Bendable display apparatus having a guide unit which guides a light guide plate

1. A display module comprising: a display panel configured to display an image, wherein the display panel is bendable; a light guide plate which guides light toward the display panel; a guide unit which guides the light guide plate to be maintained in a state of a curved surface; and a chassis configured to accommodate the guide unit and the light guide plate, wherein the guide unit comprises a shape of the curved surface in which both ends of the guide unit protrude forward relative to a center portion of the guide unit,

wherein the guide unit comprises: a rear support portion having a shape of the curved surface and the rear support portion is provided to support a rear surface of the light guide plate; a front support portion provided in front of the rear support portion so as to support a front surface of the light guide plate; and a connection support portion that connects the front support portion and the rear support portion.

2. The display module of claim 1 , wherein each of the rear support portion and the front support portion has a shape of a curved surface in which both ends of each of the rear support portion and the front support portion protrude forward.

3. The display module of claim 2 , wherein the guide unit includes a space portion into which the light guide plate is insertable.

4. The display module of claim 3 , wherein the space portion is formed between the front support portion and the rear support portion.

5. The display module of claim 1 , wherein the guide unit comprises at least one from among steel and steel sheet.

6. The display module of claim 5 , wherein one of the steel and the steel sheet comprises electro-galvanized, cold-rolled steel.

7. The display module of claim 1 , wherein the guide unit is provided at at least one from among an upper side and lower side of the light guide plate.

8. The display module of claim 1 , further comprising a plurality of light emitting diode modules, wherein the plurality of light emitting diode modules are disposed perpendicular to the guide unit.

9. A display apparatus comprising: a display panel on which an image is displayed; a light guide plate which guides light toward the display panel; a guide unit which guides the light guide plate to be maintained in a state of a curved surface; a chassis configured to accommodate the guide unit and the light guide plate; and at least one circuit board disposed on a side surface of the chassis in a flat state, wherein the display panel is curved in a shape corresponding to that of the curved light guide plate,

wherein the guide unit comprises: a rear support portion having a shape of the curved surface, the rear support portion being provided to support a rear surface of the light guide plate; a front support portion provided in front of the rear support portion so as to support a front surface of the light guide plate; and a connection support portion that connects the front support portion and the rear support portion.

10. The display apparatus of claim 9 , wherein each of the rear support portion and the front support portion has a shape of a curved surface in which both ends of each of the rear support portion and the front support portion protrude forward.

11. The display apparatus of claim 10 , wherein the guide unit includes a space portion into which the light guide plate is insertable.

12. The display apparatus of claim 11 , wherein the space portion is formed between the front support portion and the rear support portion.

13. The display apparatus of claim 9 , wherein the guide unit is provided at at least one from among an upper side and lower sides of the light guide plate.