Apparatus and method for providing cell-based advertisement broadcast service in broadband wireless communication system

1. A method for providing an advertisement broadcast service of a service interface server in a wireless communication system, the method comprising:

receiving, at the service interface server, an advertisement content transmission request message comprising at least one of information about advertisement broadcast content, information about an advertisement broadcast zone, and information about an advertisement broadcast channel from an advertisement content service provider, the advertisement content transmission request message further comprising information indicating whether to perform a Quality of Service (QoS) process and information indicating whether to perform a start alert process;

transmitting, by the service interface server, the received advertisement content transmission request message to a MultiCast and BroadCast Service (MCBCS) controller;

when the information indicating whether to perform a QoS process indicates to perform a QoS process, receiving at the service interface server a QoS reservation request message comprising the information about the advertisement broadcast content from the MCBCS controller; and

when the information indicating whether to perform a start alert process indicates to perform a start alert process, receiving at the service interface server a paging request message comprising the information about the advertisement broadcast zone from the MCBCS controller.

2. The method of claim 1 , wherein the advertisement content transmission request message further comprises at least one of a content ID, a Multicast and Broadcast Service (MBS) zone ID, and a channel number.

3. The method of claim 1 , further comprising:

receiving an advertisement content transmission response message comprising a Uniform Resource Locator (URL) of a content server, which is to store the content, from the MCBCS controller; and

transmitting the received advertisement content transmission response message to the service provider.

4. The method of claim 1 , further comprising:

setting a QoS associated with the advertisement broadcast content in connection with a QoS server upon receiving the QoS reservation request message comprising the information about the advertisement broadcast content from the MCBCS controller; and

transmitting a QoS reservation response message comprising the QoS setting to the MCBCS controller.

5. The method of claim 1 , further comprising:

upon receiving the paging request message comprising the information about the advertisement broadcast zone from the MCBCS controller, transmitting the received paging request message to a Radio Access Station (RAS) in the corresponding zone in connection with a paging server; and

upon receiving a paging response message comprising paging results from the RAS, transmitting the received paging response message to the MCBCS controller.

6. The method of claim 1 , wherein the information indicating whether to perform the QoS process and the information indicating whether to perform the start alert process are each based on a selected advertisement broadcast channel and a selected advertisement broadcast zone.

7. A method for providing an advertisement broadcast service of a MultiCast and BroadCast Service (MCBCS) controller in a wireless communication system, the method comprising:

receiving, at the MCBCS controller, an advertisement content transmission request message comprising at least one of information about advertisement broadcast content, information about an advertisement broadcast zone, and information about an advertisement broadcast channel from a service interface server, the advertisement content transmission request message further comprising information indicating whether to perform a Quality of Service (QoS) process and information indicating whether to perform a start alert process;

transmitting an advertisement content transmission response message comprising a Uniform Resource Locator (URL) of a content server, which is to store the content, to the service interface server;

when the information indicating whether to perform a QoS process indicates to perform a QoS process, transmitting to the service interface server a QoS reservation request message comprising the information about the advertisement broadcast content; and

when the information indicating whether to perform the start alert process indicates to perform a start alert process, transmitting to the service interface server a paging request message comprising the information about the advertisement broadcast zone.

8. The method of claim 7 , wherein the advertisement content transmission request message further comprises at least one of a content ID, a Multicast and Broadcast Service (MBS) zone ID, and a channel number.

9. The method of claim 8 , further comprising:

receiving a QoS reservation response message comprising a QoS setting from the service interface server.

10. The method of claim 8 , further comprising:

receiving a paging response message comprising the paging results from the service interface server.

11. The method of claim 7 , further comprising:

establishing a connection with a Mobile Station (MS) in the advertisement broadcast zone;

transmitting a content request message comprising the information about the advertisement broadcast content to the content server;

receiving the corresponding content from the content server; and

transmitting the received content to the MS through the established connection.

12. The method of claim 7 , wherein the information indicating whether to perform the QoS process and the information indicating whether to perform the start alert process are each based on a selected advertisement broadcast channel and a selected advertisement broadcast zone.

13. A system for providing an advertisement broadcast service in a wireless communication system, the system comprising:

a service provider configured to transmit an advertisement content transmission request message comprising at least one of information about advertisement broadcast content, information about an advertisement broadcast zone, and information about an advertisement broadcast channel, the advertisement content transmission request message further comprising information indicating whether to perform a Quality of Service (QoS) process and information indicating whether to perform a start alert process;

a service interface server configured to receive the advertisement content transmission request message from the service provider and transmit the received advertisement content transmission request message to a MultiCast and BroadCast Service (MCBCS) controller; and

the MCBCS controller, configured to detect the information about whether to perform the QoS process, and transmit a QoS reservation request message comprising the information about the advertisement broadcast content to the service interface server if the information about whether to perform the QoS process indicates that the QoS process is to be performed,

wherein the MCBCS controller is further configured to detect the information about whether to perform the start alert process, and transmit a paging request message comprising the information about the advertisement broadcast zone to the service interface server if the information about whether to perform the start alert process indicates that the start alert process is to be performed.

14. The system of claim 13 , wherein the MCBCS controller is configured to transmit an advertisement content transmission response message comprising a Uniform Resource Locator (URL) of a content server, which is to store the content, to the service interface server upon receiving the advertisement content transmission request message from the service interface server,

wherein the service interface server is configured to receive the advertisement content transmission response message from the MCBCS controller and transmit the received advertisement content transmission response message to the service provider.

15. The system of claim 14 , wherein the service provider is configured to store the content in the content server by using the URL.

16. The system of claim 14 , wherein the advertisement content transmission request message further comprises at least one of a content ID, a Multicast and Broadcast Service (MBS) zone ID, and a channel number.

17. The system of claim 16 , wherein:

the service interface server is configured to set a QoS associated with the advertisement broadcast content in connection with a QoS server upon receiving the QoS reservation request message, and transmit a QoS reservation response message comprising the QoS setting to the MCBCS controller.

18. The system of claim 16 , wherein:

the MCBCS controller is further configured to receive a paging response message comprising paging results from the service interface server; and

the service interface server is configured to transmit, upon receiving the paging request message, the received paging request message to a Radio Access Station (RAS) in the advertisement broadcast zone in connection with a paging server, and transmit, upon receiving the paging response message comprising the paging results from the RAS, the received paging response message to the MCBCS controller.

19. The system of claim 18 , further comprising the RAS in the advertisement broadcast zone that is configured to perform a paging process with a Mobile Station (MS) in the advertisement broadcast zone and transmit the paging response message comprising the paging results to the service interface server.

20. The system of claim 14 , wherein the MCBCS controller is configured to establish a connection with a Mobile Station (MS) in the advertisement broadcast zone, transmit a content request message comprising the information about the advertisement broadcast content to the content server, and transmit, upon receiving the content from the content server, the received content to the MS through the established connection.