The system of claim 1 , wherein the obtaining user authorization credentials comprises: prompting a user to provide social media login credentials.

6. The system of claim 1 , wherein the obtaining user authorization credentials comprises: redirecting a user to a social media login page.

7. The system of claim 1 , wherein the social media platform obtains a user application ID and user permission.

8. The system of claim 1 , wherein the user authorization credentials comprise a user token received from the social media platform.

9. The system of claim 1 , wherein the receiving social media content data from the social media platform is scheduled on a periodic basis.

10. The system of claim 1 , wherein the receiving social media content data from the social media platform is performed on demand.

11. The system of claim 1 , wherein the type of the received media content data comprises any of structured data and unstructured data.

12. The system of claim 11 , wherein the structured data comprises any of a number of user social media connections and a user profile.

13. The system of claim 11 , wherein the unstructured data comprises raw texts of social media comments.

14. The system of claim 11 , wherein the tagging the received media content data comprises tagging unstructured data based on category of data content.

15. The system of claim 1 , wherein progressive taxonomy mechanism comprises a set of pre-determined key terms.

16. The system of claim 1 , wherein the processor further issues instructions for: querying the social media content based on a key term; and tagging the social media content with the key term when the query finds such key term.

17. The system of claim 15 , wherein the processor further issues instructions for: perform text analytics on the social media content.

18. The system of claim 1 , wherein the social media analytics request comprises an impression request of the item.

19. A social media content access processor-readable non-transitory medium storing processor-executable instructions to:

identify a request from a server, to access user social media content;

obtain, at the server, from a user, user authorization credentials to access user social media content;

send an access request with the obtained user authorization credentials to a social media platform;

receive an indication of a user experienced media asset indicating the user has been exposed to the media asset;

receive social media content data from the social media platform; determine a data format type of the received social media content data;

tagg the received social media content data based on the data format type according to a progressive taxonomy mechanism of hierarchical category tags;

receive a social media analytics request related to consumer impression for the user experienced media asset;

select a set of key terms descriptive of characteristics of the user experienced media asset;

query the tagged social media content data based on the selected key terms related to the user experienced media asset;

determine the queried tagged social media content data is related to the user experienced media asset; and

determine a consumer impression level for the user experienced media asset based on the queried tagged social media content data from query results.

20. A social media content access processor-implemented system, comprising:

means for identifying a social media content access request from a server;

means for determining whether the server has authorization to access social media content associated with a social media user;

means for obtaining, at the server, from the social media user, user authorization credentials to access user social media content;

means for sending the social media content access request with the obtained user authorization credentials to a social media platform;

means for receiving social media content data associated with the social media user from the social media platform;

means for determining a data format type of the received social media content data;

means for retrieving a set of hierarchical category tags associated with a progressive taxonomy tree from a database;

means for parsing and tagging the received social media content data with the retrieved set of hierarchical category tags by progressively iterating the progressive taxonomy tree;

means for receiving a user watching event message indicating the social media user has been exposed to a user experienced media asset via a media channel;

means for receiving a social media analytics request related to consumer impression for the user experienced media asset;

means for selecting a plurality of query terms descriptive of characteristics of the user experienced media asset;

means for querying, progressively based on the selected plurality of query terms, the tagged social media content data;

means for obtaining a refined set of social media content data containing the selected plurality of query terms from the querying;

means for extracting indicators indicating consumer impression towards the user experienced media asset from the obtained refined set of social media content data containing the selected plurality of query terms;

means for determining a consumer impression level for the user experienced media asset based on the extracted indicators; and

means for providing the determined consumer impression level for the user experienced media asset to a requester.