Incentivizing commerce by regionally localized broadcast signal in conjunction with automatic feedback or filtering

1. A method for digital commerce in conjunction with a digital broadcast, the method comprising:

presenting a commercial message with a display device associated with a digital broadcast receiving device if a predetermined condition exists, wherein the predetermined condition is detected by a vehicle sensor and/or a biometric sensor included in an ancillary device;

generating response information using ancillary data, wherein the response information is usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message; and

transmitting the response information if a commercial transaction associated with the commercial message is completed.

2. The method of claim 1 , wherein the predetermined condition is detected by a vehicle sensor included in the ancillary device.

3. The method of claim 1 wherein the predetermined condition is based on a time, location, or a user profile.

4. The method of claim 1 wherein the message is presented when the device is in a predetermined region of space, a predetermined region of time or a predetermined region of space and time.

5. The method of claim 1 , wherein the predetermined condition is detected by a biometric sensor in the ancillary device.

6. The method of claim 1 wherein the ancillary data includes information usable by the presentation filter to determine whether the predetermined condition exists.

7. The method of claim 1 , further comprising arbitrating a presentation hierarchy for two or more commercial messages satisfying a given presentation criteria.

8. The method of claim 1 wherein the commercial message includes a coupon.

9. The method of claim 1 , further comprising storing the commercial message with the digital broadcast receiving device.

10. The method of claim 1 , wherein transmitting the response information if a commercial transaction associated with the commercial message is completed includes transmitting information reporting storage of the commercial message to a clearinghouse.

11. The method of claim 1 wherein transmitting the response information if a commercial transaction associated with the commercial message is completed includes transmitting the response information to an ancillary device.

12. The method of claim 1 wherein transmitting the response information if a commercial transaction associated with the commercial message is completed includes transmitting information reporting completion of the commercial transaction to a clearinghouse.

13. The method of claim 1 , further comprising determining an effectiveness of the commercial message in generating a predetermined response of a percipient of the commercial message.

14. The method of claim 1 , wherein the ancillary data identifies a geographical region in which it was broadcast.

15. The method of claim 1 , wherein the ancillary data identifies a time at which the message was broadcast.

16. The method of claim 1 , wherein the response information includes a current location of the percipient or a current location of the receiving device.

17. The method of claim 1 , further comprising transmitting the response information to a vendor or clearinghouse via an ancillary smart card or ancillary processing device associated with the vendor or clearinghouse.

18. The method of claim 7 wherein the presentation hierarchy is determined by a manufacturer or distributor of the digital broadcast receiving device.

19. The method of claim 7 wherein the presentation hierarchy is determined by a user of the digital broadcast receiving device.

20. The method of claim 7 wherein the presentation hierarchy is determined by a broadcaster of the digital broadcast signal.

21. The method of claim 8 wherein transmitting the response information if a commercial transaction associated with the commercial message is completed includes transmitting information indicating redemption of the coupon.

22. The method of claim 8 wherein generating response information using the ancillary data includes generating information usable in tracking a perception of the coupon by the percipient.

23. The method of claim 16 , wherein the response information includes a current location of the receiving device.

24. A method for digital commerce in conjunction with a digital broadcast, the method comprising:

presenting a commercial message with a display device associated with a digital broadcast receiving device if a predetermined condition exists, and

determining an effectiveness of the commercial message in generating a response of a percipient of the commercial message by correlating information regarding subsequent percipient behavior to the broadcast of the commercial message, wherein the information regarding the subsequent behavior includes a plurality of behavioral information details received in the broadcast receiving device, wherein correlating the information regarding subsequent percipient behavior to the broadcast of the commercial message includes determining a confidence level for whether a predetermined commercial transaction associated with the commercial message took place based on pre-determined weights of each of the behavioral information details, wherein the behavioral information details include a location of the mobile digital broadcast receiving device, wherein the behavioral information details include one or more behavioral information details detected by a vehicle sensor and/or a biometric sensor in communication with the receiving device.

25. A digital broadcast receiving device, comprising:

a digital broadcast receiver, configured to receive programming over one or more digital broadcast channels;

a processor coupled to the digital broadcast receiver;

a display device;

a memory coupled to the processor;

a set of processor executable instructions embodied in the memory and executable by the processor, wherein the instructions are configured to implement a method for digital commerce in conjunction with a digital broadcast, the method comprising:

presenting the commercial message with the display device if a predetermined condition exists, wherein the predetermined condition is detected by a vehicle sensor and/or a biometric sensor included in an ancillary device in communication with the receiving device;

generating response information usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message; and

transmitting the response information if a commercial transaction associated with the commercial message is completed.

26. The device of claim 25 , wherein the response information includes a current location of the percipient or a current location of the receiving device.

27. The device of claim 26 , wherein the response information includes a current location of the receiving device.