Online game rewards for web-based purchases

1. A method comprising:

generating, using at least one processor at an online merchant system, an online catalog webpage comprising information describing a product available for purchase, the generating of the online catalog webpage including inserting programming code into the online catalog webpage that, when executed at a client device in response to the client device receiving the online catalog webpage, causes the client device to issue a request to an online gaming system to determine an in-game reward for a user based on the product and on a current player character state of a player character of the user in the online gaming system, and in response to the client device receiving an indication of the in-game reward for the user from the online gaming system, causes the client device to present the indication of the in-game reward to the user in the online catalog webpage;

transmitting, from the online merchant system, the online catalog webpage to the client device of the user;

receiving, at the online merchant system, an order for the product from the client device, the order indicating the in-game reward determined in the online gaming system; and

transmitting, from the online merchant system, an order confirmation webpage to the client device in response to the order, the order confirmation webpage indicating the in-game reward.

2. The method of claim 1 , the code including an address of the online gaming system.

3. The method of claim 1 , the online catalog webpage including an address of the online merchant system offering the product for purchase to the user.

4. The method of claim 1 , the programming code of the online catalog webpage including a script executable by the client device and configured to identify the product and transmit an identifier of the product to the online gaming system.

5. The method of claim 4 , the script being configured to identify semantic tags corresponding to details describing the product, and to transmit the details to the online gaming system.

6. The method of claim 1 , the order including a unique offer identifier corresponding to the in-game reward determined in the online gaming system, and the order confirmation webpage including the unique offer identifier.

7. The method of claim 1 , the order confirmation webpage comprising an embedded pixel configured to initiate a callback from the client device to the online gaming system to confirm completion of the purchase by the user.

8. The method of claim 7 , the embedded pixel referencing a unique offer identifier corresponding to the in-game reward.

9. A method comprising:

receiving, at an online gaming system, a request from a client device of a user to determine an in-game reward for use in the online gaming system by the user, the request comprising an identifier of the user and an identifier of a product for purchase offered by an online merchant system;

determining, using at least one processor at an online gaming system, the in-game reward based on the product for purchase and on a current player character state of a player character of the user in the online gaming system;

transmitting, from the online gaming system, an indication of the in-game reward to the client device based on the determining of the in-game reward, the indication of the in-game reward to be presented to the user in an online catalog webpage previously received at the client device from the online merchant system;

after the transmitting of the indication of the in-game reward to the client device, receiving, at the online gaming system, an indication of an order confirmation for the product from the client device; and

providing, at the online gaming system, the in-game reward for use by the user within the online gaming system based on the order confirmation.

10. The method of claim 9 , the request comprising details describing the product, the determining of the in-game reward being based on the details describing the product.

11. The method of claim 9 , the identifier of the user comprising a cookie stored at the client device of the user.

12. The method of claim 9 , the indication of the in-game reward transmitted to the client device comprising a unique offer identifier for the in-game reward, the indication of the order confirmation received from the client device comprising the unique offer identifier, the providing of the in-game reward being based on the unique offer identifier.

13. The method of claim 9 , the indication of the in-game reward transmitted to the client device comprising a textual description of the in-game reward to be presented to the user within the online catalog webpage including a representation of the product for purchase.

14. The method of claim 9 , the indication of the in-game reward transmitted to the client device comprising an image representing the in-game reward to be presented to the user within the online catalog webpage that includes a representation of the product for purchase.

15. The method of claim 9 , the providing of the in-game reward comprising adding the in-game reward to an in-game asset list of the user for an online game, and presenting the in-game reward to the user in response to the user accessing the online game.

16. The method of claim 9 , further comprising receiving a payment from the online merchant system in response to the order confirmation.

17. An online gaming system comprising:

at least one processor and memory storing instructions that, when executed by the at least one processor, cause the online gaming system to:

receive a request from a client device of a user to determine an in-game reward for use in an online gaming system by the user, the request comprising an identifier of the user and an identifier of a product for purchase offered by an online merchant system;

determine the in-game reward based on the product for purchase and on a current player character state of a player character of the user in the online gaming system;

transmit an indication of the in-game reward to the client device based on the determining of the in-game reward, the indication of the in-game reward to be presented to the user in an online catalog webpage previously received at the client device from the online merchant system;

after the transmitting of the indication of the in-game reward to the client device, receive an indication of an order confirmation for the product from the client device; and

provide the in-game reward for use by the user within the online gaming system based on the order confirmation.

18. The online gaming system of claim 17 , the indication of the in-game reward transmitted to the client device comprising a unique offer identifier for the in-game reward, the indication of the order confirmation received from the client device comprising the unique offer identifier, the providing of the in-game reward being based on the unique offer identifier.

19. The online gaming system of claim 17 , the indication of the in-game reward transmitted to the client device comprising at least one of a textual description and a graphical image representing the in-game reward to be presented to the user within the online catalog webpage including a representation of the product for purchase.

20. The online gaming system of claim 17 , the providing of the in-game reward comprising adding the in-game reward to an in-game asset list of the user for an online game, and presenting the in-game asset to the user in response to the user accessing the online game.