Reverse showrooming and merchant-customer engagement system
Systems and methods for providing a merchant-customer engagement system include a physical merchant location in which a customer may be tracked to determine products within the physical merchant location that the customer is interested in. A merchant may use a wearable merchant device that is configured to identify the customer via a camera that captures an image of the customer, and that image may be used to retrieve customer account information for that customer. Using the customer account information and the products that the customer is showing interest in, the wearable merchant device may be used to display merchant-customer engagement information next to a view of the customer to allow the merchant to help the customer while utilizing a variety of displayed information about the customer including, for example, past purchases, products browsed in-store and previously browsed online, time spent in an area of the physical merchant location, etc.
1. A system, comprising:
one or more hardware processors; and
one or more computer-readable memories, with program instructions stored on the one or more computer-readable memories, the one or more hardware processors configured to execute the program instructions to cause the system to perform operations comprising:
identifying a user from a plurality of users, upon detecting the user entering a merchant physical location of a merchant, based on communicating via a network with a mobile device of the user;
receiving, via the network at a plurality of different times during a time period from the mobile device of the user, location information of the mobile device;
in response to the identifying the user and the receiving the location information of the mobile device, identifying, in real time, a plurality of locations of the user throughout a plurality of different areas in the merchant physical location based on the received location information;
in response to the identifying the plurality of locations of the user, determining one or more physical products that were viewed by the user in the merchant physical location during the time period, wherein the one or more physical products correspond to the plurality of locations;
determining one or more product recommendations based on the determined one or more physical products that were viewed by the user in the merchant physical location during the time period;
in response to the determining the one or more product recommendations, determining product information corresponding to the one or more product recommendations;
modifying user information of the user by superimposing the product information corresponding to the one or more product recommendations onto the user information; and
causing the modified user information to be displayed on a user interface of a merchant device of the merchant.
2. The system of claim 1 , wherein the identifying the user from the plurality of users comprises establishing a near field communication (NFC) connection with the mobile device and receiving a user identifier or a mobile device identifier via the NFC connection.
3. The system of claim 1 , wherein the identifying the user from the plurality of users comprises establishing a near field communication (NFC) connection with the mobile device and detecting a check-in signal at the merchant physical location, via the NFC connection, by the mobile device.
4. The system of claim 1 , wherein the identifying the user from the plurality of users is based on utilizing one more sensors to communicate with the mobile device.
5. The system of claim 1 , wherein the identifying the plurality of locations of the user throughout the plurality of different areas in the merchant physical location is based on utilizing one or more sensors located in the plurality of different areas to detect the mobile device at each of the plurality of locations.
6. The system of claim 5 , wherein the one or more sensors detects the mobile device at each of the plurality of locations based on a signal strength of a connection between the one or more sensors and the mobile device.
7. The system of claim 1 , wherein the identifying the plurality of locations of the user throughout the plurality of different areas in the merchant physical location includes identifying a pattern of movement between the plurality of locations by the user, and a velocity of movement between the plurality of location by the user.
8. A method comprising:
identifying, by one or more hardware processors, a user from a plurality of users, upon detecting the user entering a merchant physical location of a merchant, based on communicating via a network with a mobile device of the user;
receiving, by the one or more hardware processors via the network at a plurality of different times during a time period from the mobile device of the user, location information of the mobile device;
in response to identifying the user and receiving the location information of the mobile device, identifying, by the one or more hardware processors in real time, a plurality of locations of the user throughout a plurality of different areas in the merchant physical location based on the received location information;
in response to identifying the plurality of locations of the user, determining, by the one or more hardware processors, one or more physical products that were viewed by the user in the merchant physical location during the time period, wherein the one or more physical products correspond to the plurality of locations;
determining, by the one or more hardware processors, one or more product recommendations based on the determined one or more physical products that were viewed by the user in the merchant physical location during the time period;
in response to the determining the one or more product recommendations, determining by the one or more hardware processors, product information corresponding to the one or more product recommendations;
modifying, by the one or more hardware processors, user information of the user by superimposing the product information corresponding to the one or more product recommendations onto the user information; and
causing, by the one or more hardware processors, the modified user information to be displayed on a user interface of a merchant device of the merchant associated with the merchant physical location.
9. The method of claim 8 , wherein the identifying the user from the plurality of users comprises establishing a near field communication (NFC) connection with the mobile device and receiving a user identifier or a mobile device identifier via the NFC connection.
10. The method of claim 8 , wherein the identifying the user from the plurality of users comprises establishing a near field communication (NFC) connection with the mobile device and detecting a check-in signal at the merchant physical location, via the NFC connection, by the mobile device.
11. The method of claim 8 , wherein the identifying the user from the plurality of users is based on utilizing one more sensors to communicate with the mobile device.
12. The method of claim 8 , wherein the identifying the plurality of locations of the user throughout the plurality of different areas in the merchant physical location is based on utilizing one or more sensors located in the plurality of different areas to detect the mobile device at each of the plurality of locations.
13. The method of claim 12 , wherein the one or more sensors detects the mobile device at each of the plurality of locations based on a signal strength of a connection between the one or more sensors and the mobile device.
14. The method of claim 8 , wherein the identifying the plurality of locations of the user throughout the plurality of different areas in the merchant physical location includes identifying a pattern of movement between the plurality of locations by the user, and a velocity of movement between the plurality of location by the user.
15. A non-transitory machine-readable medium having stored thereon machine-readable instructions executable to cause a machine to perform operations comprising:
identifying a user from a plurality of users, upon detecting the user entering a merchant physical location of a merchant, based on communicating via a network with a mobile device of the user;
receiving, via the network at a plurality of different times during a time period from the mobile device of the user, location information of the mobile device;
in response to the identifying the user and the receiving the location information of the mobile device, identifying, in real time, a plurality of locations of the user throughout a plurality of different areas in the merchant physical location based on the received location information;
in response to identifying the plurality of locations of the user, determining one or more physical products that were viewed by the user in the merchant physical location during the time period, wherein the one or more physical products correspond to the plurality of locations;
determining one or more product recommendations based on the determined one or more physical products that were viewed by the user in the merchant physical location during the time period;
in response to the determining the one or more product recommendations, determining product information corresponding to the one or more product recommendations;
modifying user information of the user by superimposing the product information corresponding to the one or more product recommendations onto the user information; and
causing the modified user information to be displayed on a user interface of a merchant device of the merchant associated with the merchant physical location.
16. The non-transitory machine-readable medium of claim 15 , wherein the identifying the user from the plurality of users comprises establishing a near field communication (NFC) connection with the mobile device and receiving a user identifier or a mobile device identifier via the NFC connection.
17. The non-transitory machine-readable medium of claim 15 , wherein the identifying the user from the plurality of users comprises establishing a near field communication (NFC) connection with the mobile device and detecting a check-in signal at the merchant physical location, via the NFC connection, by the mobile device.
18. The non-transitory machine-readable medium of claim 15 , wherein the identifying the user from the plurality of users is based on utilizing one more sensors to communicate with the mobile device.
19. The non-transitory machine-readable medium of claim 15 , wherein the identifying the plurality of locations of the user throughout the plurality of different areas in the merchant physical location is based on utilizing one or more sensors located in the plurality of different areas to detect the mobile device at each of the plurality of locations.
20. The non-transitory machine-readable medium of claim 15 , wherein the identifying the plurality of locations of the user throughout the plurality of different areas in the merchant physical location further includes identifying a pattern of movement between the plurality of locations by the user, and a velocity of movement between the plurality of location by the user.