IP Library Granted Patent US 8,131,575
Granted Patent B2
US 8,131,575 · App. 12/791,060 · Granted Mar 6, 2012

Transaction tracking, managing, assessment, and auditing data processing system and network

Assignee: LinkShare Corporation
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Quick Facts
Patent No.
US 8,131,575
App. No.
12/791,060
Granted
Mar 6, 2012
Kind
B2
Abstract

An improved processing system for tracking commerce on the Internet provides for subvariable processing and includes web page scanning to discern fraud or improper content to insure proper promotion of select products within the network environment.

Claims (13)

1. A data processing system for supporting web-based commerce and commission tracking, comprising:

a Clearinghouse server connected to and in communication with a multi-node network, said Clearinghouse server configured to:

generate a commerce tracking link for placement on an Affiliate web site, wherein said link is configured to cause a USER's web browser to send a request to said Clearinghouse server;

receive said request from said browser, wherein said request comprises an Affiliate web site identifier and a promotion identifier;

direct said browser to a Merchant web site;

track a sale, associated with said requests from said browser, at said Merchant web site; and

calculate a commission owed for said sale.

2. The data processing system of claim 1 , wherein said Clearinghouse server is further configured to transmit a cookie to said USER's web browser and track said sales at said Merchant web site using said cookie.

3. The data processing system of claim 1 , wherein said Clearinghouse server further comprises programming for detecting fraudulent activity relating to said requests.

4. The data processing system of claim 3 , wherein said fraud detection programming includes scanning said Affiliate web site to detect whether said Affiliate website indicates that Javascript is responsible for generating said requests.

5. The data processing system of claim 3 , wherein said fraud detection programming includes click pattern assessment over time.

6. The data processing system of claim 3 , wherein said fraud detection programming tracks time intervals between clicks from a select promotion.

7. The data processing system of claim 3 , wherein said fraud detection programming detects repeated clicks from a single IP address.

Assignments (3)
ASSET PURCHASE AGREEMENT Recorded Jun 15, 2020
From: RAKUTEN MARKETING LLC
To: RAKUTEN USA, INC.
Reel/Frame 052936/0213 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jun 15, 2015
From: MESSER, STEPHEN D.
To: LINKSHARE CORPORATION
Reel/Frame 035834/0217 →
CHANGE OF NAME Recorded May 20, 2015
From: LINKSHARE CORPORATION
To: RAKUTEN MARKETING LLC
Reel/Frame 035742/0094 →
Continuity (5)
Continuation 10868682 · Jun 15, 2004
Continuation 09558356 · Apr 26, 2000
Continuation In Part 09098860 · Jun 17, 1998
Continuation In Part 08871921 · Jun 10, 1997
Related Publication 20100318434A1 · Dec 16, 2010