IP Library Granted Patent US 8,874,466
Granted Patent B2
US 8,874,466 · App. 13/244,780 · Granted Oct 28, 2014

Dynamically sizing incentive rewards for location-based actions by groups

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Quick Facts
Patent No.
US 8,874,466
App. No.
13/244,780
Granted
Oct 28, 2014
Kind
B2
Abstract

A method of dynamically sizing incentive rewards for location-based actions by groups is disclosed. A first incentive reward that is to be provided based on a first number of times members of a group of users complete a location-based action is determined. A second incentive reward that is to be provided based on a second number of times members of the group of users complete the location-based action is determined. A magnitude of the second incentive reward is greater than a magnitude of the first incentive reward based on the second number of times being greater than the first number of times. The group of users is notified of the incentive reward and the additional incentive reward.

Claims (30)

1. A method comprising:

determining a magnitude of a first incentive reward that is to be provided based on a group of users completing a location-based action, the determining of the magnitude of the first incentive reward based on input from an additional group of users with respect to a level of positivity of the location-based action;

determining, using a processor, a magnitude of a second incentive reward that is to be provided based on the group of users completing an additional location-based action, the determining of the magnitude of the second incentive reward based on input from the additional group of users with respect to the level of positivity of the additional location-based action in comparison to the level of positivity of the location-based action; and

notifying the group of users of the first incentive reward and the second incentive reward.

2. The method of claim 1 , further comprising selecting the group of users based on a proximity of the group of users to a location of the location-based action.

3. The method of claim 1 , further comprising one of providing the first incentive reward based on the members of the group completing the location-based action and providing the second incentive reward based on the members of the group completing the additional location-based action.

4. The method of claim 1 , further comprising determining at least one of the first incentive reward and the second incentive reward based on a size of the group of users.

5. The method of claim 1 , wherein the notifying of the group of users of the incentive reward and the second incentive reward is based on a detection of a proximity of a member of the group to the location of the location-based action.

6. The method of claim 1 , wherein the notifying of the group of users of the incentive reward and the second incentive reward is based on a receiving of a specification of the incentive reward and a specification of the second incentive reward from an operator of the location of the location-based action.

7. The method of claim 1 , wherein the location-based action includes purchasing a real-world item from an operator of the location.

8. A system comprising:

a processor-implemented game networking system configured to:

determine a magnitude of a first incentive reward that is to be provided based on a group of users completing a location-based action, the determining of the magnitude of the first incentive reward based on input from an additional group of users with respect to a level of positivity of the location-based action;

determine, using a processor, a magnitude of a second incentive reward that is to be provided based on the group of users completing an additional location-based action, the determining of the magnitude of the second incentive reward based on input from the additional group of users with respect to the level of positivity of the additional location-based acting in comparison to the level of positivity of the location-based action; and

notify the group of users of the first incentive reward and the second incentive reward.

9. The system of claim 8 , wherein the processor-implemented game networking system is further configured to select the group of users based on a proximity of the group of users to a location of the location-based action.

10. The system of claim 8 , wherein the processor-implemented game networking system is further configured to provide the first incentive reward based on the members of the group completing the location-based action and provide the second incentive reward based on the members of the group completing the location-based action.

11. The system of claim 8 , wherein the processor-implemented game networking system is further configured to determine at least one of the first first incentive reward and the second incentive reward based on a size of the group of users.

12. The system of claim 8 , wherein the notifying of the group of users of the incentive reward and the additional incentive reward is based on a detection of a proximity of a member of the group to the location of the location-based action.

13. The system of claim 8 , wherein the notifying of the group of users of the incentive reward and the additional incentive reward is based on a receiving of a specification of the incentive reward and a specification of the additional incentive reward from an operator of the location of the location-based action.

14. The system of claim 8 , wherein the location-based action includes purchasing a real-world item from an operator of the location.

15. A non-transitory computer-readable medium comprising a set of instructions that, when executed by at least one processor of a computer system, cause the computer system to perform operations comprising:

determining a magnitude of a first incentive reward that is to be provided based on a group of users completing a location-based action, the determining of the magnitude of the first incentive reward based on input from an additional group of users with respect to a level of positivity of the location-based action;

determining, using a processor, a magnitude of a second incentive reward that is to be provided based on the group of users completing an additional location-based action, the determining of the magnitude of the second incentive reward based on input from the additional group of users with respect to the level of positivity of the additional location-based action in comparison to the level of positivity of the location-based action; and

notifying the group of users of the first incentive reward and the second incentive reward.

16. The non-transitory computer-readable medium of claim 15 , the operations further comprising selecting the group of users based on a proximity of the group of users to a location of the location-based action.

17. The non-transitory computer-readable medium of claim 15 , the operations further comprising one of providing the first incentive reward based on the members of the group completing the location-based action at least and providing the second incentive reward based on the members of the group completing the location-based action.

18. The non-transitory computer-readable medium of claim 15 , the operations further comprising determining at least one of the first incentive reward and the second incentive reward based on a size of the group of users.

19. The non-transitory computer-readable medium of claim 15 , wherein the notifying of the group of users of the incentive reward and the additional incentive reward is based on a detection of a proximity of a member of the group to the location of the location-based action.

20. The non-transitory computer-readable medium of claim 15 , wherein the notifying of the group of users of the incentive reward and the additional incentive reward is based on a receiving of a specification of the incentive reward and a specification of the additional incentive reward from an operator of the location of the location-based action.

Assignments (5)
TERMINATION AND RELEASE OF SECURITY INTEREST IN PATENTS Recorded May 23, 2022
From: BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT
To: ZYNGA INC.
Reel/Frame 060163/0437 →
NOTICE OF GRANT OF SECURITY INTEREST IN PATENTS Recorded Dec 14, 2020
From: ZYNGA INC.
To: BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT
Reel/Frame 054719/0490 →
TERMINATION AND RELEASE OF SECURITY INTEREST IN PATENTS Recorded Dec 11, 2020
From: BANK OF AMERICA, N.A., AS LENDER
To: ZYNGA INC.
Reel/Frame 054701/0393 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 8, 2019
From: BETHKE, ERIK PAUL; KOENIGSBERG, SCOTT; MAHAJAN, AMITT; OCKO, MATTHEW ADAM
To: ZYNGA INC.
Reel/Frame 047929/0724 →
NOTICE OF GRANT OF SECURITY INTEREST IN PATENTS Recorded Dec 21, 2018
From: ZYNGA INC.
To: BANK OF AMERICA, N.A., AS LENDER
Reel/Frame 049147/0546 →