Secure device based NFC transactions

1. A method for conducting a Near Field Communication (NFC) contactless transaction, the method comprising:

maintaining a secure element application and an identification code in a secure element memory;

initiating triggering of a secure element processor which executes the secure element application in response to an NFC inductive trigger between an NFC terminal and the secure element during the NFC contactless transaction;

in response to the NFC inductive trigger between the NFC terminal and the secure element, transmitting the identification code to the NFC terminal via an NFC transceiver using the secure element application and further transmitting the identification code to a remote server by the NFC terminal;

in response to receiving the identification at the remote server, processing, by the remote server, the NFC contactless transaction using a payment method corresponding to the identification code,

wherein the secure element is permanently embedded within a body of a mobile device comprising a mobile device memory, a mobile device display, a mobile device processor configured to execute a non-browser based mobile application, and a mobile device transceiver that supports voice and data interactions through a first communication channel including at least one of CDMA and GSM.

2. A secure element for conducting a Near Field Communication (NFC) contactless transaction, the secure element comprising:

a secure element memory configured to maintain a secure element application and an identification code;

a secure element processor configured to initiate, in response to an NFC inductive trigger between an NFC terminal and the secure element, execution of the secure element application during the NFC contactless transaction;

an NFC transceiver configured to transmit the identification code from the secure element to the NFC terminal via an NFC transceiver using the secure element application in response to the NFC inductive trigger between the NFC terminal and the secure element and further in response to the NFC inductive trigger where-in the identification code is sent to a remote server by the NFC terminal;

in response to receiving the identification code at the remote server, processing, by the remote server, the NFC contactless transaction using a payment method corresponding to the identification code;

wherein the secure element is permanently embedded within a body of a mobile device comprising a mobile device memory, a mobile device display, a mobile device processor configured to execute a non-browser based mobile application, and a mobile device transceiver that supports voice and data interactions through a first communication channel including at least one of CDMA and GSM.

3. The secure element of claim 2 , further wherein the secure element is disabled temporarily to prevent NFC contactless transactions.

4. The method of claim 1 , further wherein the secure element is disabled temporarily to prevent NFC contactless transaction.

5. The method of claim 1 , further wherein the non-browser based application receives user authentication information via the mobile device display of the mobile device.

6. The method of claim 1 , wherein the payment method is a default payment method.

7. The method of claim 1 , wherein the payment method is a user selected payment method.

8. The method of claim 5 , wherein the authentication information includes biometric data.

9. The method of claim 5 , wherein the authentication information is a personal identification number (PIN).

10. The method of claim 1 , further wherein data stored on the mobile device is encrypted using software tools native to the mobile operating system.

11. The method of claim 1 , further comprising applying a coupon during the NFC contactless transaction.

12. The method of claim 11 , wherein the coupon is automatically applied during an NFC inductive interaction between the secure element and the NFC terminal.

13. The method of claim 1 , further wherein, after the NFC contactless transaction has processed, the non-browser based mobile application receives a digital artifact from the server.

14. The secure element of claim 2 , further wherein data stored on the mobile device is encrypted using software tools native to the mobile operating system.

15. The secure element of claim 2 , further comprising applying a coupon during then NFC contactless transaction.

16. The secure element of claim 15 , wherein the coupon is automatically applied during the NFC inductive interaction between the secure element and the NFC terminal.

17. The method of claim 16 , wherein the digital artifact comprises an advertisement, receipt, ticket, coupon, and/or content.

18. The method of claim 1 , further wherein the secure element receives a digital artifact from the NFC terminal during an inductive NFC interaction between the secure element and the NFC terminal.

19. The secure element of claim 2 , wherein the payment method is a default payment method.

20. The secure element of claim 2 , wherein the payment method is a user selected payment method.

21. The secure element of claim 2 , further wherein the non-browser based application receives user authentication information via the mobile device display of the mobile device.

22. The secure element of claim 21 , wherein the authentication includes biometric data.

23. The secure element of claim 21 , wherein the authentication is a personal identification number (PIN).

24. The method of claim 1 , further wherein, after the NFC transaction has processed, the non-browser based mobile application receives a digital artifact from the server.

25. The method of claim 16 , wherein the digital artifact comprises an advertisement, receipt, ticket, coupon, and content.

26. The method of claim 1 , further wherein the secure element receives a digital artifact from the NFC terminal during the inductive NFC interaction between the secure element and the NFC terminal.