Remote virtual code tracking of participant activities at a website
A remote website participant activity tracker accesses, at a participant device, codes including a virtual tracking code, a task display code, a response collection code, and a card-sorting redirection code. The task display code includes a plurality of tasks associated with a target website displayed at the participant device. The plurality of tasks includes one or more card sorting study for optimizing an architecture and a layout of the target web site. The card sorting study can be randomized to save time and cost.
1. A method comprising:
receiving, at a participant computing system over a communication link, a target web site;
accessing, at the participant computing system, a plurality of codes, wherein the plurality of codes include a virtual tracking code, a task display code, a response collection code, and a card-sorting redirection code, wherein the task display code includes a plurality of tasks associated with the target web site that are displayed to a user on the participant computing system, and wherein the plurality of tasks includes at least one card sorting study for optimizing an architecture and a layout of the target web site, the at least one card sorting stud being randomized to save time and cost;
inserting, at the participant computing system, the plurality of codes to the target web site to generate a modified target web site;
displaying, at the participant computing system, the modified target web site;
receiving, at the participant computing system, participant activities for the modified target web site;
automatically collecting, by the response collection code at the participant computing system, the participant activities that are associated with the plurality of tasks;
transmitting, by the virtual tracking code from the participant computing system, the participant activities to a remote computing system; and
transmitting, by the virtual tracking code from the participant computing system, a usability rating of the target web site to the remote computing system, and wherein the usability rating is based on usability metrics derived from survey question responses related to ease of navigation, ease of finding a product, webpage layout, appearance, ease of use, likability, recommendability and connection speed associated with the participant activities.
2. The method of claim 1 , further comprising:
displaying, by the virtual tracking code at the participant computing system, one or more participant questions;
receiving, by the virtual tracking code at the participant computing system, one or more participant responses to the displayed participant questions; and
transmitting, by the virtual tracking code from the participant computing system, the received participant responses to the remote computing system.
3. The method of claim 1 , further comprising displaying, by the virtual tracking code at the participant computing system, instructions for performing the plurality of tasks.
4. The method of claim 1 , wherein automatically collecting the participant activities comprises associating a portion of the participant activities with each of the plurality of tasks.
5. The method of claim 1 , wherein the participant activities comprise a mouse click event, a page-scrolling event, a new page event, and a new web site event, or a time on one of the plurality of tasks.
6. The method of claim 1 , further comprising:
receiving, by the virtual tracking code at the participant computer, one or more updates to the plurality of tasks;
automatically collecting, by the virtual tracking code at the participant computing system, the participant activities that are associated with the updated plurality of tasks; and
transmitting, by the virtual tracking code from the participant computing system, the participant activities that are associated with the updated plurality of tasks to a remote computing system.
7. A computer program product on a non-transitory storage medium, which when executed on a computer system causes the following steps to occur:
receiving, at a participant computing system over a communication link, a target web site;
accessing, at the participant computing system, a plurality of codes, wherein the plurality of codes include a virtual tracking code, a task display code, a response collection code, and a card-sorting redirection code, wherein the task display code includes a plurality of tasks associated with the target web site that are displayed to a user on the participant computing system, and wherein the plurality of tasks includes at least one card sorting study for optimizing an architecture and a layout of the target web site, the at least one card sorting study being randomized to save time and cost;
inserting, at the participant computing system, the plurality of codes to the target web site to generate a modified target web site;
displaying, at the participant computing system, the modified target web site;
receiving, at the participant computing system, participant activities for the modified target web site;
automatically collecting, by the response collection code at the participant computing system, the participant activities that are associated with the plurality of tasks;
transmitting, by the virtual tracking code from the participant computing system, the participant activities to a remote computing system; and
transmitting, by the virtual tracking code from the participant computing system, a usability rating of the target web site to the remote computing system, and wherein the usability rating is based on usability metrics derived from survey question responses related to ease of navigation, ease of finding a product, webpage layout, appearance, ease of use, likability, recommendability and connection speed associated with the participant activities.
8. The computer program product of claim 7 , further performing:
displaying, by the virtual tracking code at the participant computing system, one or more participant questions;
receiving, by the virtual tracking code at the participant computing system, one or more participant responses to the displayed participant questions; and
transmitting, by the virtual tracking code from the participant computing system, the received participant responses to the remote computing system.
9. The computer program product of claim 7 , further performing displaying, by the virtual tracking code at the participant computing system, instructions for performing the plurality of tasks.
10. The computer program product of claim 7 , wherein automatically collecting the participant activities comprises associating a portion of the participant activities with each of the plurality of tasks.
11. The computer program product of claim 7 , wherein the participant activities comprise a mouse click event, a page-scrolling event, a new page event, and a new web site event, or a time on one of the plurality of tasks.
12. The computer program product of claim 7 , further performing:
receiving, by the virtual tracking code at the participant computer, one or more updates to the plurality of tasks;
automatically collecting, by the virtual tracking code at the participant computing system, the participant activities that are associated with the updated plurality of tasks; and
transmitting, by the virtual tracking code from the participant computing system, the participant activities that are associated with the updated plurality of tasks to a remote computing system.