System and method for improved identification of a mobile device

1. A method for improved identification of a mobile device, comprising:

receiving with a host server a request for a unified identifier (“Unified ID”) for a mobile device, the Unified ID being an identifier uniquely identifying the mobile device;

creating at the host server the Unified ID for the mobile device in response to the request;

identifying at the host server a unique first verification identifier for the mobile device;

storing the Unified ID and the identified first verification identifier in a storage location, the stored Unified ID associated with the stored first verification identifier in the storage location; and

transmitting a copy of the Unified ID from the host server to the mobile device for storage on the mobile device.

2. The method of claim 1 , further comprising:

associating, at the host server, data with the Unified ID.

3. The method of claim 1 , further comprising:

associating, at the host server, a data payload with the Unified ID, the data payload received from the mobile device.

4. The method of claim 1 , further comprising:

receiving a subsequent request at the host server from the mobile device, the subsequent request not accompanied by the Unified ID;

verifying the Unified ID for the mobile device using the stored first verification identifier; and

associating, at the host server, based on the verifying, a data payload with the Unified ID, the data payload received from the mobile device.

5. The method of claim 1 , further comprising:

identifying a plurality of different types of unique verification identifiers for the mobile device; and

storing and associating each of the plurality of different types of unique verification identifiers for the mobile device with the stored Unified ID in the storage location.

6. The method of claim 5 wherein the plurality of different types of unique verification identifiers include at least two of a carrier ID, device ID, SIM card address, cookie, Ethernet card address, and advertising identifier.

7. The method of claim 5 , further comprising:

receiving a subsequent request at the host server from the mobile device, the subsequent request not accompanied by the Unified ID;

verifying the Unified ID for the mobile device using a second verification identifier from among the stored plurality of different types of unique verification identifiers associated with the stored Unified ID; and

associating, at the host server, a data payload with the Unified ID, the data payload received from the mobile device.

8. The method of claim 1 , further comprising:

associating, at the host server, based on the verifying of the unique first verification identifier, a data payload with the Unified ID, the data payload received from the mobile device;

identifying subsequently to the verifying of the unique first verification identifier, the mobile device using one of a probabilistic or statistical technique; and

associating, based on the identifying using one of a probabilistic or statistical technique, a second group of data with the Unified ID.

9. The method of claim 1 , further comprising:

associating, at the host server, data with the Unified ID;

transmitting the unique first verification identifier or another verification identifier associated with the Unified ID to a second entity for matching with one or more verification identifiers identified by the second entity;

receiving a set of data from the second entity based on the matching; and

storing an association of the set of data received from the second entity with the Unified ID.

10. The method of claim 9 , further comprising:

sending targeted data to the mobile device based on the data payload and the set of data received from the second entity that are associated with the Unified ID.

11. The method of claim 1 , further comprising:

associating, at the host server, data with the Unified ID;

transmitting the unique first verification identifier or another verification identifier associated with the Unified ID to a third party for matching with one or more verification identifiers identified by the third party that have been associated with a third party ID, the third party ID having been previously matched to a second entity ID used to identity the mobile device, wherein at least one of one or more verification identifiers for the mobile device identified by the third party are matched by the third party with the unique first verification identifier or another verification identifier associated with the Unified ID, and

storing an association of a set of data identified by the second entity and a set of data identified by the third party with the Unified ID based on the matching of the third party ID.

12. The method of claim 11 , further comprising:

sending targeted data to the mobile device based on the data and the sets of data identified by the second entity and third party that are associated with the Unified ID.

13. The method of claim 1 , further comprising:

storing data and an association of the data with the first verification identifier prior to the request for the Unified ID; and

associating the data stored prior to the request for the Unified ID with the Unified ID after the creation of the Unified ID based on the first verification identifier.

