Systems and methods for tracking of non-wagering account associated with gaming environment
Systems and methods are disclosed for associating a player identifier with a financial account. The financial account can holds funds that are accessible through the player's use of a payment vehicle. Information associated with transactions using the payment vehicle can be used for player relationship purposes.
1. A computer-based method of player tracking, the method performed by one or more computing devices comprising instructions stored in a memory, which when executed by one or more processors of the one or more computing devices, cause the one or more computing devices to perform the method comprising:
storing in computer memory of the one or more computing devices, a player identifier of a player for a gaming environment, wherein the player identifier is associated with a general purpose reloadable prepaid card issued to the player by an issuer processor computing system on a bankcard network, wherein the general purpose reloadable prepaid card is usable by the player for payment transactions at any of a plurality of merchants associated with the bank card network;
subsequent to the use of the general purpose reloadable prepaid card for one or more payment transactions, receiving from the issuer processor computing system transaction-related information associated with the one or more payment transactions;
generating a player intelligence report for the player based at least partially on the transaction-related information received from the issuer processor computing system, wherein the player intelligence report identifies the one or more of the plurality of merchants; and
providing the player intelligence report to a computing system associated with the gaming environment, and wherein the player intelligence report comprises at least some of the transaction-related information.
2. The computer-based method of claim 1 , wherein at least one of the plurality of merchants is on premise at the gaming environment.
3. The computer-based method of claim 2 , w wherein at least one of the plurality of merchants is not on premise at the gaming environment.
4. The computer-based method of claim 1 , further comprising:
assigning a loyalty value to the use of the general purpose reloadable prepaid card based on the transaction-related.
5. The computer-based method of claim 4 , wherein the loyalty value is a point value, and wherein the point value is based on the transaction-related information.
6. The computer-based method of claim 5 , wherein the point value assigned to uses of the payment vehicle for a first transaction type is higher than the point value assigned to uses of the payment vehicle for a second transaction type.
7. The computer-based method of claim 1 , wherein the player identifier is a loyalty account number of the player.
8. The computer-based method of claim 1 , wherein the transaction-related information comprises at least a merchant name and a transaction date.