Method of chromaticity adjustment of display device

1. A method of chromaticity adjustment of a display device including a plurality of pixels and a drive circuit for generating a gray-scale signal corresponding to a video signal input from an external portion and supplying the gray-scale signal to the plurality of pixels, the method comprising:

a first step of measuring chromaticity coordinates of an image displayed on the display device;

a second step of determining whether the measured chromaticity coordinates are chromaticity coordinates within a first region of a CIE xy chromaticity diagram that does not need a chromaticity correction or chromaticity coordinates within a second region of the CIE xy chromaticity diagram that needs the chromaticity correction and that includes a plurality of correction regions, the plurality of correction regions being obtained by dividing the second region, and each of the correction regions having each of a plurality of chromaticity correcting means, the plurality of chromaticity correcting means being different from each other for each of the correction regions so that the chromaticity correction performed in each of the correction regions will be different than the chromaticity correction performed in the other correction regions;

a third step of determining, if the measured chromaticity coordinates are the chromaticity coordinates within the second region, which of the plurality of correction regions the measured chromaticity coordinates fall within;

a fourth step of correcting the gray-scale signal corresponding to the measured chromaticity coordinates falling within one of the correction regions by using the chromaticity correcting means corresponding to the one of the plurality of correction regions determined by the third step; and

a fifth step of performing corrected image display.

2. The method of chromaticity adjustment of a display device according to claim 1 , wherein the image displayed on the display device comprises a white-color display with a maximum gray level.

3. The method of chromaticity adjustment of a display device according to claim 1 , wherein the correcting comprises correcting a chromaticity by changing a γ characteristic of the display device.

4. The method of chromaticity adjustment of a display device according to claim 3 , wherein:

the plurality of pixels comprise a red pixel, a green pixel, and a blue pixel; and

the correcting further comprises correcting the gray-scale signal to be supplied to the red pixel, the gray-scale signal to be supplied to the green pixel, and the gray-scale signal to be supplied to the blue pixel independently of one another.

5. The method of chromaticity adjustment of a display device according to claim 1 , wherein:

the drive circuit stores correction data corresponding to each of the plurality of correction regions in advance; and

the correcting comprises selecting the correction data corresponding to the determined one of the plurality of correction regions and correcting the gray-scale signal based on the selected correction data.

6. The method of chromaticity adjustment of a display device according to claim 1 , wherein:

the drive circuit acquires correction data corresponding to each of the plurality of correction regions; and

the correcting comprises correcting the gray-scale signal based on the acquired correction data.

7. The method of chromaticity adjustment of a display device according to claim 1 , wherein the display device further comprises a backlight unit using a white LED as a light source and a liquid crystal display panel disposed on a side of a surface of the backlight unit from which a backlight beam is emitted.

8. A method of chromaticity adjustment of a display device including a plurality of pixels and a drive circuit for generating a gray-scale signal corresponding to a video signal input from an external portion and supplying the gray-scale signal to the plurality of pixels, the method comprising:

measuring chromaticity coordinates of an image displayed on the display device;

determining whether the measured chromaticity coordinates are chromaticity coordinates within a first region of a CIE xy chromaticity diagram the image that does not need a chromaticity correction or chromaticity coordinates within a second region of the CIE xy chromaticity diagram that needs the chromaticity correction;

determining, if the measured chromaticity coordinates are the chromaticity coordinates within the second region, which of a plurality of correction regions obtained by dividing the second region the chromaticity coordinates fall within;

correcting the gray-scale signal corresponding to the video signal by using chromaticity correcting means corresponding to the determined one of the plurality of correction regions, wherein the chromaticity correction means are different from each other for each of the correction regions so that the chromaticity correction performed in each of the correction regions will be different from the chromaticity correction performed in the other correction regions; and

performing corrected image display, wherein

the correcting comprises correcting a chromaticity by changing a γ characteristic of the display device.

9. The method of chromaticity adjustment of a display device according to claim 8 , wherein the chromaticity coordinates are measured at a time of white display on the display device, and wherein the correcting of chromaticity by changing the γ characteristic of the display device is performed for adjusting the whiteness of the white display.