Advertisement translation device, advertisement display device, and method for translating an advertisement

1. An advertisement translation device for translating an advertisement text displayed in a display area of a predetermined size in advertisement content, and displaying the translated advertisement text in the display area, the advertisement translation device comprising:

an advertisement text obtainment unit configured to obtain the advertisement text;

a linguistic information obtainment unit configured to obtain linguistic information indicating a target language into which the advertisement text is to be translated;

a translation unit configured to create translated text candidates by translating the advertisement text obtained by the advertisement text obtainment unit into the target language indicated by the linguistic information obtained by the linguistic information obtainment unit; and

a selection unit configured to select and output as a translated text at least one of the translated text candidates, a full text of which is displayable in a predetermined character size in the display area,

wherein the translation unit is further configured to perform on the advertisement text, replacement processing in which at least one word in the advertisement text is replaced by a synonym in a language used in the advertisement text to create similar texts, and to translate each of the similar texts created and the advertisement text into the target language indicated by the linguistic information to create the translated text candidates.

2. The advertisement translation device according to claim 1 , wherein the selection unit is configured to select and output as the translated text, one of the translated text candidates whose corresponding similar text has a smallest number of words replaced by synonyms in the replacement processing.

3. The advertisement translation device according to claim 1 ,

wherein each of words in the advertisement text is weighted according to a part of speech of the word, and

the selection unit is further configured to select and output one of the translated text candidates as the translated text based on a sum of weights of words replaced by synonyms in the replacement processing.

4. An advertisement translation method for translating an advertisement text displayed in a display area of a predetermined size in advertisement content, and displaying the translated advertisement text in the display area, the advertisement translation method comprising:

obtaining the advertisement text;

obtaining linguistic information indicating a target language into which the advertisement text is to be translated;

creating translated text candidates by translating the obtained advertisement text into the target language indicated by the obtained linguistic information;

selecting and outputting as a translated text at least one of the translated text candidates, a full text of which is displayable in a predetermined character size in the display area;

performing on the advertisement text, replacement processing in which at least one word in the advertisement text is replaced by a synonym in a language used in the advertisement text to create similar texts; and

translating each of the similar texts created and the advertisement text into the target language indicated by the linguistic information to create the translated text candidates.

5. The advertisement translation method according to claim 4 , wherein as the translated text, one of the translated text candidates whose corresponding similar text has a smallest number of words replaced by synonyms in the replacement processing is selected and outputted.

6. The advertisement translation method according to claim 4 ,

wherein each of words in the advertisement text is weighted according to a part of speech of the word, and

wherein as the translated text, one of the translated text candidates is selected and outputted based on a sum of weights of words replaced by synonyms in the replacement processing.