14. A non-transitory medium holding computer-executable instructions for improved identification of a mobile device, the instructions when executed causing at least one computing device to:

receive with a host server a request for a unified identifier (“Unified ID”) for a mobile device, the Unified ID being an identifier uniquely identifying the mobile device;

create at the host server the Unified ID for the mobile device in response to the request;

identify at the host server a unique first verification identifier for the mobile device;

store the Unified ID and the identified first verification identifier in a storage location, the stored Unified ID associated with the stored first verification identifier in the storage location; and

transmit a copy of the Unified ID from the host server to the mobile device for storage on the mobile device.

15. The medium of claim 14 , wherein the instructions when executed further cause the at least one computing device to:

associate, at the host server, data with the Unified ID.

16. The medium of claim 14 , wherein the instructions when executed further cause the at least one computing device to:

associate, at the host server, a data payload with the Unified ID, the data payload received from the mobile device.

17. The medium of claim 14 , wherein the instructions when executed further cause the at least one computing device to:

receive a subsequent request at the host server from the mobile device, the subsequent request not accompanied by the Unified ID;

verify the Unified ID for the mobile device using the stored first verification identifier; and

associate, at the host server, based on the verifying, a data payload with the Unified ID, the data payload received from the mobile device.

18. The medium of claim 14 , wherein the instructions when executed further cause the at least one computing device to:

identify a plurality of different types of unique verification identifiers for the mobile device; and

store and associate each of the plurality of different types of unique verification identifiers for the mobile device with the stored Unified ID in the storage location.

19. The medium of claim 18 wherein the plurality of different types of unique verification identifiers include at least two of a carrier ID, device ID, SIM card address, cookie, Ethernet card address, and advertising identifier.

20. The medium of claim 18 , wherein the instructions when executed further cause the at least one computing device to:

receive a subsequent request at the host server from the mobile device, the subsequent request not accompanied by the Unified ID;

verify the Unified ID for the mobile device using a second verification identifier from among the stored plurality of different types of unique verification identifiers associated with the stored Unified ID; and

associate, at the host server, a data payload with the Unified ID, the data payload received from the mobile device.

21. The medium of claim 14 , wherein the instructions when executed further cause the at least one computing device to:

associate, at the host server, based on the verifying of the unique first verification identifier, a data payload with the Unified ID, the data payload received from the mobile device;

identify the mobile device using one of a probabilistic or statistical technique; and

associate, based on the identifying using one of a probabilistic or statistical technique, a second group of data with the Unified ID.

22. The medium of claim 14 , wherein the instructions when executed further cause the at least one computing device to:

associate, at the host server, data with the Unified ID;

transmit the unique first verification identifier or another verification identifier associated with the Unified ID to a second entity for matching with one or more verification identifiers identified by the second entity;

receive a set of data from the second entity based on the matching; and

store an association of the set of data received from the second entity with the Unified ID.

23. The medium of claim 22 , wherein the instructions when executed further cause the at least one computing device to:

send targeted data to the mobile device based on the data payload and the set of data received from the second entity that are associated with the Unified ID.

24. The medium of claim 14 , wherein the instructions when executed further cause the at least one computing device to:

associate, at the host server, data with the Unified ID;

transmit the unique first verification identifier or another verification identifier associated with the Unified ID to a third party for matching with one or more verification identifiers identified by the third party that have been associated with a third party ID, the third party ID having been previously matched to a second entity ID used to identity the mobile device, wherein at least one of one or more verification identifiers for the mobile device identified by the third party are matched by the third party with the unique first verification identifier or another verification identifier associated with the Unified ID, and

store an association of a set of data identified by the second entity and a set of data identified by the third party with the Unified ID based on the matching of the third party ID.

25. The medium of claim 24 , wherein the instructions when executed further cause the at least one computing device to:

send targeted data to the mobile device based on the data and the sets of data identified by the second entity and third party that are associated with the Unified ID.

26. The medium of claim 14 , wherein the instructions when executed further cause the at least one computing device to:

store data and an association of the data with the first verification identifier prior to the request for the Unified ID; and

associate the data stored prior to the request for the Unified ID with the Unified ID after the creation of the Unified ID based on the first verification identifier.

