IP Library Granted Patent US 7,747,476
Granted Patent B2
US 7,747,476 · App. 10/868,682 · Granted Jun 29, 2010

Transaction tracking, managing, assessment, and auditing data processing system and network

Assignee: Linkshare Corporation
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Quick Facts
Patent No.
US 7,747,476
App. No.
10/868,682
Granted
Jun 29, 2010
Kind
B2
Abstract

An improved processing system for tracking commerce on the Internet provides for subvariable processing and includes web page scanning to discern fraud or improper content to insure proper promotion of select products within the network environment.

Claims (23)

1. A data processing system comprising:

a. an affiliate site for displaying data comprising promotions on a web page;

b. a clearinghouse server in communication with said affiliate site, said clearinghouse server operable to parse HTTP data received from said affiliate site, said HTTP data including an affiliate field comprising one or more subvariables; and

c. a merchant site in communication with said clearinghouse server, wherein said merchant site is operable to obtain information triggered by said affiliate site from said clearinghouse server and said merchant site is operable to submit information to said clearinghouse server relating to affiliate referral activity on said merchant site,

wherein said clearinghouse server is configured to track user referrals from said affiliate site to said merchant site, and to track sales to one or more of said users by said merchant site, and to calculate commissions owed for said sales to said affiliate site.

2. The system of claim 1 further comprising programming for managing a commission vector process wherein a target commission recipient is identified as a subvariable in said affiliate field.

3. The system of claim 1 further comprising programming on said merchant site for sending a file to said clearinghouse server comprising information on commerce at said merchant site.

4. A data processing system comprising:

a first computer connected to and in communication with a computer network, said first computer having memory storage for one or more files defined by universal resource locator, said files forming web pages and providing information of interest to one or more users and further including a promotional icon formed from text, graphics, or image having embedded therein a sequence of commands for transferring a link to a user computer in communication with said first computer, to a second, clearinghouse computer and then to a thirds merchant computer wherein goods and/or services associated with said promotional icon are available for purchases; said transfer of said user computer link including a user or site identifier that is recorded at the clearinghouse computer and the merchant computer so that data regarding purchases made at the merchant computer by said user may be attached and used to provide a commission based on referral by said icon,

wherein said clearinghouse computer is configured to track user referrals from said first computer to said merchant computer, and to track sales to one or more of said users by said merchant computer, and to calculate commissions owed for said sales.

5. The system of claim 4 wherein the first computer commands embedded with the icon include html coding that establishes a unique identifier for said user.

6. The system of claim 4 wherein the clearinghouse computer stores information from the user HTTP comprising a first computer site ID, a user ID and an icon ID.

7. The system of claim 6 wherein said user link is established to said merchant computer by HTTP command enabled by said clearinghouse server.

8. The system of claim 7 wherein said merchant computer is operable to record data comprising said user link and including said user ID and said first computer site ID.

9. The system of claim 8 , wherein said merchant computer is operable to associate a cookie with said user if no transaction takes place during the user's link.

10. The system of claim 9 wherein a subsequent visit by said user that is associated with a transaction results in a credit to said first computer as a referral of said user.

11. The system of claim 8 wherein purchases by said user at said merchant computer are recorded and used to determine a commission.

12. A data processing system for supporting web based commerce and commission tracking on a multi-node network, comprising:

a plurality of web pages within the multi-node network, wherein each of the plurality of web pages displays at least one on-line content;

a storage component for storing information related to products or services promoted or to be promoted on one or more of each of the plurality of web pages;

a web access and scanning code for selectively downloading particular ones of the plurality of web pages and examining the selected web page content, and

a web page processor programmed to analyze the accessed and scanned web page,

wherein said web page processor includes a comparison mechanism for comparing the content on said scanned web pages with said stored information and making assessments based on said comparisons.

Assignments (3)
ASSET PURCHASE AGREEMENT Recorded Jun 15, 2020
From: RAKUTEN MARKETING LLC
To: RAKUTEN USA, INC.
Reel/Frame 052936/0213 →
CHANGE OF NAME Recorded May 20, 2015
From: LINKSHARE CORPORATION
To: RAKUTEN MARKETING LLC
Reel/Frame 035742/0094 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded May 17, 2005
From: MESSER, STEPHEN D.
To: LINKSHARE CORPORATION
Reel/Frame 016024/0306 →
Continuity (4)
Continuation 0955835600 · Apr 26, 2000
Continuation In Part 0909886000 · Jun 17, 1998
Continuation In Part 0887192100 · Jun 10, 1997
Related Publication 20040230476A1 · Nov 18, 2004