High churn business ring
An online system for managing multiple types of online sites for a company is disclosed. Such an online system is designed to retain user interest in the company.
1. A system, comprising:
at least one server computer including computer program code for managing a portfolio of multiple online dating sites over a communication network, the portfolio of multiple online dating sites being operated by a single business entity, the multiple online dating sites including at least one casual dating site, at least one mainstream dating site, and a plurality of niche dating sites, a particular user being registered with at least one particular online dating site of the multiple online dating sites, each of multiple online dating sites being distinct from the computer program code, and each of the multiple online dating sites being distinct from each other;
at least one computer rules engine of the at least one particular online dating site of the multiple online dating sites configured to:
store profile information of the particular user;
store dating-partner preferences of the particular user, the dating-partner preferences including dating-partner search request information obtained from search requests submitted by the particular user at the at least one particular online dating site; and
execute one or more rules to use the profile information and the dating-partner preferences of the particular user to select one of several advertisement types for recommending to the particular user one or more other online dating sites of the multiple online dating sites in the portfolio, a first advertisement type of the several advertisement types including recommending to the particular user, on the at least one particular online dating site on which the particular user is registered, one or more dating-partner candidates that matches the dating-partner preferences of the particular user, wherein the one or more recommended dating-partner candidates is registered at the one or more other online dating sites of the multiple online dating sites in the portfolio, a second advertisement type of the several advertisement types including recommending, to the particular user, on the at least one particular online dating site on which the particular user is registered, particular niche dating sites of the plurality of niche dating sites; and
at least one module of the at least one server computer configured to:
receive, from the particular user, a selection of a particular recommended dating-partner candidate of the one or more recommended dating-partner candidates recommended to the particular user on the at least one particular online dating site on which the particular user is registered and, based on the selection, automatically register the particular user at a particular other online dating site associated with the selected dating-partner candidate, the automatic registration of the particular user at the particular other online dating site including automatic transfer of the profile information and the dating-partner preferences of the particular user from the at least one particular online dating site on which the particular user is registered to the particular other online dating site over the communication network; and
receive, from the particular user, a selection of a particular niche dating site of the recommended particular niche dating sites recommended to the particular user on the at least one particular online dating site on which the particular user is registered and, based on the selection, automatically register the particular user at the particular niche dating site, the automatic registration of the particular user at the particular niche dating site including automatic transfer of the profile information and the dating-partner preferences of the particular user from the at least one particular online dating site on which the particular user is registered to the particular niche dating site over the communication network.
2. The online dating system of claim 1 , further comprising a different user interface for each online dating site in the portfolio.
3. The online dating system of claim 1 , further comprising at least one co-registration module to allow the particular user to automatically co-register at a second particular online dating site in the portfolio.
4. The online dating system of claim 1 , further comprising at least one banner click registration module to allow the particular user to automatically register at a second particular online dating site in the portfolio by clicking on a banner associated with the second particular online dating site in the portfolio.
5. The online dating system of claim 1 , further comprising at least one cross mailing registration module to allow the particular user to automatically register at a second particular online dating site in the portfolio by selecting a profile associated with a cross mailing.
6. The online dating system of claim 1 , further comprising a computer module for calculating a revenue model for each online dating site in the portfolio.
7. The online dating system of claim 6 , wherein the at least one computer rules engine is configured to use results from the calculated revenue models for each online dating site in the portfolio for recommending a second particular online dating site to the particular user.
8. A computer method for managing multiple online dating sites, the method comprising:
managing a portfolio of multiple online dating sites over a communication network, the portfolio of multiple online dating sites being operated by a single business entity, the multiple online dating sites including at least one casual dating site, at least one mainstream dating site, and a plurality of niche dating sites, a particular user being registered with at least one particular online dating site of the multiple online dating sites, each of multiple on line dating sites being distinct from the computer program code, and each of the multiple online dating sites being distinct from each other;
storing, by the at least one particular online dating site of the multiple online dating-sites, profile information of the particular user;
storing, by the at least one particular online dating site of the multiple online dating sites, dating-partner preferences of the particular user, the dating-partner preferences including dating-partner search request information obtained from search requests submitted by the particular user at the at least one particular online dating site;
executing, by the at least one particular online dating site of the multiple online dating sites, one or more rules to use the profile information and the dating-partner preferences of the particular user to select one of several advertisement types for recommending to the particular user one or more other online dating sites of the multiple online dating sites in the portfolio, a first advertisement type of the several advertisement types including recommending to the particular user, on the at least one particular online dating site on which the particular user is registered, one or more dating-partner candidates that matches the dating-partner preferences of the particular user, wherein the one or more recommended dating-partner candidates is registered at one or more other online dating sites of the multiple online dating sites in the portfolio, a second advertisement type of the several advertisement types including recommending, to the particular user, on the at least one particular online dating site on which the particular user is registered, particular niche dating sites of the plurality of niche dating sites;
receiving, from the particular user, a selection of a particular recommended dating-partner candidate of the one or more recommended dating-partner candidates recommended to the particular user on the at least one particular online dating site on which the particular user is registered and, based on the selection, automatically register, by at least one module of the at least one server computer, the particular user at a particular other online dating site associated with the selected dating-partner candidate, the automatic registration of the particular user at the particular other online dating site including automatic transfer of the profile information and the dating-partner preferences of the particular user from the at least one particular online dating site on which the particular user is registered to the particular other online dating site over the communication network; and
receiving, from the particular user, a selection of a particular niche dating site of the recommended niche dating sites recommended to the particular user on the at least one particular online dating site on which the particular user is registered and, based on the selection, automatically register, by the at least one module of the at least one server computer, the particular user at the particular niche dating site, the automatic registration of the particular user at the particular niche dating site including automatically transfer of the profile information and the dating-partner preferences of the particular user from the at least one particular online dating site on which the particular user is registered to the particular niche dating site, over the communication network.
9. The computer method of claim 8 , further comprising using a different user interface for each online dating site in the portfolio.
10. The computer method of claim 8 , further comprising enabling the particular user to automatically co-register at a second particular online dating site in the portfolio.
11. The computer method of claim 8 , further comprising enabling the particular user to automatically register at a second particular online dating site in the portfolio by clicking on a banner associated with the second particular online dating site in the portfolio.
12. The computer method of claim 8 , further comprising enabling the particular user to automatically register at a second particular online dating site in the portfolio by selecting a profile associated with a cross mailing.
13. The computer method of claim 8 , further comprising calculating a revenue model for each online dating site in the portfolio.
14. The computer method of claim 13 , further comprising using results from the calculated revenue models for each online dating site in the portfolio for recommending a second particular online dating site to the particular user.