ADAPTIVE MULTI-CHANNEL ANSWERING SERVICE FOR KNOWLEDGE MANAGEMENT SYSTEMS
Embodiments of the invention provide a method, system and computer program product for automated selection of a channel of support dependant upon the behavior of the customer. In one embodiment, a method for agile channeling inquiries to a customer relationship management system can be provided. The method can include receiving an inquiry from a customer to a customer relationship management system over a computer communications network. The method also can include inspecting an environment pertaining to the inquiry and matching the inspected environment to a specific channel of communication amongst multiple different channels of communication supported by the customer relationship management system, for example Web content, an e-mail, a live chat and a live phone call. Finally, the method can include responding to the inquiry through the matched specific channel of communications. In this way, a specific channel of communication can be selected to optimally respond to the inquiry.
1 . A method for agile channeling inquiries to a customer relationship management system, the method comprising:
receiving an inquiry from a customer to a customer relationship management system over a computer communications network;
inspecting an environment pertaining to the inquiry;
matching the inspected environment to a specific channel of communication amongst multiple different channels of communication supported by the customer relationship management system; and,
responding to the inquiry through the matched specific channel of communications.
2 . The method of claim 1 , wherein inspecting an environment pertaining to the inquiry, comprises inspecting an identity of the customer.
3 . The method of claim 1 , wherein inspecting an environment pertaining to the inquiry, comprises inspecting a customer type of the customer.
4 . The method of claim 1 , wherein inspecting an environment pertaining to the inquiry, comprises inspecting a duration of time during which the customer interacts with a user interface to the customer relationship management system.
5 . The method of claim 1 , wherein inspecting an environment pertaining to the inquiry, comprises inspecting a known wait time for interacting with a customer service representative.
6 . The method of claim 1 , wherein inspecting an environment pertaining to the inquiry, comprises inspecting a volume of phone calls being handled with other customers.
7 . The method of claim 1 , wherein matching the inspected environment to a specific channel of communication amongst multiple different channels of communication supported by the customer relationship management system, comprises matching the inspected environment to a specific channel of communication selected from the group consisting of Web content, an e-mail, a live chat and a live phone call.
8 . A customer relationship management data processing system comprising:
a customer relationship management system executing in a host server and providing a Web based user interface configured to receive inquiries from customers over a computer communications network;
multiple different channels of communication supported by the customer relationship management system; and,
agile channeling logic coupled to the customer relationship management system, the logic comprising program code enabled to inspect an environment pertaining to an inquiry to the customer relationship management system received from a customer, to match the inspected environment to a specific one of the channels of communication, and to respond to the inquiry through the matched specific one of the channels of communications.
9 . The system of claim 8 , wherein the channels of communications are channels of communication selected from the group consisting of Web content, an e-mail, a live chat and a live phone call.
10 . A computer program product comprising a computer usable medium embodying computer usable program code for agile channeling inquiries to a customer relationship management system, the computer program product comprising:
computer usable program code for receiving an inquiry from a customer to a customer relationship management system over a computer communications network;
computer usable program code for inspecting an environment pertaining to the inquiry;
computer usable program code for matching the inspected environment to a specific channel of communication amongst multiple different channels of communication supported by the customer relationship management system; and,
computer usable program code for responding to the inquiry through the matched specific channel of communications.
11 . The computer program product of claim 10 , wherein the computer usable program code for inspecting an environment pertaining to the inquiry, comprises computer usable program code for inspecting an identity of the customer.
12 . The computer program product of claim 10 , wherein the computer usable program code for inspecting an environment pertaining to the inquiry, comprises computer usable program code for inspecting a customer type of the customer.
13 . The computer program product of claim 10 , wherein the computer usable program code for inspecting an environment pertaining to the inquiry, comprises computer usable program code for inspecting a duration of time during which the customer interacts with a user interface to the customer relationship management system.
14 . The computer program product of claim 10 , wherein the computer usable program code for inspecting an environment pertaining to the inquiry, comprises computer usable program code for inspecting a known wait time for interacting with a customer service representative.
15 . The computer program product of claim 10 , wherein the computer usable program code for inspecting an environment pertaining to the inquiry, comprises computer usable program code for inspecting a volume of phone calls being handled with other customers.
16 . The computer program product of claim 10 , wherein the computer usable program code for matching the inspected environment to a specific channel of communication amongst multiple different channels of communication supported by the customer relationship management system, comprises computer usable program code for matching the inspected environment to a specific channel of communication selected from the group consisting of Web content, an e-mail, a live chat and a live phone call.