Cell-allocation in location-selective information provision systems
Systems and methods for allocating cells within a virtual grid to content providers according to various priority and selection schemes are used to target content delivery to information playback devices in a geographically and/or application selective manner. The priority schemes, geographical selectivity, and application selectivity of the system and methods of the invention allow a content provider to specifically target a desired demographic with high cost efficiency and flexibility.
1. A non-transitory computer readable medium comprising software that when executed by a processor, causes the processor to perform the steps of:
dividing a geographical area into a virtual grid comprising a plurality of cells;
accepting bids for a cell within the plurality of cells from at least a first content provider and a second content provider;
determining which content provider has submitted the winning bid for the cell;
obtaining content submitted from the content provider submitting a winning bid for the cell;
and transmitting at least a portion of the obtained content to an information playback device located in the cell.
2. The non-transitory computer readable medium of claim 1 wherein the software, when executed by a processor, causes the processor to perform the steps of:
selecting one of the different advertisements based on the particular application running on the information playback device; and
transmitting the selected advertisement to the information playback device;
wherein the information playback device comprises a plurality of different applications, and the content comprises a plurality of different advertisements.
3. The non-transitory computer readable medium of claim 1 , wherein the cells of the plurality of cells each have about the same dimensions.
4. The non-transitory computer readable medium of claim 1 , wherein the cells of the plurality of cells are defined by longitude and latitude.
5. The non-transitory computer readable medium of claim 1 , wherein the cells of the plurality of cells are hexagonal in shape.
6. The non-transitory computer readable medium of claim 1 , wherein the cells of the plurality of cells are square in shape.
7. The non-transitory computer readable medium of claim 1 , wherein the cells of the plurality of cells each define an area of 0.1 square kilometers in area.
8. The non-transitory computer readable medium of claim 1 , wherein the cells of the plurality of cells each define an area of 0.5 square kilometers in area.
9. The non-transitory computer readable medium of claim 1 , wherein the cells of the plurality of cells are each defined by population size.
10. The non-transitory computer readable medium of claim 1 , wherein the bids for the cell are for a time slot during which the portion of the obtained content is transmitted to an information playback device located in the cell.
11. The non-transitory computer readable medium of claim 1 , to perform the step of:
determining which content provider has submitted the winning bid for the cell comprises executing a bidding algorithm on the processor;
wherein the software comprises the bidding algorithm and the bidding algorithm uses a quantity correlated with demographic information of a certain cell.
12. The non-transitory computer readable medium of claim 11 , wherein the quantity correlated with demographic information of a certain cell is income per capita.
13. The non-transitory computer readable medium of claim 11 , wherein the quantity correlated with demographic information of a certain cell is population density.