Volatile material dispensing system having an adjustable diffusion apparatus

1. A volatile material dispensing system, comprising:

a housing having at least one opening in a sidewall thereof;

at least one engagement member extending from the housing;

a base adapted to interact with the housing, wherein the base includes a mechanical assembly; and

a reservoir that contains a volatile material and includes a film extending over an open end of the reservoir and having a wicking surface for diffusion of the volatile material, wherein the reservoir rotates from a first upright position in which the volatile material is not in contact with the wicking surface, to a second position in which the volatile material is at least partially in contact with the wicking surface when the at least one engagement member contacts the mechanical assembly.

2. The volatile material dispensing system of claim 1 , wherein the at least one engagement member is integral with and extends from an interior portion of the housing.

3. The volatile material dispensing system of claim 1 , wherein the housing slideably moves in a downward vertical direction when external force is applied thereto.

4. The volatile material dispensing system of claim 3 , wherein the housing moves in an upward vertical direction when external force is removed therefrom.

5. The volatile material dispensing system of claim 1 , wherein the housing includes a limited range of upward and downward vertical movement due to interaction between resilient snaps provided on the housing and flexible prongs provided on the base.

6. The volatile material dispensing system of claim 1 , wherein the mechanical assembly includes at least one of a support wall, a spring, and a cover member.

7. The volatile material dispensing system of claim 1 , wherein the mechanical assembly includes a support wall having a slot provided therein to facilitate rotational movement of the reservoir.

8. A reservoir for a volatile material dispensing system, comprising:

a base having a sidewall extending therefrom;

a film having a wicking surface extending over the sidewall to enclose a volatile material within the base and the sidewall; and

a pair of extension members disposed on opposing sides of at least one of the base and the sidewall,

wherein the reservoir is designed to mechanically rotate from a first position into a second position about the extension members in response to an external force applied to the reservoir, and

wherein the base, the sidewall, and the film form a refillable cartridge that is designed to be placed in an operational state within a housing of the volatile material dispensing system and removed for replacement.

9. The reservoir of claim 8 , wherein the extension members are provided on ends of the base.

10. The reservoir of claim 8 , wherein the extension members are cylindrical posts.

11. The reservoir of claim 8 , wherein the film is sealed to a peripheral portion of a blister holding the volatile material, and wherein the blister is held within the base and the sidewall.

12. The reservoir of claim 11 , wherein the blister is removable from the base and the sidewall.

13. A reservoir that is designed to be placed in an operational state within a housing of a volatile material dispensing system and removed for replacement, comprising:

a base having a sidewall extending therefrom;

a wicking surface extending over the sidewall to enclose a volatile material within the base and the sidewall; and

at least one extension member extending from the reservoir,

wherein the reservoir rotates about an axis formed by the extension member between a first operational state in which the volatile material is not in contact with the wicking surface, and a second operational state in which the volatile material is at least partially in contact with the wicking surface.

14. The reservoir of claim 13 , wherein the wicking surface comprises a polymer provided in the form of a film.

15. The reservoir of 14 , wherein the film has a porosity between about 40% to about 75%.

16. The reservoir of claim 14 , wherein the film has a residual oil content of between about 1% to about 16%.

17. The reservoir of claim 13 , wherein the wicking surface includes a textured surface on at least one side thereof.