IP Library Granted Patent US 9,747,475
Granted Patent B2
US 9,747,475 · App. 14/523,396 · Granted Aug 29, 2017

Mobile virtual environment

Inventor: Robb Fujioka (Manhattan Beach, CA)
Assignee: Mattel, Inc.
G06K7/10009G06Q50/02H04M19/04
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Quick Facts
Patent No.
US 9,747,475
App. No.
14/523,396
Granted
Aug 29, 2017
Kind
B2
Abstract

A system and method for displaying a virtual experience based on a presence of a physical object is disclosed. According to one embodiment, the system includes a screen, a target, and a reader. The reader detects a presence of the target within a predetermined proximity and communicates with the screen to display a virtual environment based on the presence of the target.

Claims (28)

1. A system comprising:

a screen;

a first target;

a reader that detects a presence of the first target within a predetermined proximity and communicates with the screen to display a first virtual environment based on the presence of the first target; and

a storage housing to hold the first target, the storage housing being configured to determine the pressence of the first target,

wherein the reader is configured to detect a presence of a second target within a predetermined proximity and communicate with the screen to display a second virtual environment different from the first virtual environment based on the presence of the first target and the second target.

2. The system of claim 1 , wherein the screen, the first target, and the reader are separately housed.

3. The system of claim 2 , wherein the first target is removably attachable to the reader.

4. The system of claim 3 , wherein the reader is configured to alter an aspect of the first virtual environment based on the second target.

5. The system of claim 1 , wherein the reader is configured to wireless communicate with the first target and the second target.

6. The system of claim 5 , wherein the reader and first and second targets communicate using near field communication (NFC).

7. The system of claim 6 , wherein the first target is associated with an application and the second target is associated with a feature of the application.

8. The system of claim 7 , wherein the predetermined proximity is related to a physical distance corresponding to the attachment of the first target to the reader.

9. The system of claim 8 , wherein the predetermined proximity is greater than the physical distance.

10. The system of claim 8 , wherein the first target and reader are configured as jewelry.

11. The system of claim 10 , wherein the reader is configured as a necklace pendant, and the first target is configured as a charm.

12. The system of claim 11 , wherein the storage housing can hold the reader, and the second target, and wherein the storage housing is configured to determine the presence of the second target.

13. A method comprising:

detecting a first target within a proximity to a reader;

displaying a first virtual experience on a screen based on the first target detected by the reader;

detecting a second target by the reader; and

displaying a second virtual experience on the screen based on the first target and the second target,

wherein the second virtual experience comprises features of the first virtual experience

wherein the reader, the first target, and the second target can be placed into a storage housing that is configured to determine the presence of the first target and second target.

14. The method of claim 13 , wherein the virtual experience is dependent upon the first target detected by the reader.

15. The method of claim 13 , wherein the first virtual experience is different from the second virtual experience.

16. The method of claim 13 , wherein the first target and the second target communicate wirelessly with the reader, and the reader communicates wirelessly with the screen, the first target communicating information to the reader corresponding to the first virtual experience.

17. The method of claim 16 , wherein the first target, the second target, and the reader are worn as jewelry.

Assignments (3)
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Feb 25, 2016
From: FUHU, INC.
To: MATTEL, INC.
Reel/Frame 037917/0349 →
SECURITY INTEREST Recorded May 28, 2015
From: FUHU, INC.
To: OBSIDIAN AGENCY SERVICES, INC.
Reel/Frame 035775/0173 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 25, 2015
From: FUJIOKA, ROBB
To: FUHU, INC.
Reel/Frame 035705/0449 →
Continuity (2)
Provisional Application 61895343 · Oct 24, 2013
Related Publication 20150116094A1 · Apr 30, 2015