IP Library Granted Patent US 8,295,684
Granted Patent B2
US 8,295,684 · App. 12/246,393 · Granted Oct 23, 2012

Method and system for scaling content for playback with variable duration

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Quick Facts
Patent No.
US 8,295,684
App. No.
12/246,393
Granted
Oct 23, 2012
Kind
B2
Abstract

Adjusting the duration of first content having a plurality of segments including: identifying at least one segment of the first content; deleting the at least one identified segment from the first content to form modified content; and inserting transition periods between segments remaining in the modified content, wherein the transition periods are inserted to adjust the duration of the modified content to a desired duration.

Claims (27)

1. A method of rendering content segments, the method comprising:

determining a first duration of time between an end time of a first piece of content and a start time of a second subsequent piece of content;

identifying the content segments to render during the first duration of time, wherein an accumulated time of the content segments is identified to be less than the first duration of time;

determining an amount of time that the first duration of time exceeds the accumulated time of the content segments; and

inserting imperceptible transition periods between the content segments to account for the amount of time that the first duration of time exceeds the accumulated time of the content segments,

wherein the transition periods are spread out to make them unnoticeable.

2. The method of claim 1 , wherein said inserting transition periods comprises inserting transition periods within the first piece of content.

3. The method of claim 1 , wherein said inserting transition periods comprises inserting transition periods within gaps between the contents segments and the first and second pieces of content.

4. The method of claim 1 , wherein the content segments are advertisements.

5. The method of claim 1 , wherein the second piece of content is delivered at a fixed schedule.

6. The method of claim 1 , wherein the second piece of content comprises broadcast content.

7. The method of claim 6 , wherein the broadcast content comprises television network broadcast content.

8. A method of rendering content segments having scenes, the method comprising:

determining a first duration of time between an end time of a first piece of content and a start time of a second subsequent piece of content;

identifying the content segments to render during the first duration of time, wherein an accumulated time of the content segments is identified to be less than the first duration of time;

determining an amount of time that the first duration of time exceeds the accumulated time of the content segments; and

inserting imperceptible transition periods between the scenes in the content segments to account for the amount of time that the first duration of time exceeds the accumulated time of the content segments,

wherein the transition periods are spread out to make them unnoticeable.

9. The method of claim 8 , wherein the content segments are advertisements.

10. The method of claim 8 , wherein the second piece of content is delivered at a fixed schedule.

11. The method of claim 8 , wherein the second piece of content comprises broadcast content.

12. The method of claim 11 , wherein the broadcast content comprises television network broadcast content.

13. A computing device comprising:

a processor configured to determine a first duration of time between an end time of a first piece of content and a start time of a second subsequent piece of content;

an input that receives commands identifying content segments to render during the first duration of time, wherein an accumulated time of the content segments is identified to be less than the first duration of time; and

wherein the processor determines an amount of time that the first duration of time exceeds the accumulated time of the content segments and inserts imperceptible transition periods into the first piece of content to account for the amount of time that the first duration of time exceeds the accumulated time of the content segments,

wherein the transition periods are spread out to make them unnoticeable.

Assignments (4)
MERGER Recorded Mar 30, 2020
From: SONY INTERACTIVE ENTERTAINMENT AMERICA LLC
To: SONY INTERACTIVE ENTERTAINMENT LLC
Reel/Frame 053323/0567 →
CHANGE OF NAME Recorded May 5, 2016
From: SONY COMPUTER ENTERTAINMENT AMERICA LLC
To: SONY INTERACTIVE ENTERTAINMENT AMERICA LLC
Reel/Frame 038617/0474 →
MERGER Recorded Nov 30, 2010
From: SONY COMPUTER ENTERTAINMENT AMERICA INC.
To: SONY COMPUTER ENTERTAINMENT AMERICA LLC
Reel/Frame 025403/0659 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Nov 10, 2008
From: MIYAKI, KEN
To: SONY COMPUTER ENTERTAINMENT AMERICA INC.
Reel/Frame 021811/0574 →