Systems and methods for delivering tailored content based upon a consumer profile
View Patent ↗The present disclosure includes a system, method, and article of manufacture for aggregating a consumer profile, identifying tailored content (e.g., in response to a trigger event and/or based upon a consumer profile), and/or tailoring a digital destination. For example, the systems may receive direct data indicating an interest in receiving specific content, aggregate that data into a consumer profile, compare the consumer profile to content, and/or identify tailored content based upon the comparison. Further, the systems may communicate the tailored content to a web client associated with a consumer, receive a transaction request from a web client, and/or receive bids associated with tailored content. In addition, these systems may prioritize tailored content comprising a plurality of tailored offers and/or forecast a budget for an upcoming experience.
1. A method comprising:
receiving, by a computer-based system and from a consumer, direct data indicating an interest in receiving tailored content from a type of merchant;
receiving, by the computer-based system, indirect data comprising a geographic location of the consumer,
wherein the geographic location of the consumer is received after a period of time has elapsed to protect the privacy of the consumer since the consumer occupied the geographic location;
aggregating, by the computer-based system, an anonymous consumer profile based upon the direct data, indirect data and transaction history,
wherein the anonymous consumer profile is lacking information that enables a merchant to identify the consumer,
wherein the merchant is the type of merchant,
wherein the merchant is associated with the tailored content;
comparing, by the computer-based system, content to the anonymous consumer profile;
identifying, by the computer-based system, the tailored content from the merchant based on the comparing;
providing, by the computer-based system, the tailored content to the consumer; and
receiving, by the computer-based system, an acceptance or rejection of the tailored content.
2. The method of claim 1 , further comprising communicating, by the computer-based system, the tailored content to a web client associated with the consumer.
3. The method of claim 1 , further comprising receiving, by the computer-based system, a transaction request from a web client associated with the consumer based upon the tailored content.
4. The method of claim 1 , further comprising receiving, by the computer-based system and from a data partner system, a bid associated with the tailored content.
5. The method of claim 1 , wherein the tailored content comprises a plurality of tailored offers, and further comprising prioritizing, by the computer-based system, the plurality of tailored offers based upon a price associated with each tailored offer.
6. The method of claim 1 , further comprising identifying, by the computer-based system, the tailored content in response to a trigger event.
7. The method of claim 1 , wherein the tailored content is associated with an experience, and forecasting, by the computer-based system, a budget for an upcoming experience based upon an amount spent by a consumer on a particular past experience.
8. A system comprising:
a processor;
a tangible, non-transitory memory communicating with the processor;
the tangible, non-transitory memory having instructions stored thereon that, in response to execution by the processor, cause the processor to perform operations comprising:
receiving, by the processor and from a consumer, direct data indicating an interest in receiving tailored content from a type of merchant;
receiving, by the processor, indirect data comprising a geographic location of the consumer,
wherein the geographic location of the consumer is received after a period of time has elapsed to protect the privacy of the consumer since the consumer occupied the geographic location;
aggregating, by the processor, an anonymous consumer profile based upon the direct data, indirect data and transaction history,
wherein the anonymous consumer profile is lacking information that enables a merchant to identify the consumer,
wherein the merchant is the type of merchant,
wherein the merchant is associated with the tailored content;
comparing, by the processor, content to the anonymous consumer profile;
identifying, by the processor, the tailored content from the merchant based on the comparing;
providing, by the processor, the tailored content to the consumer; and
receiving, by the processor, an acceptance or rejection of the tailored content.
9. The system of claim 8 , further comprising communicating, by the processor, the tailored content to a web client associated with the consumer.
10. The system of claim 8 , further comprising receiving, by the processor, a transaction request from a web client associated with the consumer based upon the tailored content.
11. The system of claim 8 , further comprising receiving, by the processor and from a data partner system, a bid associated with the tailored content.
12. The system of claim 8 , wherein the tailored content comprises a plurality of tailored offers, and further comprising prioritizing, by the processor, the plurality of tailored offers based upon a price associated with each tailored offer.
13. The system of claim 8 , further comprising identifying, by the processor, the tailored content in response to a trigger event.
14. The system of claim 8 , wherein the tailored content is associated with an experience, and forecasting, by the processor, a budget for an upcoming experience based upon an amount spent by a consumer on a particular past experience.
15. An article of manufacture including a non-transitory, tangible computer readable storage medium having instructions stored thereon that, in response to execution by a computer-based system, cause the computer-based system to perform operations comprising:
receiving, by a computer-based system and from a consumer, direct data indicating an interest in receiving tailored content from a type of merchant;
receiving, by the computer-based system, indirect data comprising a geographic location of the consumer,
wherein the geographic location of the consumer is received after a period of time has elapsed to protect the privacy of the consumer since the consumer occupied the geographic location;
aggregating, by the computer-based system, an anonymous consumer profile based upon the direct data, indirect data and transaction history,
wherein the anonymous consumer profile is lacking information that enables a merchant to identify the consumer,
wherein the merchant is the type of merchant,
wherein the merchant is associated with the tailored content;
comparing, by the computer-based system, content to the anonymous consumer profile;
identifying, by the computer-based system, the tailored content from the merchant based on the comparing;
providing, by the computer-based system, the tailored content to the consumer; and
receiving, by the computer-based system, an acceptance or rejection of the tailored content.
16. The article of claim 15 , further comprising communicating, by the computer-based system, the tailored content to a web client associated with the consumer.
17. The article of claim 15 , further comprising receiving, by the computer-based system, a transaction request from a web client associated with the consumer based upon the tailored content.
18. The article of claim 15 , further comprising receiving, by the computer-based system and from a data partner system, a bid associated with the tailored content.
19. The article of claim 15 , wherein the tailored content comprises a plurality of tailored offers, and further comprising prioritizing, by the computer-based system, the plurality of tailored offers based upon a price associated with each tailored offer.
20. The article of claim 15 , further comprising receiving, by the computer-based system, indirect data comprising transaction data, and aggregating, by the computer-based system, the consumer profile based upon the indirect data.