Viral dynamic rewards in a multiuser online game network

1. A method, implemented as computer code being executed by one or more processors, comprising:

hosting a computer-implemented online multiuser role-playing game on a game server, wherein a first player controls a first player character in the online multiuser role-playing game;

accessing, using a computing device, a social graph containing social network information associated with the first player;

maintaining a database of in-game assets, wherein one or more of the in-game assets has an acquisition requirement comprising a social requirement, the social requirement comprising each of a predetermined number of friends indicated in the social network information joining the online multiuser role-playing game and creating a corresponding player character in the online multiuser role-playing game in response to being invited by the first player to join the online multiuser role-playing game;

wherein the acquisition requirement further comprises an asset requirement, wherein the asset requirement is paying a number of second in-game assets; and

providing to the first player character an in-game asset for use in the online multiuser role-playing game, based on the first player satisfying the acquisition requirement including the social requirement.

2. The method of claim 1 , wherein the social requirement further comprises the corresponding player characters and the first player character being associated with each other within the online multiuser role-playing game.

3. The method of claim 2 , wherein the corresponding player characters and the first player character are associated with each other by being part of a same team within the online multiuser role-playing game.

4. The method of claim 2 , wherein the corresponding player characters and the first player character are associated with each other by pursuing a same quest within the online multiuser role-playing game.

5. The method of claim 1 , wherein the second in-game asset is an in-game virtual currency.

6. The method of claim 1 , wherein the acquisition requirement further comprises a game state requirement.

7. The method of claim 6 , wherein one or more of the asset requirement, the social requirement, and the game state requirement are determined by a dynamic algorithm.

8. The method of claim 7 , wherein the dynamic algorithm includes one or more factors based on: a player state of the first player character; a game state; a player state of one or more other player characters; and the social network information associated with the first player character.

9. An apparatus, comprising: one or more processors; and a memory coupled to the processors comprising instructions executable by the processors, the processors operable when executing the instructions to:

host a computer-implemented online multiuser role-playing game on a game server, wherein a first player controls a first player character in the online multiuser role-playing game;

access, using a computing device, a social graph containing social network information associated with the first player;

maintain a database of in-game assets, wherein one or more of the in-game assets has an acquisition requirement comprising a social requirement, the social requirement comprising each of a predetermined number of friends indicated in the social network information joining the online multiuser role-playing game and creating a corresponding player character in the online multiuser role-playing game in response to being invited by the first player to join the online multiuser role-playing game;

wherein the acquisition requirement further comprises an asset requirement, wherein the asset requirement is paying a number of second in-game assets; and

provide to the first player character an in-game asset for use in the online multiuser role-playing game, based on the first player character satisfying the acquisition requirement including the social requirement.

10. The apparatus of claim 9 , wherein the social requirement further comprises the corresponding player characters and the first player character being associated with each other within the online multiuser role-playing game.

11. The apparatus of claim 10 , wherein the corresponding player characters and the first player character are associated with each other by being part of a same team within the online multiuser role-playing game.

12. The apparatus of claim 10 , wherein the corresponding player characters and the first player character are associated with each other by pursuing a same quest within the online multiuser role-playing game.

13. The apparatus of claim 9 , wherein the second in-game asset is an in-game virtual currency.

14. The apparatus of claim 9 , wherein the acquisition requirement further comprises a game state requirement.

15. The apparatus of claim 14 , wherein one or more of the asset requirement, the social requirement, and the game state requirement are determined by a dynamic algorithm.

16. The apparatus of claim 15 , wherein the dynamic algorithm includes one or more factors based on: a player state of the first player character; a game state; a player state of one or more other player characters; and the social network information associated with the first player character.