Custom content insertion
Provided are methods and systems for inserting custom content. An example method can comprise receiving, at a first computing device, an insertion instruction over a first non-packet-switching protocol information stream. The method can also comprise querying, by the first computing device, a second computing device in response to receiving the insertion instruction. The method can further comprise receiving, at the first computing device, content over a packet-switching protocol information stream in response to querying the second computing device. The content can be customized for an end-user associated with the first computing device.
1. A method, comprising:
receiving, at a first computing device, an insertion instruction over a first non-packet-switching protocol information stream;
querying, by the first computing device, a second computing device in response to receiving the insertion instruction; and
receiving, at the first computing device, content over a packet-switching protocol information stream in response to querying the second computing device, the content being customized for an end-user associated with the first computing device.
2. The method of claim 1 , further comprising reproducing the content over a second non-packet-switching protocol information stream.
3. The method of claim 2 , wherein reproducing the content over the second non-packet-switching protocol information stream comprises reproducing the content over a quadrature amplitude modulation transport stream.
4. The method of claim 1 , wherein receiving the content comprises decoding at least a portion of the packet-switching protocol information stream.
5. The method of claim 1 , wherein the packet-switching protocol information stream comprises an internet protocol information stream.
6. The method of claim 1 , wherein receiving the content comprises receiving a logical address indicative of a source of the content.
7. The method of claim 6 , wherein receiving the content comprises retrieving at least a portion of the content from the source of the content.
8. The method of claim 6 , wherein receiving the logical address indicative of the source of the content comprises receiving a universal resource locator indicative of the source of the content.
9. The method of claim 1 , wherein the first non-packet-switching protocol information stream comprises a quadrature amplitude modulation transport stream comprising the insertion instruction, and wherein the quadrature amplitude modulation transport stream comprises one of a real time content transport stream or a time-shifted content transport stream.
10. The method of claim 1 , wherein the insertion instruction comprises an instruction to insert an advertisement in to the content.
11. A system, comprising:
a memory having encoded thereon computer-executable instructions; and
a processor functionally coupled to the memory and configured, by the computer-executable instructions, for,
receiving an insertion instruction over a first non-packet-switching protocol information stream,
querying a second computing device in response to receiving the insertion instruction, and
receiving content over a packet-switching protocol information stream in response to querying the second computing device, the content being customized for an end-user associated with the first computing device.
12. The system of claim 11 , wherein the processor is further configured for reproducing the content over a second non-packet-switching protocol information stream.
13. The system of claim 12 , wherein the second non-packet-switching protocol information stream comprises a quadrature amplitude modulation transport stream.
14. The system of claim 11 , wherein the packet-switching protocol information stream comprises an internet protocol information stream.
15. The system of claim 11 , wherein the receiving the content comprises receiving a logical address indicative of a source of the content.
16. The system of claim 15 , wherein receiving the content comprises retrieving at least a portion of the content from the source of the content.
17. The system of claim 15 , wherein receiving the logical address indicative of the source of the content comprises receiving a universal resource locator indicative of the source of the content.
18. The system of claim 11 , wherein the first non-packet-switching protocol information stream comprises a quadrature amplitude modulation transport stream comprising the insertion instruction, and wherein the quadrature amplitude modulation transport stream comprises one of a realtime content transport stream or a time-shifted content transport stream.
19. The system of claim 11 , wherein the insertion instruction comprises an instruction to insert an advertisement in to the content.
20. A method, comprising:
receiving, at a first computing device, an insertion instruction over a non-packet-switching protocol information stream;
determining a logical address indicative of a source of content;
retrieving at least a portion of the content from the source of the content over a packet-switching protocol information stream, wherein the content is customized for an end-user associated with the first computing device; and
decoding at least a portion of the packet-switching protocol information stream.