IP Library › Granted Patent US 9,269,283
Granted Patent B2
US 9,269,283 · App. 14/213,056 · Granted Feb 23, 2016

Display devices

Inventors: William Jefferson Jurewicz (Minneapolis, MN); James Allen Squires (Big Lake, MN); Barrett David Haroldson (Golden Valley, MN); Lawrence Alexander Duarte (Centennial, CO); Jeremiah Matthew Hueske (Denver, CO); Lo Chi Kwong (Hong Kong, CN); Shawn Roske (Minneapolis, MN); Julio Obelleiro (Brooklyn, NY)
Assignee: The Coca-Cola Company
G09F9/00G06F3/04845G06F3/1446G06T3/0093G06T11/60G06T19/00G09F9/3026G09F9/33G09F9/372G09F13/00G09F13/005G09G3/3648G09G5/02G09G5/10H05B33/0842H05K7/00
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Quick Facts
Patent No.
US 9,269,283
App. No.
14/213,056
Granted
Feb 23, 2016
Kind
B2
Abstract

A display device includes a base structure with a plurality of modules coupled to the base structure. Each of the modules includes a plurality of actuator assemblies, with each of the actuator assemblies being individually controllable to move the actuator assemblies between a retracted state and a plurality of extended states. A controller is coupled to each of the modules. The controller is programmed to control the actuator assemblies to move the actuator assemblies between the retracted state and the plurality of extended states.

Claims (55)

1. A display device, comprising:

a base structure;

a plurality of modules coupled to the base structure, with each one of the plurality of modules including a matrix plurality of actuator assemblies positioned therein, and with each one of the actuator assemblies being individually controllable to move the actuator assemblies between a retracted state and a plurality of extended states; and

a controller coupled to each one of the plurality of modules, the controller being programmed to control the actuator assemblies to move the actuator assemblies between the retracted state and the plurality of extended states.

2. The display device of claim 1 , wherein each of the actuator assemblies includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube;

a light module coupled to the moving cube; and

a linear actuator coupled between the holding tube and the moving cube, the linear actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

3. The display device of claim 2 , wherein the light module includes a plurality of light-emitting diodes.

4. The display device of claim 3 , wherein the linear actuator includes a logic controller that is programmed to control a servo driver system, the servo driver system being configured to control a motor that moves the moving cube.

5. The display device of claim 1 , wherein the display device includes a main display and a side display.

6. A system for displaying content, the system comprising:

a display device including:

a base structure;

a plurality of modules coupled to the base structure, the base structure defining a plurality of openings for providing rear access to each one of the plurality of modules, with each one of the plurality of modules including a matrix plurality of actuator assemblies positioned therein, and with each one of the actuator assemblies being individually controllable to move the actuator assemblies between a retracted state and a plurality of extended states;

at least one light module coupled to each one of the plurality of modules;

a controller coupled to each one of the plurality of modules, the controller being programmed to control the actuator assemblies to move the actuator assemblies between the retracted state and the plurality of extended states; and

a computing device configured to generate content for the display device, the computing device including:

memory; and

a processing unit encoding instructions that, when executed by the processing unit, cause the processing unit to control the actuator assemblies and the light modules.

7. The system of claim 6 , wherein each of the actuator assemblies includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube, wherein the light module is coupled to the moving cube; and

a linear actuator coupled between the holding tube and the moving cube, the linear actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

8. The system of claim 7 , wherein the light module includes a plurality of light-emitting diodes.

9. The system of claim 7 , wherein the linear actuator includes a logic controller that is programmed to control a servo driver system, the servo driver system being configured to control a motor that moves the moving cube.

10. The system of claim 6 , wherein the display device includes a main display and a side display.

11. The system of claim 6 , wherein the computing device is programmed to generate content for controlling the display device, the content including first content configured to control motion of the actuator assemblies and second content configured to control content displayed by the light modules.

12. The system of claim 11 , wherein the first and second content is synchronized.

13. The system of claim 11 , wherein the computing device is further programmed to execute a content authoring application configured to generate a three dimensional visualization of the display device.

14. The system of claim 13 , wherein the content authoring application is configured to allow a user to author content for display on the display device using the three dimensional visualization of the display device.

15. The system of claim 14 , wherein the content is used to generate the first content configured to control motion of the actuator assemblies and the second content configured to control content displayed by the light modules.

16. A method for controlling a display device, the method comprising:

sending a first signal for controlling a plurality of actuator assemblies, the first signal being a first video file that controls the motion of the plurality of actuator assemblies, with each one of the plurality of actuator assemblies being individually controllable to move the plurality of actuator assemblies between a retracted state and a plurality of extended states;

sending a second signal for controlling a plurality of light modules, the second signal being a second video file that controls the content displayed by the plurality of light modules, with at least one of the plurality of light modules being coupled to each one of the plurality of actuator assemblies; and

synchronizing the first and second signals to generate a desired effect on the display device.

17. The method of claim 16 , wherein each of the actuator assemblies includes:

a stationary core;

a holding tube coupled to the stationary core;

a moving cube movably coupled to the holding tube, wherein the light module is coupled to the moving cube; and

a linear actuator coupled between the holding tube and the moving cube, the linear actuator being programmed to move the moving cube between the retracted state and the plurality of extended states.

18. The method of claim 16 , further comprising:

generating three dimensional content for controlling the display device;

converting a first portion of the three dimensional content into the first signal for controlling motion of the plurality of actuator assemblies; and

converting a second portion of the three dimensional content into the second signal for controlling lighting of the light modules.

19. The method of claim 18 , further comprising:

displaying a three dimensional visualization of the display device; and

allowing an author to use the three dimensional visualization to generate the three dimensional content.

20. The method of claim 16 , further comprising:

displaying a three dimensional visualization of the display device; and

allowing an author to use the three dimensional visualization to generate three dimensional content; and

using the three dimensional content to control the actuator assemblies and the light modules.

Assignments (6)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 25, 2015
From: DUARTE, LAWRENCE ALEXANDER; HUESKE, JEREMIAH MATTHEW
To: DISPLAY DEVICES INC.
Reel/Frame 036656/0542 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 25, 2015
From: DISPLAY DEVICES INC.
To: SECOND HARVEST ASIA LTD.
Reel/Frame 036658/0513 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 25, 2015
From: KWONG, LO CHI
To: SECOND HARVEST ASIA LTD.
Reel/Frame 036658/0753 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Sep 25, 2015
From: SECOND HARVEST ASIA LTD.
To: THE COCA-COLA COMPANY
Reel/Frame 036658/0880 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 31, 2015
From: HAROLDSON, BARRETT DAVID; JUREWICZ, WILLIAM JEFFERSON; OBELLEIRO, JULIO; ROSKE, SHAWN; SQUIRES, JAMES ALLEN
To: SPACE150, INC.
Reel/Frame 036459/0334 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Aug 31, 2015
From: SPACE150, INC.
To: THE COCA-COLA COMPANY
Reel/Frame 036459/0463 →
Continuity (2)
Provisional Application 61800611 · Mar 15, 2013
Related Publication 20140259824A1 · Sep 18, 2014