IP Library Granted Patent US 7,322,519
Granted Patent B2
US 7,322,519 · App. 11/394,378 · Granted Jan 29, 2008

Transaction card with attached auxiliary portion

Assignee: Arthur Blank & Company, Inc.
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Quick Facts
Patent No.
US 7,322,519
App. No.
11/394,378
Granted
Jan 29, 2008
Kind
B2
Abstract

A transaction card assembly may include a transaction card and an auxiliary portion attached to the transaction card. The transaction card and the auxiliary portion may be formed to have a shaped edge that conforms with a trademark, a representation of a product, or other information printed or otherwise formed on the assembly. The auxiliary portion may be a functional item, such as a shoe horn or a luggage tag.

Claims (19)

1. A transaction card assembly comprising:

a sheet having a transaction card portion and an auxiliary portion, the transaction card portion separated from the auxiliary portion by a line of weakness so that the transaction card portion is separable from the auxiliary portion by hand and without the use of tools, the transaction card portion being usable as a transaction card by an issuee of the card in a transaction;

at least one of the transaction card portion and the auxiliary portion having a shaped edge that conforms to at least a portion of a shape of a trademark carried on the transaction card portion or auxiliary portion.

2. The assembly of claim 1 , wherein the shaped edge includes at least a portion of the line of weakness.

3. The assembly of claim 1 , wherein the shaped edge is formed to provide a recognizable impression of the trademark.

4. The assembly of claim 1 , wherein the trademark includes a logo or text that is printed on the transaction card portion.

5. The assembly of claim 1 , wherein the trademark includes a logo or text that is printed on the auxiliary portion.

6. The assembly of claim 1 , wherein the trademark includes a logo or text that is printed so the trademark extends across the line of weakness.

7. The assembly of claim 1 , wherein the transaction card portion is one of a gift card, a prepaid phone card, a frequent shopper card, a loyalty card and a membership card and the trademark is a trademark used by an issuer of the card.

8. The assembly of claim 1 , wherein the trademark is a common law trademark.

9. The assembly of claim 1 , wherein the transaction card portion includes one of a barcode and an encoded magnetic strip.

10. A transaction card assembly comprising:

a sheet having a transaction card portion and an auxiliary portion, the transaction card portion separated from the auxiliary portion by a line of weakness so that the transaction card portion is separable from the auxiliary portion by hand and without the use of tools, the transaction card portion being usable as a transaction card by an issuee of the card in a transaction;

at least one of the transaction card portion and the auxiliary portion having a shaped edge that conforms to at least a portion of a shape of a representation of a product carried on the transaction card portion or auxiliary portion.

11. The assembly of claim 10 , wherein the product is a product that is offered for sale by an issuer of the transaction card portion.

12. The assembly of claim 10 , wherein the shaped edge includes at least a portion of the line of weakness.

13. The assembly of claim 12 , wherein the shaped edge is entirely formed by the line of weakness.

14. The assembly of claim 10 , wherein the transaction card portion is one of a gift card, a prepaid phone card, a frequent shopper card, a loyalty card and a membership card.

15. The assembly of claim 10 , wherein the printed representation of the product extends across the line of weakness.

Assignments (1)
CHANGE OF NAME Recorded Jul 7, 2011
From: ARTHUR BLANK & COMPANY, INC.
To: ABNOTE USA, INC.
Reel/Frame 026553/0084 →
Continuity (3)
Continuation 1033881200 · Jan 8, 2003
Continuation In Part 0960222300 · Jun 23, 2000
Related Publication 20070057040A1 · Mar 15, 2007