Gift transaction system architecture
A system architecture of a gift transaction system is disclosed. The gift transaction system can include a buyer interface module, a recipient interface module, a merchant backend interface module, a store front interface module, a curation module, a reminder module, an analytics module, or a media plug-in interface module. A method of operating the gift transaction system under the system architecture includes: providing an embedded widget on a website to determine gift intent to initiate a gift transaction by a buyer account for a recipient account; generating a gift buyer interface for a first client device to personalize a gift package including a gift item; generating a gift recipient interface for a second client device to customize the gift package; and communicating with a merchant backend system to complete the gift transaction to ship the gift package.
1. A computer-implemented method, comprising:
receiving, by one or more processors of a gift transaction system, data indicating that a client device has activated a graphical interface;
accessing, by a plug-in interface module of the gift transaction system, data associated with the client device;
determining past behavior from the data associated with the client device;
determining gift intent, wherein gift intent is an intention to send a product as a gift item, wherein the gift intent is determined using the past behavior;
adjusting a graphical interface element of the graphical interface in response to determining the gift intent;
receiving second input corresponding to the graphical interface element;
generating a buyer interface, wherein the buyer interface is generated in response to the second input, and wherein the buyer interface is embedded within the graphical interface;
receiving a third input corresponding to a selection of a particular product, wherein the third input is received using the buyer interface; and
initiating a gift transaction using the particular product.
2. The computer-implemented method of claim 1 , wherein the past behavior includes one or more past interactions with a digital store front associated with the buyer interface.
3. The computer-implemented method of claim 2 , wherein the past behavior includes a record of one or more past interactions with a second digital store front.
4. The computer-implemented method of claim 1 , wherein the past behavior includes past interactions with a third-party system.
5. The computer-implemented method of claim 1 , wherein the data associated with the client device includes one or more personal attributes.
6. The computer-implemented method of claim 1 , wherein determining the gift intent includes:
identifying, from data associated with a website, one or more previous products; and
determining that the one or more previous products excludes the particular product.
7. The computer-implemented method of claim 6 , wherein the second input is associated with a user identifier, and wherein the website is accessed using the user identifier.
8. The computer-implemented method of claim 1 , further comprising:
receiving a photo of the product, wherein determining the gift intent includes using the photo.
9. The computer-implemented method of claim 1 , further comprising:
determining that the buyer interface is associated with a gift item section of a digital store front.
10. The computer-implemented method of claim 1 , wherein the buyer interface is embedded in a checkout interface of a digital store front.
11. The computer-implemented method of claim 1 , wherein the buyer interface is embedded in a product page associated with the particular product.
12. A computer system hosting a gift transaction system, comprising:
one or more processors; and
a non-transitory computer-readable medium including instructions that, when executed by the one or more processors, cause the one or more processors to perform operations including:
receiving data indicating that a client device has activated a graphical interface;
accessing, by a plug-in interface module of the gift transaction system, data associated with the client device;
determining past behavior from the data associated with the client device;
determining gift intent, wherein gift intent is an intention to send a product as a gift item, wherein the gift intent is determined using the past behavior;
adjusting a graphical interface element of the graphical interface in response to determining the gift intent;
receiving second input corresponding to the graphical interface element;
generating a buyer interface, wherein the buyer interface is generated in response to the second input, and wherein the buyer interface is embedded within the graphical interface;
receiving a third input corresponding to a selection of a particular product, wherein the third input is received using the buyer interface; and
initiating a gift transaction using the particular product.
13. The computing system of claim 12 , wherein the past behavior includes one or more past interactions with a digital store front.
14. The computing system of claim 12 , wherein the past behavior includes a record of one or more past interactions with a second digital store front.
15. The computing system of claim 12 , wherein the past behavior includes past interactions with a third-party system.
16. The computing system of claim 12 , wherein the data associated with the client device includes one or more personal attributes.
17. The computing system of claim 12 , wherein determining the gift intent includes:
identifying, from data associated with a website, one or more previous products; and
determining that the one or more previous products excludes the particular product.
18. The computing system of claim 17 , wherein the second input is associated with a user identifier, and wherein the website is accessed using the user identifier.
19. The computing system of claim 12 , wherein the non-transitory computer-readable medium further includes instructions that, when executed by the one or more processors, cause the one or more processors to perform operations including:
receiving a photo of the product, wherein determining the gift intent includes using the photo.
20. A computer-program product tangibly embodied in a non-transitory machine-readable storage medium, including instructions that, when executed by one or more processors of a computing system hosting a gift transaction system, cause the one or more processors to:
receive data indicating that a client device has activated a graphical interface;
access, by a plug-in interface module of the gift transaction system, data associated with the client device;
determine past behavior from the data associated with the client device;
determine gift intent, wherein gift intent is an intention to send a product as a gift item, wherein the gift intent is determined using the past behavior;
adjust a graphical interface element of the graphical interface in response to determining the gift intent;
receive second input corresponding to the graphical interface element;
generate a buyer interface, wherein the buyer interface is generated in response to the second input, and wherein the buyer interface is embedded within the graphical interface;
receive a third input corresponding to a selection of a particular product, wherein the third input is received using the buyer interface; and
initiate a gift transaction using the particular product.