Low-friction response in a social game

1. A method for performing a social project in a video game, comprising:

using a session manager defined by a video game server computer to initiate a session of the video game for a primary user, the session of the video game being configured to process communication received over a communications network from a first client device that is associated with the primary user;

responsive to receiving a social project request over the communications network from the first client device, initiating a social project within the session of the video game;

determining one or more secondary users from a social graph of the primary user, wherein determining the one or more secondary users includes accessing, over the communications network, an Application Programming Interface (API) of a social network;

using a request generator defined by the video game server computer to send a message over the communications network to one or more secondary client devices that are respectively associated with the one or more secondary users, the message requesting help from the one or more secondary users to complete the social project, the message including a low-friction response mechanism;

receiving over the communications network, upon activation of the low-friction response mechanism of the message, a response from one of the secondary client devices associated with a responsive secondary user indicating an intent to join a crew defined for the social project and to help perform an additional task to help complete the social project; and

using a collaboration module defined by the video game server computer to, upon receiving the response, the response itself is configured to trigger automated retrieval of an avatar of the responsive secondary user and the response itself is configured to trigger animation of the avatar within the primary user's session of the video game, the animation showing the avatar joining the crew and actively participating in performing the additional task to help complete at least one aspect of the social project, wherein activation of the low-friction response mechanism terminates further participation in the session of the video game by the responsive secondary user, and wherein the automated retrieval and animation of the avatar does not require the responsive secondary user to control the avatar;

wherein the method is executed by a processor.

2. The method of claim 1 ,

wherein determining one or more secondary users includes searching the social graph of the primary user for users having accounts for the video game, presenting a portion of the users having accounts in the primary user's session, and receiving a selection of users from among the presented portion.

3. The method of claim 1 ,

wherein a speed of performance of the social project increases in response to receiving the response from the responsive secondary user.

4. The method of claim 1 , further comprising,

upon receiving the response, the response itself is configured to trigger crediting an account of the responsive secondary user.

5. The method of claim 1 ,

wherein retrieving the avatar of the responsive secondary user includes retrieving a profile picture of the responsive secondary user.

6. The method of claim 1 , wherein the message is sent via an external communication mechanism that is independent of the video game, and wherein the low-friction response mechanism is activated from the message as received by the responsive secondary user via the external communication mechanism.

7. A computer program product comprising program instructions embodied on a non-transitory computer readable medium, the program instructions for performing a social project in a video game, the program instructions including:

program instructions for using a session manager defined by a video game server computer to initiate a session of the video game for a primary user, the session of the video game being configured to process communication received over a communications network from a first client device that is associated with the primary user;

program instructions for, responsive to receiving a social project request over the communications network from the first client device, initiating a social project within the session of the video game;

program instructions for determining one or more secondary users from a social graph of the primary user, wherein determining the one or more secondary users includes accessing, over the communications network, an Application Programming Interface (API) of a social network;

program instructions for using a request generator defined by the video game server computer to send a message over the communications network to one or more secondary client devices that are respectively associated with the one or more secondary users, the message requesting help from the one or more secondary users to complete the social project, the message including a low-friction response mechanism;

program instructions for receiving over the communications network, upon activation of the low-friction response mechanism of the message, a response from one of the secondary client devices associated with a responsive secondary user indicating an intent to join a crew defined for the social project and to help perform an additional task to help complete the social project; and

program instructions for using a collaboration module defined by the video game server computer to, upon receiving the response, the response itself is configured to trigger automated retrieval of an avatar of the responsive secondary user and the response itself is configured to trigger animation of the avatar within the primary user's session of the video game, the animation showing the avatar joining the crew and actively participating in performing the additional task to help complete at least one aspect of the social project, wherein activation of the low-friction response mechanism terminates further participation in the session of the video game by the responsive secondary user, and wherein the automated retrieval and animation of the avatar does not require the responsive secondary user to control the avatar.

8. The computer program product of claim 7 ,

wherein determining one or more secondary users includes searching the social graph of the primary user for users having accounts for the video game, presenting a portion of the users having accounts in the primary user's session, and receiving a selection of users from among the presented portion.

9. The computer program product of claim 7 ,

wherein a speed of performance of the social project increases in response to receiving the response from the responsive secondary user.

10. The computer program product of claim 7 , further comprising,

program instructions for, upon receiving the response, the response itself is configured to trigger crediting an account of the responsive secondary user.

11. The computer program product of claim 7 ,

wherein retrieving the avatar of the responsive secondary user includes retrieving a profile picture of the responsive secondary user.

12. The computer program product of claim 7 , wherein the message is sent via an external communication mechanism that is independent of the video game, and wherein the low-friction response mechanism is activated from the message as received by the responsive secondary user via the external communication mechanism.

13. A video game server computer for performing a social project in a video game, comprising:

a session manager for initiating a session of the video game for a primary user, the session of the video game being configured to process communication received over a communications network from a first client device that is associated with the primary user, the session including a social project;

a request generator for determining one or more secondary users from a social graph of the primary user, wherein determining the one or more secondary users includes accessing, over the communications network, an Application Programming Interface (API) of a social network, the request generator further configured for sending a message over the communications network to one or more secondary client devices that are respectively associated with the one or more secondary users, the message requesting help from the one or more secondary users to complete the social project, the message including a low-friction response mechanism, activation of the low-friction response mechanism sending a response over the communications network from one of the secondary client devices associated with a responsive secondary user indicating an intent to join a crew defined for the social project and to help perform an additional task to help complete the social project;

a collaboration module configured to, upon receiving the response, the response itself is configured to perform automated retrieval of an avatar of the responsive secondary user and the response itself is configured to trigger animation of the avatar within the primary user's session of the video game, the animation showing the avatar joining the crew and actively participating in performing the additional task to help complete at least one aspect of the social project, wherein activation of the low-friction response mechanism terminates further participation in the session of the video game by the responsive secondary user, and wherein the automated retrieval and animation of the avatar does not require the responsive secondary user to control the avatar;

wherein activation of the low-friction response mechanism terminates further participation in the session of the video game by the responsive secondary user; and

wherein the automated retrieval and animation of the avatar does not require the responsive secondary user to control the avatar.

14. The video game server of claim 13 ,

wherein the request generator determines the one or more secondary users by searching the social graph of the primary user for users having accounts for the video game, presenting a portion of the users having accounts in the primary user's session, and receiving a selection of users from among the presented portion.

15. The video game server of claim 13 ,

wherein a speed of performance of the social project increases in response to receiving the response from the responsive secondary user.

16. The video game server of claim 13 ,

wherein the collaboration module is configured to, upon receiving the response, the response itself is configured to trigger crediting an account of the responsive secondary user.

17. The video game server of claim 13 ,

wherein the collaboration module is configured to retrieve a profile picture of the responsive secondary user.

18. The video game server of claim 13 , wherein the message is sent via an external communication mechanism that is independent of the video game, and wherein the low-friction response mechanism is activated from the message as received by the responsive secondary user via the external communication mechanism.