IP Library Granted Patent US 8,862,780
Granted Patent B2
US 8,862,780 · App. 13/562,624 · Granted Oct 14, 2014

Intermediary content provider

Inventors: Russell Grin (Mahomet, IL); Crosby Haffner (Glendale, CA)
Assignee: That Is, LLC
G06F17/3089G06Q30/02
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Quick Facts
Patent No.
US 8,862,780
App. No.
13/562,624
Granted
Oct 14, 2014
Kind
B2
Abstract

Methods of providing published content are presented. Content providers, including advertisers, can have their network addresses become black listed through no fault of their own. Content providers can utilize one or more intermediary providers each having their own distinct network address, possibly a registered domain name. An advertiser or other content provider can engage members of a distribution channel to disseminate promotional information to consumers where the promotional information comprises a network address of the intermediary provider. Upon a request directed toward the network address, the intermediary transforms published content obtained from the primary provider to make the content appear as though it originated from the intermediary provider. Should a black listing event occur, only the intermediary provider would be affected. An updated or new intermediary provider having a new, distinct network address can be instantiated to replace the black listed provider.

Claims (16)

1. An intermediary content provider comprising:

a server accessible by a client via a first network address that has access to a content provider at a second, different network address;

a transformation module that transforms published content from the content provider into transformed content according a transformation policy;

wherein the server obtains published content from the content provider and provides the transformed content in response to a client request directed to the first network address.

2. The provider of claim 1 , wherein the transformed content appears to originate from the first network address.

3. The provider of claim 1 , wherein the server is configured to redirect the client to the second network address.

4. The provider of claim 3 , wherein the client is redirected via an asynchronous redirect.

5. The provider of claim 3 , wherein the client is redirected based on redirection information.

6. The provider of claim 5 , wherein redirection information comprises information obtained during the client request.

7. The provider of claim 6 , wherein the redirection information includes a browser cookie.

8. The provider of claim 1 , wherein the server redirects the client to a third network address different from the first and second network addresses.

9. The provider of claim 8 , wherein the third network address is determined using redirection information.

10. The provider of claim 9 , wherein the redirection information comprises information obtained during the client request.

11. The provider of claim 10 , wherein the redirection information includes a browser cookie.

12. The provider of claim 1 , wherein the second network address is determined using an algorithm that includes the first network address and redirection information obtained during the client request.

13. The provider of claim 12 , wherein the redirection information comprises a browser cookie.

Assignments (2)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Mar 5, 2014
From: TACTARA, LLC
To: THAT IS, LLC
Reel/Frame 032352/0315 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jul 31, 2012
From: GRIN, RUSSELL; HAFFNER, CROSBY
To: TACTARA, LLC
Reel/Frame 028685/0431 →
Continuity (6)
Continuation 13209178 · Aug 12, 2011
Division 12635463 · Dec 10, 2009
Continuation 12503335 · Jul 15, 2009
Continuation 12175333 · Jul 17, 2008
Provisional Application 61030853 · Feb 22, 2008
Related Publication 20120297024A1 · Nov 22, 2012