Custom game boards

1. A computer-implemented method comprising, at a game server system configured to provide gaming to one or more user devices:

receiving a request at the game server system from a third party system to provide a themed game board to a first player, the request provided in response to the first player participating in an activity offered by the third party system, the activity comprising player interaction with sponsored content;

generating, using the game server system, the themed game board associated with a first set of rules of a computer-implemented game, the first set of rules relating to a theme of the themed game board and being different than a second set of rules associated with a game board without any theme;

providing, to a first client device of the first player, in response to receiving the request, game board display data to display the themed game board;

receiving, from the first client device, a move on the themed game board;

generating a score associated with the move, the score being based on the first set of rules relating to the theme, the score being different than a corresponding score associated with the move on the game board without any theme; and

causing display of the score in a graphical user interface for the game on the first client device.

2. The method of claim 1 , wherein the computer-implemented game is configured to allow gameplay such that a turn of each player playing the computer-implemented game is taken in a manner that is unrestricted by a time limit.

3. The method of claim 1 , wherein providing the game board display data includes providing aesthetic display data to display aesthetic features relating to the theme.

4. The method of claim 3 , wherein the aesthetic features include a particular shape of the themed game board, the particular shape relating to the theme.

5. The method of claim 1 , further comprising:

providing, to the first client device, sound effects relating to the theme.

6. The method of claim 1 , wherein the computer-implemented game is a word-forming game and wherein the first set of rules includes rules relating to a set of words playable on the themed game board, the set of words relating to the theme.

7. The method of claim 1 , further comprising:

receiving, from the first client device of the first player, a selection of the theme from a list of themes available to the first player, wherein generating the themed game board is performed in response to receiving the selection.

8. The method of claim 7 , further comprising providing the theme in the list of themes available to the first player.

9. The method of claim 1 , further comprising:

receiving, from the first client device, a payment relating to a purchase of the theme.

10. A non-transitory computer-readable, tangible storage medium storing instructions which, when executed by one or more processors, cause the one or more processors to perform operations, comprising:

receiving a request at a game server system from a third party system to provide a themed game board to a first player, the request provided in response to the first player participating in an activity offered by the third party system, the activity comprising player interaction with sponsored content, the game server system configured to provide gaming to one or more user devices;

generating, using the game server system, the themed game board associated with a first set of rules of a computer-implemented game, the first set of rules relating to a theme of the themed game board and being different than a second set of rules associated with a game board without any theme;

providing, to a first client device of the first player, in response to receiving the request, game board display data to display the themed game board;

receiving, from the first client device, a move on the themed game board;

generating a score associated with the move, the score being based on the first set of rules relating to the theme, the score being different than a corresponding score associated with the move on the game board without any theme; and

causing display of the score in a graphical user interface for the game on the first client device.

11. The computer-readable, tangible storage medium of claim 10 , wherein providing the game board display data includes providing aesthetic display data to display aesthetic features relating to the theme.

12. The computer-readable, tangible storage medium of claim 11 , wherein the aesthetic features include a particular shape of the themed game board, the particular shape relating to the theme.

13. The computer-implemented, tangible storage medium of claim 1 , wherein the computer-implemented game is a word-forming game and wherein the first set of rules includes rules relating to a set of words playable on the themed game board, the set of words relating to the theme.

14. A game networking system, comprising:

a hardware-implemented theme mechanics module configured to manage rules associated with themes of a computer-implemented game, the rules including a first set of rules relating to a theme and a second set of rules associated with a game board without any theme;

a hardware-implemented receiver configured to receive a request at a game server system from a third party system to provide a themed game board to a first player, the request provided in response to the first player participating in an activity offered by the third party system the activity comprising player interaction with sponsored content;

a hardware-implemented game engine of the game server system, the game server system configured to provide gaming to one or more user devices, the hardware-implemented game engine configured to generate the themed game board associated with the first set of rules relating to the theme of the themed game board, the first set of rules being different than the second set of rules associated with the game board without any theme;

a hardware-implemented display module configured to provide, to a first client device of the first player, in response to receiving the request, game board display data to display the themed game board;

a hardware-implemented user input module configured to receive, from the first client device, a move on the themed game board, wherein the game engine is further configured to generate a score associated with the move, the score being based on the first set of rules relating to the theme, the score being different than a corresponding score associated with the move on the game board without any theme; and

a hardware-implemented display module causing display of the score in a graphical user interface for the game on the first client device.

15. The game networking system of claim 14 , further comprising:

a hardware-implemented theme aesthetics module configured to manage aesthetics associated with the themes of the computer-implemented game, wherein the game board display data includes aesthetic display data to display aesthetic features relating to the theme.

16. The game networking system of claim 15 , wherein the aesthetics include sound effects associated with the themes of the computer-implemented game.

17. The game networking system of claim 14 , wherein the computer-implemented game is a word-forming game and wherein the first set of rules includes rules relating to a set of words playable on the themed game board, the set of words relating to the theme.

18. The game networking system of claim 14 , wherein the game engine is further configured to receive, from the first client device, a selection of the theme from a list of themes available to the first player, wherein the themed game board is generated in response to receiving the selection.

19. The game networking system of claim 18 , wherein the game engine is further configured to provide the theme in the list of themes available to the first player.

20. The game networking system of claim 14 , further comprising:

a hardware-implemented promotion module configured to receive, from a third party, a request to create the theme.