Location-intention context for content delivery
Invitational content targeted to a particular behavior can be served to the user when the user is likely to reproduce a desired behavior. The user is classified into one or more spatial-temporal segments based on an analysis of the user's characteristics and the user's past behavior. When a request is made for an item of invitational content, a spatial-temporal segment is selected based on a substantial likelihood that the current context will lead to a repeat of the representative past behavior. An item of invitational content associated with the selected segment is then served to the user.
1. A method comprising:
analyzing, by a processor, user characteristic data regarding a first user, the user characteristic data indicating user actions performed by the first user based on time;
assigning, by the processor, the first user to a first spatial-temporal segment when analyzing the user characteristic data indicates that the first user performed a target user action associated with the first spatial-temporal segment during a recurring target time associated with the first spatial-temporal segment; and
while the user is assigned to the first spatial-temporal segment:
determining, by the processor, a current location of the first user during the recurring target time associated with the first spatial-temporal segment;
determining, by the processor, that the first user is going to perform the target user action during the recurring target time when the current location of the first user is within a predetermined distance of a target location associated with the first spatial-temporal segment; and
upon a determination that the user is going to perform the target user action, serving, by the processor, invitational content associated with the first spatial-temporal segment to the first user.
2. The method of claim 1 , wherein determining the current location of the first user is based on a location of a mobile device of the first user.
3. The method of claim 1 , wherein the recurring time is a fixed time repeating weekly.
4. The method of claim 1 , wherein the recurring time is variable based on a schedule associated with the target user action.
5. The method of claim 1 , wherein the target location is a location where the target user action can be performed.
6. The method of claim 1 , wherein the target location is a home location of the first user.
7. The method of claim 1 , wherein serving invitational content associated with the first special-temporal segment is performed in response to receiving a content request from a mobile device of the first user during the recurring time.
8. A content delivery system comprising:
a processor; and
a memory containing instructions that, when executed by the processor, cause the processor to:
analyze user characteristic data regarding a first user, the user characteristic data indicating user actions performed by the first user based on time;
assign the first user to a first spatial-temporal segment when analyzing the user characteristic data indicates that the first user performed a target user action associated with the first spatial-temporal segment during a recurring target time associated with the first spatial-temporal segment; and
while the first user is assigned to the first spatial-temporal segment:
determine a current location of the first user during the recurring target time associated with the first spatial-temporal segment;
determine that the first user is going to perform the target user action during the recurring target time when the current location of the first user is within a predetermined distance of a target location associated with the first spatial-temporal segment; and
upon a determination that the user is going to perform the target user action, serve invitational content associated with the first spatial-temporal segment to the first user.
9. The content delivery system of claim 8 , wherein determining the current location of the first user is based on a location of a mobile device of the first user.
10. The content delivery system of claim 8 , wherein the recurring time is a fixed time repeating weekly.
11. The content delivery system of claim 8 , wherein the recurring time is variable based on a schedule associated with the target user action.
12. The content delivery system of claim 8 , wherein the target location is a location where the target user action can be performed.
13. The content delivery system of claim 8 , wherein the target location is a home location of the first user.
14. The content delivery system of claim 8 , wherein serving invitational content associated with the first special-temporal segment is performed in response to receiving a content request from a mobile device of the first user during the recurring time.
15. A non-transitory computer-readable medium containing instructions that, when executed by a computing device, cause the computing device to:
analyze user characteristic data regarding a first user, the user characteristic data indicating user actions performed by the first user based on time;
assign the first user to a first spatial-temporal segment when analyzing the user characteristic data indicates that the first user performed a target user action associated with the first spatial-temporal segment during a recurring target time associated with the first spatial-temporal segment; and
while the first user is assigned to the first spatial-temporal segment:
determine a current location of the first user during the recurring target time associated with the first spatial-temporal segment;
determine that the first user is going to perform the target user action during the recurring target time when the current location of the first user is within a predetermined distance of a target location associated with the first spatial-temporal segment; and
upon a determination that the user is going to perform the target user action, serve invitational content associated with the first spatial-temporal segment to the first user.
16. The non-transitory computer-readable medium of claim 15 , wherein determining the current location of the first user is based on a location of a mobile device of the first user.
17. The non-transitory computer-readable medium of claim 15 , wherein the recurring time is a fixed time repeating weekly.
18. The non-transitory computer-readable medium of claim 15 , wherein the recurring time is variable based on a schedule associated with the target user action.
19. The non-transitory computer-readable medium of claim 15 , wherein the target location is a location where the target user action can be performed.
20. The non-transitory computer-readable medium of claim 15 , wherein the target location is a home location of the first user.
21. The non-transitory computer-readable medium of claim 15 , wherein serving invitational content associated with the first special-temporal segment is performed in response to receiving a content request from a mobile device of the first user during the recurring time.