IP Library Granted Patent US 8,348,768
Granted Patent B2
US 8,348,768 · App. 13/244,937 · Granted Jan 8, 2013

Game-based incentives for location-based actions

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Quick Facts
Patent No.
US 8,348,768
App. No.
13/244,937
Granted
Jan 8, 2013
Kind
B2
Abstract

Systems and methods for providing game-based incentives to users of online games as a reward for performing actions at physical locations are provided.

Claims (42)

1. A method comprising:

identifying at least one attribute associated with a physical location by accessing a location account that stores the at least one attribute for the physical location;

determining a reward to be offered to a user, the reward being an in-game asset for a computer-implemented game;

determining, using at least one processor of a machine, a location-based action based on the at least one attribute, the location-based action being an action performable by the user at the physical location, the physical location being external to the computer-implemented game; and

transmitting an offer of the reward based on performance of the location-based action to a device associated with the user.

2. The method of claim 1 , wherein the at least one attribute comprises a type of goods or services available at the physical location.

3. The method of claim 1 , wherein the at least one attribute comprises demographics of visitors to the physical location.

4. The method of claim 3 , wherein the demographics comprise at least one selection from the group consisting of age of the visitors, income of the visitors, type of activity performed by the visitors, and duration of activity performed by the visitors.

5. The method of claim 1 , wherein the at least one attribute comprises demographics of visitors of an area surrounding the physical location.

6. The method of claim 1 , wherein the at least one attribute comprises a geographic attribute of the physical location.

7. The method of claim 1 , wherein the at least one attribute comprises a weather condition at the physical location.

8. The method of claim 1 , wherein the at least one attribute comprises intellectual property associated with the physical location, the reward having a mark based on the intellectual property.

9. The method of claim 2 , wherein the reward is related to the at least one attribute associated with the physical location.

10. The method of claim 1 , further comprising:

receiving verification that the location-based action was performed by the user; and

crediting an account of the user with the reward based on the verification.

11. The method of claim 10 , wherein the crediting of the account comprises adding the reward to an in-game asset list for the computer-implemented game to the account of the user.

12. The method of claim 1 , wherein the transmitting of the offer comprises

receiving a call from a system of the device associated with the user; and

providing details of the offer in response to the receiving of the call, the details including a description of the reward and a description of the location-based action.

13. The method of claim 1 , wherein the transmitting of the offer comprises providing instructions to render the offer in a discrete section of an interface of the computer-implemented game.

14. The method of claim 1 , further comprising generating the reward to be credited to an account of the user based on performance of the location-based action.

15. The method of claim 9 , wherein the reward is virtually worth more for a higher value type of goods or services.

16. A non-transitory machine readable medium storing instructions that, when executed by at least one processor of a machine, cause the machine to perform operations comprising:

identifying at least one attribute associated with a physical location by accessing a location account that stores the at least one attribute for the physical location;

determining a reward to be offered to a user, the reward being an in-game asset for a computer-implemented game;

determining a location-based action based on the at least one attribute, the location-based action being an action performable by the user at the physical location, the location being external to the computer-implemented game; and

transmitting an offer of the reward based on performance of the location-based action to a device associated with the user.

17. The non-transitory machine readable medium of claim 16 , wherein the operations further comprise:

receiving verification that the location-based action was performed by the user; and

crediting an account of the user with the reward based on the verification.

18. The non-transitory machine readable medium of claim 16 , wherein the transmitting of the offer comprises:

receiving a call from a system of the device associated with the user; and

providing details of the offer in response to the receiving of the call, the details including a description of the reward and a description of the location-based action.

19. The non-transitory machine readable medium of claim 16 , wherein the transmitting of the offer comprises providing instructions to render the offer in a discrete section of an interface of the computer-implemented game.

20. A system comprising:

at least one processor of a machine; and

a game networking system configured to:

identifying at least one attribute associated with a physical location by accessing a location account that stores the at least one attribute for the physical location;

determining a reward to be offered to a user, the reward being an in-game asset for a computer-implemented game;

determining a location-based action based on the at least one attribute, the location-based action being an action performable by the user at the location, the physical location being external to the computer-implemented game; and

transmitting an offer of the reward based on performance of the location-based action to a device associated with the user.

Assignments (6)
TERMINATION AND RELEASE OF SECURITY INTEREST IN PATENTS Recorded May 23, 2022
From: BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT
To: ZYNGA INC.
Reel/Frame 060163/0437 →
NOTICE OF GRANT OF SECURITY INTEREST IN PATENTS Recorded Dec 14, 2020
From: ZYNGA INC.
To: BANK OF AMERICA, N.A., AS ADMINISTRATIVE AGENT
Reel/Frame 054719/0490 →
TERMINATION AND RELEASE OF SECURITY INTEREST IN PATENTS Recorded Dec 11, 2020
From: BANK OF AMERICA, N.A., AS LENDER
To: ZYNGA INC.
Reel/Frame 054701/0393 →
ASSIGNMENT OF ASSIGNOR'S INTEREST Recorded Jan 9, 2019
From: AUTERIO, KATHLEEN; ERSEVER, DENIZ; KHESKANI, HARDIK; LAM, SERENA; MAKARSKY, CHRISTOPHER JOSEPH; MOSITES, DONALD C.; MULLIN, BENJAMIN; TALAPATRA, SHANTANU; WALDRON, JUSTIN; WANG, JACKSON
To: ZYNGA GAME NETWORK, INC.
Reel/Frame 047944/0558 →
CHANGE OF NAME Recorded Jan 9, 2019
From: ZYNGA GAME NETWORK INC.
To: ZYNGA INC.
Reel/Frame 048041/0480 →
NOTICE OF GRANT OF SECURITY INTEREST IN PATENTS Recorded Dec 21, 2018
From: ZYNGA INC.
To: BANK OF AMERICA, N.A., AS LENDER
Reel/Frame 049147/0546 →