CROSS-CHANNEL CALL ATTRIBUTION
Disclosed are various implementations directed to systems, processes, methods, and other implementations for cross-channel call attribution by analyzing features and aspects of the incoming call—not just the call-in phone number—to more accurately determine the advertising channel actually attributable for the consumer calling in and/or allocate attribution for a consumer call-in to one or more channels accordingly.
1 . A method for cross-channel call attribution, the method comprising:
receiving an incoming call from a consumer, the incoming call corresponding to a dial-in number from among a plurality of dial-in numbers each of which correspond to an advertising channel from among a plurality of advertising channels;
determining a presumed advertising channel corresponding to the dial-in number used by the consumer for the incoming call;
determining an alternative advertising channel corresponding to information derived from the incoming call and, if the alternative advertising channel is not among the plurality of advertising channels, adding the alternative advertising channel to the plurality of advertising channels; and
determining an allocation of attribution for the consumer call to the presumed advertising channel, to the alternative advertising channel, or to both the presumed advertising channel and the alternative advertising channel.
2 . The method of claim 1 , wherein the allocation of attribution for the consumer call to the presumed advertising channel differs if the alternative advertising channel was not among the plurality of advertising channels.
3 . The method of claim 1 , wherein the allocation of attribution for the consumer call to the alternative advertising channel differs if the alternative advertising channel was not among the plurality of advertising channels.
4 . The method of claim 1 , wherein adding the alternative advertising channel to the plurality of advertising channels further comprises associating the dial-in number utilized by the consumer with the alternative advertising channel such that the dial-in number is associated with at least both the presumed advertising channel and the alternative advertising channel.
5 . The method of claim 1 , wherein the alternative advertising channel is assigned an unused dial-in number from among the plurality of dial-in numbers.
6 . The method of claim 1 , further comprising the presumed advertising channel being redefined to include the alternative advertising channel and the alternative advertising channel being removed from the plurality of advertising channels.
7 . The method of claim 1 , further comprising a third advertising channel from among the plurality of advertising channels being redefined to include the alternative advertising channel and the alternative advertising channel being removed from the plurality of advertising channels.
8 . A system for cross-channel call attribution, the system comprising:
a memory; and
a processor operatively coupled to the memory for:
receiving an incoming call from a consumer, the incoming call corresponding to a dial-in number from among a plurality of dial-in numbers each of which correspond to an advertising channel from among a plurality of advertising channels;
determining a presumed advertising channel corresponding to the dial-in number used by the consumer for the incoming call;
determining an alternative advertising channel corresponding to information derived from the incoming call and, if the alternative advertising channel is not among the plurality of advertising channels, adding the alternative advertising channel to the plurality of advertising channels; and
determining an allocation of attribution for the consumer call to the presumed advertising channel, to the alternative advertising channel, or to both the presumed advertising channel and the alternative advertising channel.
9 . The system of claim 8 , further comprising at least one subsystem whereby the allocation of attribution for the consumer call to the presumed advertising channel differs if the alternative advertising channel was not among the plurality of advertising channels.
10 . The system of claim 8 , further comprising at least one subsystem whereby the allocation of attribution for the consumer call to the alternative advertising channel differs if the alternative advertising channel was not among the plurality of advertising channels.
11 . The system of claim 8 , further comprising at least one subsystem whereby adding the alternative advertising channel to the plurality of advertising channels further comprises associating the dial-in number utilized by the consumer with the alternative advertising channel such that the dial-in number is associated with at least both the presumed advertising channel and the alternative advertising channel.
12 . The system of claim 8 , further comprising at least one subsystem whereby the alternative advertising channel is assigned an unused dial-in number from among the plurality of dial-in numbers.
13 . The system of claim 8 , further comprising at least one subsystem for the presumed advertising channel being redefined to include the alternative advertising channel and the alternative advertising channel being removed from the plurality of advertising channels.
14 . The system of claim 8 , further comprising at least one subsystem for a third advertising channel from among the plurality of advertising channels being redefined to include the alternative advertising channel and the alternative advertising channel being removed from the plurality of advertising channels.
15 . A computer-readable storage medium comprising computer-readable instructions for cross-channel call attribution, the computer-readable instructions comprising instructions that cause a processor to:
receive an incoming call from a consumer, the incoming call corresponding to a dial-in number from among a plurality of dial-in numbers each of which correspond to an advertising channel from among a plurality of advertising channels;
determine a presumed advertising channel corresponding to the dial-in number used by the consumer for the incoming call;
determine an alternative advertising channel corresponding to information derived from the incoming call and, if the alternative advertising channel is not among the plurality of advertising channels, adding the alternative advertising channel to the plurality of advertising channels; and
determine an allocation of attribution for the consumer call to the presumed advertising channel, to the alternative advertising channel, or to both the presumed advertising channel and the alternative advertising channel.
16 . The computer-readable medium of claim 15 , further comprising instructions whereby the allocation of attribution for the consumer call to the presumed advertising channel differs if the alternative advertising channel was not among the plurality of advertising channels.
17 . The computer-readable medium of claim 15 , further comprising instructions whereby the allocation of attribution for the consumer call to the alternative advertising channel differs if the alternative advertising channel was not among the plurality of advertising channels.
18 . The computer-readable medium of claim 15 , further comprising instructions whereby adding the alternative advertising channel to the plurality of advertising channels further comprises associating the dial-in number utilized by the consumer with the alternative advertising channel such that the dial-in number is associated with at least both the presumed advertising channel and the alternative advertising channel.
19 . The computer-readable medium of claim 15 , further comprising instructions whereby the alternative advertising channel is assigned an unused dial-in number from among the plurality of dial-in numbers.
20 . The computer-readable medium of claim 15 , further comprising instructions for the presumed advertising channel being redefined to include the alternative advertising channel and the alternative advertising channel being removed from the plurality of advertising channels.