Peelable hot melt adhesive

1. An adhesive comprising a thermoplastic elastomer selected from the group consisting of styrene-ethylene-propylene, polystyrene-b-poly(ethylene-ethylene/propylene)-b-polystyrene and mixtures thereof, a fully hydrogenated or partially hydrogenated hydrocarbon tackifying resin, a plasticizer, and a phenol modified aromatic resin.

2. The adhesive of claim 1 comprising from about 1to about 10 wt % of the thermoplastic elastomer, from about 10 to about 60 wt % of the tackifying resin, from about 20 to about 80 wt % of the plasticizer, and up to about 10 wt % of the phenol modified aromatic resin.

3. The adhesive of claim 1 , wherein the plasticizer is a polyalphaolefin.

4. The adhesive of claim 3 , wherein the polyalphaolefin is selected from the group consisting of hydroisomerized oil, synthetic oil and mixtures thereof.

5. The adhesive of claim 1 , wherein the phenol modified aromatic resins are selected from the group consisting of styrene alpha-methyl styrene resins.

6. The adhesive of claim 1 further comprising a calcium carbonate filler.

7. The adhesives of claim 1 further comprising up to about 80 wt % of a diluent and/or up to about 6 wt % of a wax.

8. An article of manufacture comprising the adhesive of claim 1 .

9. The article of claim 8 wherein the adhesive comprises from about 1 to about 10 wt % of the thermoplastic elastomer, from about 10 to about 60 wt % of the tackifying resin, from about 20 to about 80 wt % of the plasticizer, and up to about 10 wt % of the phenol modified aromatic resin.

10. A process for bonding a first substrate to a second substrate comprising applying to at least the first substrate the adhesive of claim 1 , bringing the second substrate into contact with the adhesive present on the first substrate whereby the first substrate is bonded to the second substrate.

11. The process of claim 10 wherein at least one substrate is a component for use in an automotive application.