IP Library Granted Patent US 9,972,140
Granted Patent B1
US 9,972,140 · App. 15/352,344 · Granted May 15, 2018

Consumer product advertising image generation system and method

Inventors: Damian M. Fulmer (Royal Oak, MI); Drew Loveridge (Roseville, MI)
G06T19/20G06T15/005G06T15/20G06T15/80G06T17/00G06T2200/24
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Quick Facts
Patent No.
US 9,972,140
App. No.
15/352,344
Granted
May 15, 2018
Kind
B1
Abstract

A method of generating a three-dimensional consumer product image includes: distilling one or more objects of a three-dimensional model of a consumer product to corresponding three-dimensional geometric representations; applying a visual attribute to the geometric representations of the objects; rendering a plurality of two dimensional images from the geometric representations of the objects with applied visual attributes; defining one or more stacking orders of at least a portion of the plurality of two dimensional images; and delivering to a user the two-dimensional images and the defined stacking orders in a form that is importable into a computer-executable image editing program, the computer-executable image editing program capable of enabling user selection of one or more of the defined stacking orders and capable of producing a three-dimensional image of at least a portion of the consumer product based on the user-selected one or more defined stacking orders and the imported two-dimensional images.

Claims (41)

1. A method comprising:

distilling one or more objects of a three-dimensional model of a consumer product to corresponding three-dimensional geometric representations of the one or more objects;

applying a visual attribute to the one or more three-dimensional geometric representations of the objects;

rendering a plurality of two dimensional images from the three-dimensional geometric representations of the objects with applied visual attributes;

defining one or more stacking orders of at least a portion of the plurality of two dimensional images; and

delivering to a user the two-dimensional images and the defined stacking orders in a form that is importable into a computer-executable image editing program, the computer-executable image editing program capable of enabling user selection of one or more of the defined stacking orders and capable of producing a three-dimensional image of at least a portion of the consumer product based on the user-selected one or more defined stacking orders and the imported two-dimensional images.

2. The method of claim 1 , further comprising applying original layer assignment, original layer hierarchy and original shading associated with the three-dimensional model of the consumer product to the one or more three-dimensional geometric representations of the objects.

3. The method of claim 1 , wherein each produced three-dimensional image of the consumer product is substantially equivalent to a physically captured photograph of the consumer product.

4. The method of claim 1 , wherein a sequence of produced three-dimensional images of the consumer product is substantially equivalent to a physically captured film of the consumer product.

5. The method of claim 1 , wherein the defined stacking orders are in the form of an XML file.

6. The method of claim 1 , wherein the visual attribute comprises lighting, a color, a texture, a camera angle, and/or a lens effect.

7. The method of claim 1 , wherein the computer-executable image editing program comprises Photoshop or a Photoshop equivalent.

8. The method of claim 1 , wherein the step of distilling, applying and rendering are performed by a computer-executable computer graphics program.

9. The method of claim 8 , wherein the computer-executable computer graphics program comprises Maya or a Maya equivalent.

10. A method comprising:

distilling one or more objects of a three-dimensional model of a consumer product to corresponding three-dimensional geometric representations of the one or more objects;

applying original layer assignment, original layer hierarchy and original shading associated with the three-dimensional model of the consumer product to the one or more three-dimensional geometric representations of the objects;

rendering a first plurality of two-dimensional images based on the three-dimensional geometric representations of the one or more objects with original layer assignment, hierarchy and shading;

applying a visual attribute to the first plurality of two-dimensional images;

rendering a second plurality of two dimensional images from the first plurality of two dimensional images with applied visual attributes;

defining one or more stacking orders of at least a portion of the second plurality of two dimensional images; and

delivering to a user the second plurality of two-dimensional images and the defined stacking orders in a form that is importable into a computer-executable image editing program, the computer-executable image editing program capable of enabling user selection of one or more of the defined stacking orders and capable of producing a three-dimensional image of at least a portion of the consumer product based on the user-selected one or more defined stacking orders and the imported two-dimensional images.

11. The method of claim 10 , wherein each produced three-dimensional image of the consumer product is substantially equivalent to a physically captured photograph of the consumer product.

12. The method of claim 10 , wherein a sequence of produced three-dimensional images of the consumer product is substantially equivalent to physically captured film of the consumer product.

13. The method of claim 10 , wherein the defined stacking orders are in the form of an XML file.

14. The method of claim 10 , wherein the visual attribute comprises lighting, a color, a texture, a camera angle, and/or a lens effect.

15. The method of claim 10 , wherein the computer-executable image editing program comprises Photoshop or a Photoshop equivalent.

16. The method of claim 10 , wherein the steps of distilling, applying and rendering are performed by a computer-executable computer graphics program.

17. The method of claim 10 , wherein the computer-executable computer graphics program comprises Maya or a Maya equivalent.

18. A system comprising:

a computing device comprising:

a processing device; and

a computer readable storage device storing data instructions that when executed by the processing device cause the computing device to:

distill one or more objects of a three-dimensional model of a consumer product to corresponding three-dimensional geometric representations of the one or more objects;

apply a visual attribute to the one or more three-dimensional geometric representations of the objects;

render a plurality of two dimensional images from the three-dimensional geometric representations of the objects with applied visual attributes; and

define one or more stacking orders of at least a portion of the plurality of two dimensional images; and

wherein the rendered two-dimensional images and the defined one or more stacking orders are rendered and defined, respectively, in a form that is importable into a computer-executable image editing program.

19. The system of claim 18 , wherein the computer-executable image editing program is capable of enabling user selection of one or more of the defined stacking orders and capable of producing a three-dimensional image of at least a portion of the consumer product based on the user-selected one or more defined stacking orders and the imported two-dimensional images.

20. The system of claim 19 , wherein each produced three-dimensional image of the consumer product is substantially equivalent to a physically captured photograph of the consumer product.

21. The method of claim 19 , wherein a sequence of produced three-dimensional images of the consumer product is substantially equivalent to a physically captured film of the consumer product.

Assignments (2)
RELEASE OF SECURITY INTEREST Recorded May 1, 2025
From: HPS INVESTMENT PARTNERS, LLC
To: SOUTHERN GRAPHICS LLC
Reel/Frame 071000/0252 →
SECURITY INTEREST Recorded Nov 19, 2021
From: SOUTHERN GRAPHICS INC.
To: HPS INVESTMENT PARTNERS, LLC
Reel/Frame 058168/0605 →