Message sending and forwarding method, apparatus, and system

1. A method of processing messages on a social network, comprising:

at a server having one or more processors and memory for storing one or more programs to be executed by the one or more processors:

receiving a parameter message from a first social network account, the parameter message specifying a template identifier for a first message template, and a respective value of at least one parameter of the first message template;

in accordance with the template identifier specified in the parameter message, identifying the first message template from a plurality of stored message templates;

determining whether the parameter message meets predetermined criteria of the identified first message template, wherein the predetermined criteria of the identified first message template include a total number of messages received from the first social network account within a predetermined period of time;

in accordance with the identified first message template and the value of the at least one parameter, composing a template message; and

sending the composed template message to at least a second social network account as a message originated from the first social network account.

2. The method of claim 1 , wherein the first social network account is a public account, and the second social network account is a follower's account for the public account.

3. The method of claim 1 , further comprising:

before receiving the parameter message from the first social network account, receiving a template set-up request from the first social network account, the template set-up request including the first message template, and the first message template including at least one parameter to be filled with a message-specific value;

approving the first message template in accordance with one or more predetermined template rules; and

setting up the first message template in accordance with the template set-up request.

4. The method of claim 1 , further comprising:

before receiving the parameter message from the first social network account, sending a template interface to the first social network account, the template interface is configured to receive input specifying parameters/variables in the message template.

5. The method of claim 1 , wherein the predetermined criteria of the identified first message template include a number of messages sent using the identified first message template.

6. The method of claim 3 , wherein the one or more predetermined template rules include template format, template parameter value quantity, total template length, and/or contents not allowed to occur in the first message template.

7. The method of claim 1 , wherein the respective value of at least one parameter of the first message template is extracted from personal information data corresponding to the second social network account.

8. A device of processing messages on a social network, comprising:

one or more processors; and

memory storing one or more programs for execution by the one or more processors, the one or more programs including instructions for:

receiving a parameter message from a first social network account, the parameter message specifying a template identifier for a first message template, and a respective value of at least one parameter of the first message template;

in accordance with the template identifier specified in the parameter message, identifying the first message template from a plurality of stored message templates;

determining whether the parameter message meets predetermined criteria of the identified first message template, wherein the predetermined criteria of the identified first message template include a total number of messages received from the first social network account within a predetermined period of time;

in accordance with the identified first message template and the value of the at least one parameter, composing a template message; and

sending the composed template message to at least a second social network account as a message originated from the first social network account.

9. The device of claim 8 , wherein the first social network account is a public account, and the second social network account is a follower's account for the public account.

10. The device of claim 8 , wherein the operations further comprise:

before receiving the parameter message from the first social network account, receiving a template set-up request from the first social network account, the template set-up request including the first message template, and the first message template including at least one parameter to be filled with a message-specific value;

approving the first message template in accordance with one or more predetermined template rules; and

setting up the first message template in accordance with the template set-up request.

11. The device of claim 8 , wherein the operations further comprise:

before receiving the parameter message from the first social network account, sending a template interface to the first social network account, the template interface is configured to receive input specifying parameters/variables in the message template.

12. The device of claim 8 , wherein the predetermined criteria of the identified first message template include a number of messages sent using the identified first message template.

13. The device of claim 10 , wherein the one or more predetermined template rules include template format, template parameter value quantity, total template length, and/or contents not allowed to occur in the first message template.

14. The device of claim 8 , wherein the respective value of at least one parameter of the first message template is extracted from personal information data corresponding to the second social network account.

15. A non-transitory computer readable storage medium having instructions stored thereon, the instructions, when executed by one or more processors, cause the processors to perform operations comprising:

receiving a parameter message from a first social network account, the parameter message specifying a template identifier for a first message template, and a respective value of at least one parameter of the first message template;

in accordance with the template identifier specified in the parameter message, identifying the first message template from a plurality of stored message templates;

determining whether the parameter message meets predetermined criteria of the identified first message template, wherein the predetermined criteria of the identified first message template include a total number of messages received from the first social network account within a predetermined period of time;

in accordance with the identified first message template and the value of the at least one parameter, composing a template message; and

sending the composed template message to at least a second social network account as a message originated from the first social network account.

16. The non-transitory computer readable storage medium of claim 15 , wherein the first social network account is a public account, and the second social network account is a follower's account for the public account.

17. The non-transitory computer readable storage medium of claim 15 , wherein the operations further comprise:

before receiving the parameter message from the first social network account, receiving a template set-up request from the first social network account, the template set-up request including the first message template, and the first message template including at least one parameter to be filled with a message-specific value;

approving the first message template in accordance with one or more predetermined template rules; and

setting up the first message template in accordance with the template set-up request.

18. The non-transitory computer readable storage medium of claim 15 , wherein the operations further comprise:

before receiving the parameter message from the first social network account, sending a template interface to the first social network account, the template interface is configured to receive input specifying parameters/variables in the message template.

19. The non-transitory computer readable storage medium of claim 15 , wherein the predetermined criteria of the identified first message template include a number of messages sent using the identified first message template.

20. The non-transitory computer readable storage medium of claim 15 , wherein the one or more predetermined template rules include template format, template parameter value quantity, total template length, and/or contents not allowed to occur in the first message template.