Method and system for compiling competitive advertiser and keyword information for search engine advertisers
The present invention relates to a computer implemented method of generating a relevant COMPETITORS list in response to a search inquiry, the method comprising a number of steps such as receiving a search inquiry from a client having a client domain having a plurality of client domain keywords; performing a search of a computer network for data satisfying a set of search parameters; obtaining a first set of SERP's, said first set of SERP's containing a list of competitors domains and associated competitors domain keywords. This date then forms the basis of further calculations of “Inwards Overlap” and “Outwards Overlap” to then calculate a competitor relevance score being the higher of the Inwards Overlap (as a percentage), and the Outwards Overlap (as a percentage).
1. A computer implemented method of generating a list of relevant keywords in response to a search inquiry for a Client Domain, the method comprising the steps of:
a. compiling a database of associated competitors domain keywords from Search Engine Results Pages (SERP's);
b. determining which competitors use which keywords present in the database of associated competitors keywords;
c. calculating an Outwards Overlap value for each competitor domain being the proportion of the competitors domain keywords that feature in the client domain keywords;
d. calculating a keyword relevance score for each keyword based on the Outwards Overlap against each competitor using the keywords, wherein:
i. the usage of a keyword by an associated competitor is considered as a vote that the keyword is also relevant in the Client;
ii. a credibility score equal to the vote is determined based on the Outwards Overlap of the competitor using the keywords;
iii. a keyword relevance score is determined based on the combined credibility value of all the votes for the keyword; and
e. determining a list of relevant keywords from the database of associated competitors domain keywords, based on the keyword relevance score.
2. The method of claim 1 , wherein multiple votes V1 . . . Vn for the same keyword used by a number of associated competitors can be combined to give a Combined Credibility vote using the formula:
Combined Credibility of n votes=1−(1− V 1)*(1− V 2)*; . . . *(1− Vn ).
3. The method of claim 1 , wherein the set of keywords is limited to sponsored listings, wherein the set of keywords is limited to natural listings, and wherein multiple votes for the same keyword used by a number of associated competitors can be combined to give a Combined Credibility vote using the formula:
Combined Credibility of n votes=1−(1− V 1)*(1− V 2)*; . . . *(1− Vn ).
4. The method of claim 1 , wherein the set of keywords is limited to sponsored listings, wherein the set of keywords is limited to natural listings, and wherein the Combined Credibility of n votes equals a Keyword Relevance Score.
5. A computer implemented method of generating a list of relevant keywords in response to a search inquiry for a Client Domain, the method comprising the steps of:
a. compiling a database of associated competitors domain keywords from Search Engine Results Pages (SERP's);
b. determining which competitors use which keywords present in the database of associated competitors keywords;
c. calculating an Outwards Overlap value for each competitor domain being the proportion of the competitor's domain keywords that feature in the client domain keywords;
d. calculating a keyword relevance score for each keyword based on the Outwards Overlap against each competitor using the keywords, wherein:
i. the usage of a keyword by an associated competitor is considered as a vote that the keyword is also relevant in the Client Domain;
ii. a credibility score equal to the vote is determined based on the Outwards Overlap of the competitor using the keywords;
iii. a keyword relevance score is determined based on the combined credibility value of all the votes for the keyword; and
e. determining a list of relevant keywords from the database of associated competitors domain keywords, based on the keyword relevance score;
wherein the set of keywords is limited to sponsored listings, wherein the set of keywords is limited to natural listings, and wherein multiple votes for the same keyword used by a number of associated competitors can be combined to give a Combined Credibility vote using the formula:
Combined Credibility of n votes=1−(1− V 1)*(1− V 2)*; . . . *(1− Vn ).
6. The method of claim 5 , wherein multiple votes V1 . . . Vn for the same keyword used by a number of associated competitors can be combined to give a Combined Credibility vote using the formula:
Combined Credibility of n votes=1−(1− V 1)*(1− V 2)*; . . . *(1− Vn ).
7. The method of claim 5 , wherein the set of keywords is limited to sponsored listings, wherein the set of keywords is limited to natural listings, and wherein the Combined Credibility of n votes equals a Keyword Relevance Score.
8. A computer implemented method of generating a list of relevant keywords in response to a search inquiry for a Client Domain, the method comprising the steps of:
a. compiling a database of associated competitors domain keywords from Search Engine Results Pages (SERP's);
b. determining which competitors use which keywords present in the database of associated competitors keywords;
c. calculating an Outwards Overlap value for each competitor domain being the proportion of the competitor's domain keywords that feature in the client domain keywords;
d. calculating a keyword relevance score for each keyword based on the Outwards Overlap against each competitor using the keywords, wherein:
i. the usage of a keyword by an associated competitor is considered as a vote that the keyword is also relevant in the Client Domain;
ii. a credibility score equal to the vote is determined based on the Outwards Overlap of the competitor using the keywords;
iii. a keyword relevance score is determined based on the combined credibility value of all the votes for the keyword; and
e. determining a list of relevant keywords from the database of associated competitors domain keywords, based on the keyword relevance score;
wherein multiple votes V1 . . . Vn for the same keyword used by a number of associated competitors can be combined to give a Combined Credibility vote using the formula:
Combined Credibility of n votes=1−(1− V 1)*(1− V 2)*; . . . *(1− Vn ).
9. The method of claim 8 , wherein the set of keywords is limited to sponsored listings, wherein the set of keywords is limited to natural listings, and wherein multiple votes for the same keyword used by a number of associated competitors can be combined to give a Combined Credibility vote using the formula:
Combined Credibility of n votes=1−(1− V 1)*(1− V 2)*; . . . *(1− Vn ).
10. The method of claim 8 , wherein the set of keywords is limited to sponsored listings, wherein the set of keywords is limited to natural listings, and wherein the Combined Credibility of n votes equals a Keyword Relevance Score.