Systems and methods for determining a likelihood of a lead conversion event
Systems and methods are provided for generating, processing and distributing leads, the system comprising a leads processing engine for receiving customer requests, creating leads based upon the customer requests, determining a best available agent or agents for each lead from a pool of available agents based upon one or more selected factors, and offering and/or sending each lead to the best available agent or agents.
1. A system for determining a likelihood of a lead conversion event, the system comprising:
one or more physical processors configured to execute machine-readable instructions to:
obtain lead attribute information associated with a lead received in an incoming request;
determine historic booking information associated with leads submitted by one or more customers prior to submitting the incoming request; and
determine a likelihood of a lead conversion event for the lead using a machine learning model.
2. The system of claim 1 , wherein the historic booking information associated with the leads submitted by one or more customers prior to submitting the incoming request comprises leads having lead information including vendor class associated with the lead received in the incoming request.
3. The system of claim 1 , wherein the lead attribute information comprising individual lead factors including at least one of a lead type, a lead submission method, a lead submission urgency level, and a vendor class.
4. The system of claim 1 , wherein the leads submitted by the one or more customers prior to submitting the incoming request comprise a date of submission, and wherein the date of submission does not exceed 12 months from a date of the lead received in the incoming request.
5. The system of claim 1 , wherein determining the likelihood of the lead conversion event for the lead received the incoming request comprises assigning a weight to each of the individual lead factors.
6. The system of claim 1 , wherein determining the likelihood of the lead conversion event for the lead received the incoming request is based on the lead attribute information and the historic booking information.
7. The system of claim 6 , wherein determining the likelihood of the lead conversion event for the lead received the incoming request comprises using a predictive model.
8. The system of claim 1 , wherein the predictive model includes Bayesian statistics.
9. The system of claim 1 , wherein the lead conversion event for the lead comprises a sales transaction.
10. The system of claim 1 , further comprising obtaining online behavior information associated with the one or more customers submitting the incoming request, the online behavior information including time spent on a website by the one or more customers prior to submitting the request.