27. A computing device configured for improved identification of a mobile device, comprising:

a communication interface configured to receive over a network requests originating from a mobile device; and

a processor configured to execute instructions for a verification module, the verification module when executing causing the computing device to:

receive a request for a unified identifier (“Unified ID”) for the mobile device, the Unified ID being an identifier uniquely identifying the mobile device;

create the Unified ID for the mobile device in response to the request;

identify a unique first verification identifier for the mobile device;

store the Unified ID and the identified first verification identifier in a storage location, the stored Unified ID associated with the stored first verification identifier in the storage location; and

transmit a copy of the Unified ID to the mobile device for storage on the mobile device.

28. The computing device of claim 27 , wherein the verification module when executed further causes the computing device to:

associate, at the host server, data with the Unified ID.

29. The computing device of claim 27 wherein the verification module when executed further causes the computing device to:

associate, at the host server, a data payload with the Unified ID, the data payload received from the mobile device.

30. The computing device of claim 27 wherein the verification module when executed further causes the computing device to:

receive a subsequent request from the mobile device, the subsequent request not accompanied by the Unified ID;

verify the Unified ID for the mobile device using the stored first verification identifier; and

associate, based on the verifying, a data payload with the Unified ID, the data payload received from the mobile device.

31. The computing device of claim 27 wherein the verification module when executed further causes the computing device to:

identify a plurality of different types of unique verification identifiers for the mobile device; and

store and associate each of the plurality of different types of unique verification identifiers for the mobile device with the stored Unified ID in the storage location.

32. The computing device of claim 31 wherein the plurality of different types of unique verification identifiers include at least two of a carrier ID, device ID, SIM card address, cookie, Ethernet card address and advertising identifier.

33. The computing device of claim 31 wherein the verification module when executed further causes the computing device to:

receive a subsequent request from the mobile device, the subsequent request not accompanied by the Unified ID;

verify the Unified ID for the mobile device using a second verification identifier from among the stored plurality of different types of unique verification identifiers associated with the stored Unified ID; and

associate a data payload with the Unified ID, the data payload received from the mobile device.

34. The computing device of claim 27 wherein the verification module when executed further causes the computing device to:

associate, at the host server, based on the verifying of the unique first verification identifier, a data payload with the Unified ID, the data payload received from the mobile device;

identify the mobile device using one of a probabilistic or statistical technique; and

associate, based on the identifying using one of a probabilistic or statistical technique, a second group of data with the Unified ID.

35. The computing device of claim 27 wherein the verification module when executed further causes the computing device to:

associate, at the host server, data with the Unified ID;

transmit the unique first verification identifier or another verification identifier associated with the Unified ID to a second entity for matching with one or more verification identifiers identified by the second entity;

receive a set of data from the second entity based on the matching; and

store an association of the set of data received from the second entity with the Unified ID.

36. The computing device of claim 35 wherein the verification module when executed further causes the computing device to:

sending targeted data to the mobile device based on the data payload and the set of data received from the second entity that are associated with the Unified ID.

37. The computing device of claim 27 wherein the verification module when executed further causes the computing device to:

associate, at the host server, data with the Unified ID;

transmit the unique first verification identifier or another verification identifier associated with the Unified ID to a third party for matching with one or more verification identifiers identified by the third party that have been associated with a third party ID, the third party ID having been previously matched to a second entity ID used to identify the mobile device,

wherein at least one of one or more verification identifiers for the mobile device identified by the third party are matched by the third party with the unique first verification identifier or another verification identifier associated with the Unified ID, and

store an association of a set of data identified by the second entity and a set of data identified by the third party with the Unified ID based on the matching of the third party ID.

38. The computing device of claim 37 wherein the verification module when executed further causes the computing device to:

send targeted data to the mobile device based on the data and the sets of data identified by the second entity and third party that are associated with the Unified ID.

39. The computing device of claim 27 wherein the verification module when executed further causes the computing device to:

store data and an association of the data with the first verification identifier prior to the request for the Unified ID; and

associate the data stored prior to the request for the Unified ID with the Unified ID after the creation of the Unified ID based on the first verification identifier.